university of sheffield april 2010 neil infield - british library

Moving up the Value Chain

Neil Infield – Manager Business & IP Centre

2UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

My passion

3UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

The British Library vision

We exist for anyone who wants to do research – for

academic, personal or commercial purposes

4UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

A vital resource for entrepreneurs, innovators and business researchers

Get inspiration Protect your ideas Develop your business

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Online information

6UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Hard copy Market Research

Key Note

Verdict

Mintel

MSI

Datamonitor

Pira International

Leatherhead Food Research

Frost & Sullivan

SportBusiness Group

Publishers Association

7UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Trade & Business Directories

3,500 Directories

Countries, Industries & Trade Associations

Industry specific information

Suppliers of specific products & services

8UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Guides

9UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

What we don’t do

Incubation (office space, wet labs, etc) Prototyping Commercialisation of IP Start-up funding Legal advice Company formation Patent office applications

10UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Survey said…

Base: All setting up/running business and living/working/setting up business in London (155)

Q1. What was your reason for using the Business and IP Centre Reading Room today?

11UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Survey said…

Base: All setting up/running business and living/working/setting up business in London (155)

Q2b Have you used, or do you expect to use any of the following material today?

12UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Competitors

13UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Adding value with new services

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Networking

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Building partnerships

16UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Workshops

17UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Hands on training

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Download and take home

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e-learning

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Inspiration

21UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Trained Business Advisors

22UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Ask an Expert

Mark Sheahan

Rachel Elnaugh

David Warrilow

Uday Thakkar

23UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Letting our customers speak for themselves

24UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library

Success stories

“I had no background in food and drink, so I spent six months in the Library researching the market..” Adam PritchardFounder & MD, Pomegreat

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Facebook group2,600 members

Startup Tubechannel (new)

700 views

LinkedIn group730 members

Blogs3,000 views pm

Twitter1,100 followers

E-courses on IP200

registrations pm

Inspiring Entrepreneurs

webcasts480 views pm

cmypitch, Unltdworld,

Smarta, Business Zone,

etc.

E-newsletter16,000

subscribers

YouTube channel64,000

video plays

Business & IP CentreOnline presence

OngoingGoogle

Adwords campaign

www.bl.uk/bipc40,000 views pm

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Social Media – my blog

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Information professionals who add value

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Information professionals: old and new

Gatekeeper Collaborator

Online searcher Trainer

Custodian of collections Facilitator

Service provider Information advisors

Information gatherer Problem solver

Library process Business process

Inward looking Networker

Old New

Source: Lesley Robinson, Lesley Robinson Consultancy Services Ltd, www.lesleyrobinson.co.uk

29UEA MBA – 2/2/10 - Neil Infield - Manager Business & IP Centre - British Library www.bl.uk/bipc