unfundraising iofnc 2011

unFundraisingthe age of raising money by

letting others ask for it

AJ Leon@ajleon

www.misfit-inc.comwww.ajleon.me

case study: Global Hope Network International

project: Ola Nagele Village in Kenya

budget: 250 usd

timeline: 2 weeks

equipment: kodak zi8, camera, cell & usb modem

goals: real time content build community fund Ola Nagele village

youtube is the second largest search engine 2.5 billion photos uploaded

each month to Facebook.

The fastest growing segment on Facebook

is females between 55-65.

1 billion  videos served by YouTube in one day

27.3 million tweets sent per day

the end of the beginning

art of digital storytelling

blogger outreach

experiential philanthropy

the future of fundraising understand and implement

art of digital storytelling

If you don’t blog, you don’t exist.

3 ways to tell a story

blogging photos video

macro your organization’s story

micro your project’s story

human story

The future of giving will be about the project level.

Why?

We don’t want to help organisations,

we want to help humans.

compelling + visual media + Real Time

how to tell a good story?

Case Studywho is telling the story?Abdi Kassimthe Village Journalist

document progress in real time

the good

the good

the good

the bad

the bad

the bad

TRUTH goes a long way

blogger outreachthe evolution of influence

analogue world … we were retailers

digital world … we need to be wholesalers

Jennifer McKinney

Mother of 5

Lives in Minnesota

Occupation: Mommy Blogger

Value as an End User: $50 max per month

Value as a Retailer: 250,000 readers per month

Case Study

65 blog posts

5,250 interactions on

facebook

Over 1,200 tweets about the

project

12 real time qik videos

41 videos uploaded

over 5,000 pictures uploaded

Over 600,000 views

the power of geeks

rethink influence

Every project should start with this question

…

“which blogger can we team up with?”

experiential philanthropy

allow supporters to be part of the story

Join Extended Village

worst idea ever = click a donate button

live video GoToMeeting calls with the village

village funded in 3 hours

$72,000

one mommy blogger

one free tumblr blog

and an easy way for people to join the story

with a budget of $250

deep not wide

org tip

don’t follow the

leader

org tip

allow room to experiment

or

fail

art of digital storytelling

blogger outreach

experiential philanthropy

AJ Leon@ajleon

www.misfit-inc.comwww.ajleon.me

www.misfit-inc.com/nonprofits