unifarm presentation @ space solutions 20121204.pptx

Set-up of a GNSS user forum for agricultural users

Progress update and invitation to participate Tamme van der Wal – AeroVision BV

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“It  is  es2mated  that  6-­‐7%  of  GDP  in  developed  countries,  i.E.  €800  billion  in  the  European  Union,  is  dependent  on  satellite  naviga2on”.  

US  report  (Space  Policy  Ins2tute)  impact  of  GNSS:  -­‐ Delivery  Services      (100%  impact  for  fleet  mgt  /  T&T)  -­‐ U2li2es      (60%  satnav  2me  synchonisa2on)  -­‐ Communica2ons    (40%  smart  phones)  -­‐ Banking  &  Financial  (35%  for  2me  stamping)  -­‐ Agriculture    (10%  impact  due  precision  ag.)  

These  sectors  contribute  10%  to  GDP  in  EU  and  in  US.  

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Improve  control  over  the  use  of  EU  subsidies  

Reduce  CAP  enforcement  

costs  4-­‐DEC-­‐2012   Space  Solu2ons   4  

Precision  Agriculture  

Increase  produc2vity  

Take away message

•  Keep the user in mind! (Toys Tools)

•  GNSS is entry technology for precision farming and key enabler for business improvement;

•  Farmers need clear business cases legitimise investments; –  Economical and environmental !

•  Sector benefits from long term vision (aligning Government and Business).

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Next user group: PRAGMATISTS

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PRAGMATISTS  

Users perspective

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Excitement  Performance  

Basic  

Complete  fullfillment  

Non-­‐  fullfillment  

DELIGHT  

DISGUST  

Basic requirements

To move from ‘early adopters’ to ‘pragmatists’: •  Helpful to/Improve (farm) operations; •  Positive business case; •  Deliver what you promised; •  Contribute to a long term vision.

Required: •  Legitimisation (e.g. business case / compliance) •  Capital •  Knowledge •  (Inspiration / Vision)

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Precision Agriculture ‘monitor’

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Section control

Remote Sensing Yield prediction (N, H2O, product)

Area Measurement

Biomass monitoring

robots

VRA

Yield monitor

Soil sampling

Soil mapping GIS-integration

Management software

Spraying DSS (meteo)

Vehicle- Tracking

IT integration Data exchange

Machine guidance

Different  PrecAg  applica2ons  placed  on  Gartners  Hype  Cycle  curve.    Variable  Rate  Applica2on  (VRA)  is  promising  but  must  prove  itself.  Too  many  uncertain2es  s2ll.  

1. GNSS in AGRICULTURE

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Application areas GNSS use

GNSS USEin

AGRICULTURE

ProductionEfficiency

License toOperate

Wholefarminformation

Logistics

MAKING  MONEY  and  SAVING  MONEY  “doing  the  right  thing”  

COOPERATE,    CHAIN  PERFORMANCE  

MEASURE,  UNDERSTAND,  IMPROVE  

PROVE,  COMPLY  “doing  things  right”  

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GNSS based applications

Posi-on   Posi-on,  Time   Posi-on,  Time  and  Naviga-on  

Produc2on  Efficiency  

Mapping;  Variable  Rate  Applica2on;  Field  work  op2misa2on;  sampling;    

Harvest  monitoring;  animal  tracking;    

Machine  Guidance;  Robo2cs;  UASs  

Farm  Management  

Mapping;  Crop  Rota2on;  Daily  Planning;  contrac2ng.    

Farm  machine  movement;  Registra2on  of  field  work;  animal  tracking;  virtual  fencing;  

Logis2cs   Unique  parcel  ID;   Track&Trace  (produce,  livestock,  manure,  etc.)  

Harvest  pick-­‐up;  Transport.    

License  to  Operate  

Mapping;  CAP  declara2on;  Area  Measurement;  Control;  Eco  Focus  

Livestock  Welfare  in  Transport;  Spraying  logbook;    

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Focus on EGNOS

10-­‐2  m.   10-­‐1  m.   100  m.   101  m.  

RTK   Commercial  Global  augmenta-on  

EGNOS   Unaugmented  GNSS  

Plan2ng,  Weeding,  Revisi2ng,  harves2ng  

machine  Guidance.  

Spraying,  spreading  Harves2ng  bulk  crops;  Area  measurement;  Field  mapping;  Geofencing.  

Tracking  &  Tracing.  

Rob  Lorimer  quote.  4-­‐DEC-­‐2012   13   Space  Solu2ons  

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Livestock  Transport  

EC  1/2005  

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EC  1122/2009  

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Animal behaviour monitoring

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WDVI    19-­‐08-­‐2011  UAV  

WDVI    15-­‐08-­‐2011  Satellite  

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Foto’s:  Peter  Paree  (ZLTO)  

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Foto’s:  Peter  Paree  (ZLTO)  

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What  is  the  exact  shape?  • How  can  it  be  worked?  • Where  is  the  entrance?  • Is  it  safe?  

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What (?) is a field?

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Separating agricultural and agro-environmental areas

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Increased use of on-farm GNSS

•  Machine guidance •  Variable rate applications •  Information integration

(machine – office)

•  Growing amount of farmers have access to very accurate GNSS in their operations.

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cm range: planting/sowing/tramlining

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m range: spraying / (re)fertilizing

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Farmers  want  accurate  boundaries  

•  To  plan  their  work;  •  To  calculate  amounts  of  

inputs  needed;  

•  To  guide  their  machines;  

•  To  instruct  contractors;  •  To  order  Remote  Sensing  

image  products;  

•  To  prove  compliance  to  regula2ons;  

•  To  apply  for  subsidies.  

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2. Innovation system

•  We need to understand innovations uptake •  System approach

•  Rapid assessment across Europe: –  You need a benefits base; –  You need an investment base; –  You need a knowledge base;

–  Farm size, Farm income, farmer age.

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AVERAGE  PHYSICAL  FARM  SIZE    

AVERAGE  ECONOMIC  FARM  SIZE    

EU27:  12.6  ha  EU15:  22  ha  EU12:      6  ha  

70%  <5ha  5%      >50ha  

EU27:  11.3  ESU  EU15:  23.8  ESU  EU12:      2.4  ESU  

61%    <2ESU  2%        >100ESU  

1  ESU  =  €  1200    farm  gross  margin  

FARMER  AGE:  

Country:    <35    >65  Germany:    7.7  %        7.5  %  France:    7.9  %    15.4  %  Czech  Rep:  9.8  %    18.5  %  Netherlands:  3.9  %    18.2  %  UK:    2.6  %    32.6  %  Italy:    2.9  %    44.5  %  Portugal:    1.9  %    48.3  %  Romania:    4.3  %    45.0  %  

EU27:    6.1  %    34.1  %  

EU15:    5.0  %    33.8  %  

Source:  Eurostat  

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Why a GNSS user forum?

•  Demand driven evolution of European GNSS: –  Feedback on GNSS use; –  Inventorise new needs and requirements; –  Propose new mission and service concepts; –  Priorities in policy.

•  Present and defend the needs of their communities –  in the development of applications of the European

GNSS; –  and of the evolution of the systems,

•  Promotion of commercial use.

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UNIFARM GOAL

•  Setup and operate a User forum to present and defend the needs of agricultural users in the development of GNSS applications and services;

•  Bridging the gap between early adopters and majority;

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Innovation System

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PRECISION FARMING

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What is precision agriculture?

It is a technology •  Machine guidance - implement guidance; •  Sensors; •  Time- and location specific activities / VRA; •  Integration of data, systems, knowledge. It is a management style •  Total Quality Management: Plan-Do-Check-Act; •  Make smarter decisions; •  Systems thinking. It is a transition instrument •  Stimulate co-innovation involving (all) stakeholders; •  Strengthen competitiveness + export opportunity for solution

providers; •  “Greening” agriculture!

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Legitimise / Search Guidance

•  “Double production with half the inputs” •  Clean, green, lean production •  Comply with regulations

•  CAP2013+ •  Greening •  Opportunity to award precision agriculture as a

greening measure.

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Ag Main Stakeholders

•  Farmers and Contractors COPA-COGECA/CEETAR •  CAP control officers GNSS workshop •  Ag Policy makers DG-AGRI / nat. •  Machine Manufacturers AET-MANUFUTURE

AEF (standards) •  Supply & Processing companies local •  Farm Management Software local •  Farm support (advice, survey) local •  Research ICT-AGRI / FP7 /

national

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“Space” Stakeholders

•  GNSS Receiver and Device manufacturers •  GNSS signal providers (incl. EGNOS) •  EU Space policy

–  Transport-GNSS –  Environment-GMES –  ESA

•  Research FP7-GSA •  Relevant ICT developments:

–  Future Internet –  Open Data –  Mobile system

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User Forum set-up

•  Bringing together stakeholders •  Discuss needs and requirements

–  Towards GNSS –  Towards eachother

•  Prepare action plans

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Wrapping up

•  GNSS is entry technology for precision farming and key enabler for business improvement;

•  Farmers need clear business cases legitimise investments; –  Economical and environmental !

•  GNSS use contribute to CAP control and Farm production synergetic use / leverage.

•  Sector benefits from long term vision (aligning Government and Business).

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Other UNIFARM activities

•  Farmer questionnaire on GNSS use •  Design Facility

–  User needs translated into technical requirements –  Benchmark for application development

•  GNSS Research Agenda –  European / National research

•  Policy White Paper –  Ag Policy

•  Awareness and Promotion

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UNIFARM MEETINGS

•  1st USER FORUM MEETING –  Planned spring 2013;

•  GNSS WORKSHOP 2013 –  TBD;

•  EFITA CONFERENCE (Torino) JUNE 2013

•  AGRITECHNICA (Hanover) NOVEMBER 2013

•  FINAL EVENT JANUARY 2014

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UNIFARM  is  carried  out  in  the  context  of  the  Galileo  FP7  R&D  programme  supervised  by  the  GSA.  (nr.  287026).  For  more  informa2on  please  check  

hsp://www.project-­‐unifarm.eu    

Thank  you  for  your  a[en-on.  

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