unit 10 lesson 4 advertisments

Unit 10 Lesson 4

ADVERTISMENTS

By the end of this lesson, you will be able to

Distinguish facts from opinions by reading

Design advertisements using some new words learned in this lesson.

objectives

electric kettle

radio alarm clock e-dictionary

electric toothbrush

laptop

Name these products

refrigerator

mobile phone

mp3

Describe these products

Positive adj.

Negative adj.

cheap clean convenient

easy good reliablepretty useful practical

expensive noisydangerous uselessinefficient dirty

radio alarm clock, e-dictionary, mp3, refrigerator, mobile phone,

laptop, electric kettle, electric toothbrush

Oral practice

What do you think of these products?Use the adjectives to help you.(Choose one or two of the products)Example:

I think the electric toothbrush is not very practical. It’s a little expensive, either. …

Example:

I think the electric toothbrush is not very practical. It’s a little expensive, either. …

radio alarm clock, e-dictionary, mp3, refrigerator, mobile phone,

laptop, electric kettle, electric toothbrush

Prediction

Which of the products do you think are real?

jewellery for your ears remote

headphone

feline floor cleaners

mini camera

Read to learnRead the text and note down the advantages of each product.

Remote Headphones:

(1) have no _______;

(2) can listen to the programmes while _________

(3) can listen to the music ____ _____ _______

(4) can listen to _______ /TV up to _____ metres away

(5) signals ____ _________ glass, doors and walls

(6) ____ __________ sound

(7) __________ value

wireswalking

in the bathradio 60

go through

top qualityexcellent

Mini Camera

(1) no ________ than a credit card;

(2) It’s ____________ and __________;

(4) ________ to use;

(5) has an ______________ focus and fl ash;

(6) made from an ____________ and _________ material;

(7) not _____________.

bigger

convenient reliable

easy

automatic

attractivestrong

expensive

Special jewellery for your ears

(1) ___________ ;

(2) ________ in many different situations;

(3) a _________ at a low price

Feline Floor Cleaners

(1) made from ______ _________ material;

(2) It’s very __________;

(3) easy to ________;

(4) _______

attractive

useful

bargain

good quality

practical

wash

cheap

Reading strategies

Facts and opinions

1. To find opinions, look for adjective (e.g. amazing / attractive).

2. Facts give information which is, in theory( 理论 ), true. (e.g. has an automatic focus)

Read to find opinions and factsProduct Opinions Facts

micro camera

remote headphones

amazingconvenientreliableattractive

1. no bigger than a credit card

2. has an automatic focus and flash

3. made from strong material4. cost ￡ 199.99

fantasticexcitingexcellent

1. has no wires2. You can go up to 60 meters

away3. Signals go through glass,

doors and walls4. value ￡ 80.45

Read to find opinions and facts

Product Opinions Facts

Special earrings

Floor cleaners

attractiveuseful

1. gold2. used in many noisy

situation3. a bargain at ￡

19.50!perfectpracticalcheap

1. made from good quality material

2. complete set for only ￡ 5.99!

1. Memorize the new words.

2. Do Ex. 3 & 4 , P60.

Homework