unit 5, task 3 - c€¦ · unit 5, task 3 - c ‘top ten tips for creating a newsletter ... 5. know...
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Unit 5, Task 3 - C‘Top ten tips for creating a newsletter’
1. Layout
Make the layout in the rule of three, to make it short,
neat and easy to read for the audience. It is also
important not to use too much text because then the
reader wouldn't be bothered to read it all and skip that
newsletter page.
2. Images
The pictures represent that page in the newsletter so it is
very important to have a clear image or it will ruin the whole
cover of the newsletter and would bring a bad reputation to
that company who made that newsletter. As well as this the
picture must not have too much going on or it would
confuse the reader to the text.
3. Include contact/ important info
In the newsletter you have to include the key important details
about the whole newsletter, as well as this there should be a
section where you can contact the provider for the newsletter
you you can obtain furthermore information about the
newsletter.
4. Make a good header
To make a newsletter stand out there should be a bold,
simple and straightforward header, as this is one of the
first things the reader will notice. The header should
reflect on what the text is about and what the author of
the newsletter is aiming for. As well as this a header is
the first thing the reader will see.
5. Know who the audience will be
The audience can vary a lot from young viewers to the
elderly, so you would choose the topic on the text
depending on that. The newsletter would not be attractive
to those viewers that are not interested in the topic in the
newsletter.
6. Choose a single design
It is important to choose a design that is a single colour or a
single pattern or it will confuse the reader and will distract
them from the text. The content is important but so too is the
presentation. A good design is important to the success of a
newsletter and it is also a great way of being unique and
standing out from the rest.
7. Be concise - brief but detailed
People don’t have that much time to read your newsletter - so
give as much information as you can, using the least amount of
space possible. By showing a small summary in only a few
lines, include a link to the complete content on your website,
like using the rule of three to make it easier to understand.
8. Gain trust
It is important that you are consistent with your newsletters and
that your audience know what to expect when they open and read
your newsletter.
Make sure that your audience don't feel tricked because your
subject line bears no resemblance to the content of the newsletter.
It means, make sure that your audience trust what you have to say
and treat you as an authority on your subject.
9. Provide content worth reading
Nobody watches TV just for the adverts, no matter how entertaining
they might be. Make sure that you are providing some useful and
interesting content that your audience might actually want to read.
As well as this, you would want to put adverts in your newsletter too.
But make sure that there is something else to keep your readers
interested, example: special offers
10. Make it regular
If people receive your newsletter and it's been long since they received the last
one (that they can barely remember you) it's likely to be on the bottom of their
reading list.
It's difficult getting the right frequency so that's it's regular enough that you stay in
people's minds, but not so frequent that it gets annoying.
Somewhere between once a week and once a month is usually considered about
right. The exact frequency will need to be down to you to decide what you think
the audience want.
Rule of three
Clear and bold header
Concise
Important dates for the reader to know
Clear image on what the text is about
Detailed and important info-Contact info-
Simple colours in the background for the reader not to get distractedClear text on
what the newsletter is about
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