unit-1b
Post on 04-Jan-2016
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Presenter: Michael B. Johnson, MBA, BBA, Dip Ed
*Sports Management
*
*Governing Bodies
*Football – Jamaica Football Federation
*Netball - Jamaica Netball
*Cricket – Jamaica Cricket Board
*Track & Field – Jamaica Athletics Administrative
Association
* Table Tennis - Jamaica Table Tennis Association
*Swimming – Jamaica Swimming Association
*
*Cricket – West Indies Cricket Board
*Football – Caribbean Football Union
*
•The 10 Bes Careers in Sports
*Physical Therapist
*Many teams employ full-time physical therapists.
They can also do well in private practice.
Media salary: $76,000
•
• Statistician Sports analytics is a growing profession. Median salary: $73,000
Sport Psychologist
Sports psychologists focus on mental preparation for top
performance.
Median salary: $69,000
Agent
Sports agents negotiate contracts and
endorsement deals.
Median salary: $65,000.
Public Relations Manager Public relations managers protect and promote the image of professional athletes and teams. Median salary: $58,000
*Advertising Account Executive
*Sporting events offer some of the top opportunities in advertising. Median salary: $45,000
•
Event Coordinator Event coordinators take care of seating, security, media, and many other behind-the-scenes necessities of sporting events. Median salary: $45,000
Broadcaster The most high-profile sports broadcasters can earn salaries close to the paychecks of the athletes they cover but many broadcasters report on local events and get paid a low per-game stipend. Median salary: $36,000
•
Photojournalist Many sports organizations hire their own staff photographers but the salaries of photojournalists have also been squeezed by the declining fortunes of newspapers and magazines. Median salary: $29,000
Coach Top-earning coaches make seven figures but there are also many coaches who earn very low wages working in middle and high schools. Many work part-time while holding down other jobs. Median salary: $28,000
*
*Officiating – Umpires, Referees, time keepers
*Recreation Worker – Camps, YMCA
*Fitness Director – manage gyms
*
*Political
*Socio-cultural
*Economic
*Legal
Looking at the Global Marketing
Environment
Economic communities are free trade zones
created by nations to work toward common
goals in the regulation of international
trade
• European Union (EU)
• North American Free Trade Agreement (NAFTA)
• Caribbean Free Trade Agreement (CAFTA)
• South American Community of Nations (CSN) 19-11
The International Trade System
* Looking at the Global Sporting
Environment
Economic factors reflect a country’s
attractiveness as a market
• Industrial structure
• Income distribution
• Sport infrastructure
19-12
Economic Environment
* Looking at the Global Sporting
Environment
Economic Environment
Income Distribution
• Low-income households – football, cricket,
team sports
• Middle-income households – cross between
team & individual sports
• High-income households – Individual sports
19-16
* Looking at the Global Sporting
Environment
Political-Legal Environment
• Country’s attitude toward international
buying – equipment, talent
• Government bureaucracy – importation
• Political stability – type of government
• Monetary regulations – tax policies,
exchange rate, currency limitations
19-17
* Looking at the Global Sporting
Environment
Cultural Environment
Impact of Culture on Marketing Strategy for Sports
• Business norms
• Cultural preference
• Traditions
• Behaviors
19-20
*
A group of individuals that are elected as, or
elected to act as, representatives of the
stockholders to establish corporate
management related policies and to make
decisions on major company issues. Such
issues include the hiring/firing of executives,
coaches and executive compensation. Every
structured sporting organization must have a
board of directors
Definition of 'Board Of Directors
*
One of the two primary fiduciary
duties required to be discharged by
directors of a company. The duty of
care requires directors to make
business decisions after taking all
available information into account,
and then act in a judicious manner
that promotes the company's best
interests.
*
Directors are required to
exercise the utmost care in
making business decisions in
order to fulfill their fiduciary
duty. The other main fiduciary
duty is the duty of loyalty.
Fulfilled their duty of care by acting in a reasonably
prudent manner when making the decision
Conducted an adequate degree of due diligence
Acted in good faith
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