unleash the customer: high roi marketing with incentive-based social sharing

Mani IyerCEO & FounderTwitter: iyermani

Unleash The Customer: High ROI MarketingWith Incentive-based Social Sharing

500 million users. 100 million FB Connect users. “The Default Web Will Be Social” - M. Zuckerberg - F8 Conference, April 2010

190 million users. Promoted tweets.50,000 third party internet & mobile apps. - Chirp Conference, April 2010 - Dick Costolo, June 2010

Industry trends are driving changing consumer behavior…

1.4 billion email users. 90 trillion emails sent. (2009)2nd highest use for social sharing (13% vs. 44% for FB) “Email and social integration a key trend for 2010” - BizReport & Radicati, January 2010

90% of consumers trust peer recommendations, only 14% trust advertisementsNielsen Global Online Consumer Survey, July 2009

Successful companies in social media act more like content providers, than traditional advertisersErik Qualman, Socialnomics

Create something interesting that will be talked about onlineDavid Meerman Scott, Viral Marketing Guru

Today’s consumers demand a new approach to marketing…

Key Webinar Questions

How is social media relevant to traditional website and email marketing?

What is incentive-based social sharing? What kinds of incentives will work?

What ROI is possible with interactive campaigns designed for social sharing?

How can incentive-based social sharing help with B2C, B2B and Event Marketing?

Kwanzoo Overview: Drive More Leads & Sales with Smart Marketing

Interactive, content-driven marketing that is:

Social – build social sharing into your content

Multi-channel – build once, run everywhere

Adaptive – target offers to user responses

Real-time – quickly test & optimize

Template-driven – don’t code, just execute

Drive Social Sharing from:- Your Website / Corporate Blog

- E-Mail Newsletters

- Your Facebook Page(s)

- Affiliate Sites

- Paid Media

Quick Thought: Build Social Sharing Into Every Marketing Channel

Tip: Offer Top Three (Or More) Sharing Options..…

Conference & Event Marketing

Business-to-Consumer

Business-to-Business

Case Studies & Use Scenarios in Social Sharing

Event Marketing: Social Sharing Up From <1% to 33% With Incentives & Conference Sales ROI of 30X

TiEcon Marketing Channels

E-mailMarketing

18,000+

Linked-InGroup

2,600+

TwitterFollowers

1,300+

FacebookFans

800+

Conference Target:

2500+ Attendees

TiEcon.org(the

Anchor)

First Campaign…FIVE weeks to go… Upsell PowerConnect Passes, Drive Social Sharing

ThreeQuestion

Quiz

FourTargeted

Offers

Early BirdPrice

As Motivator

The Next Iteration….FOUR weeks to go… Incentivized Social Sharing!

ThreeQuestion

Quiz

FourTargeted

Offers

$100 OffPromo Code

Upon Sharing

E-Mail Newsletters With Kwanzoo Smart Campaigns

Final Round….THREE weeks to go… Optimized Sharing Flow

PROMO CODE

SHOWNAFTER

SHARING

SOCIALSHARINGJUMPEDto 33%

TiEcon Tweets….Social Sharing on Twitter…

TiEcon ….Campaign ROI Metrics…

SOCIAL SHARING 33%(Up from <1%)

$400+ Average Conversion

ROI = (Revenues – Total Costs) / Cost of Service

ROI Over 3000% !!!

B2C Case Study: Content That Users Choose To Share…(NO SHARING INCENTIVES)

Users Were Clicking Thru To Premium Content…..

B2C Demo: Live Smart Marketing with Incentive-based Social Sharing(New Sharing Flow for B2C Marketers)

Link to Smart Poll Campaign:http://www.kwanzoo.com/widget/2437

B2B Use Cases for Incentive-based Social Sharing (Discussion & Demo)

Incentive-based Social Sharing Results In…

Increased Brand Awareness

Increased Visitors, Leads, Prospects

Increased Product Sales & Revenue

Thank you!

Mani IyerFounder & CEO650-814-4974 cellEmail: mani@kwanzoo.comTwitter: @iyermaniBlog: http://www.kwanzoo.com/blogLinkedIn: http://www.linkedin.com/in/iyermani Special Offer for Webinar Attendees

1. Sign up at Kwanzoo.com for a Free Account, and reference “Regalix Webinar”

2. Upgrade to the Kwanzoo Silver Plan (4 campaigns per month, $99 Value) – Get Two Months for Price of One

3. Good Until Aug 15, 2010