unlock the potential of email marketing

Unlock the Potential of

Email Marketing

Lauren Duffy | Digital Marketer

What we’ll cover today.

1. Why email marketing works

2. How to grow your business and get more customers with email

3. How to boost sales and conversions with email marketing

Part 1.Why Email Marketing?

Did you know that email marketing has the highest ROI of any digital marketing platform?

44%“For every $1 spent on email, the average ROI is $44.25”

Experian 2014

Number of Active Users Worldwide

450m

4.4b

1.6b

1.0b

380m 320m100m

Visibility

2% 90%Of Facebook

fans see your posts

Of Email gets

delivered

Part 2.How to Grow Your Business and Get More Customers

15 easy ways to grow your email list Like. A. Pro.

Make the most of sign up forms

1. Add a sign up form

to your website

2. Add a tick box to other

forms on your site

Offer something of value

3. Offer an educational

resource

4. Offer a discount code…

… or free shipping

5. Run a competition

Offline Opportunities

Collect email addresses…

7. At point of sale

8. During customer calls

9. At trade shows & events

Leverage your social media channels

9. Place a sign up form

on your Facebook

page

10. Repurpose content

from your newsletters

Create Shareable Content

12. Add social sharing

buttons to your emails

13. Explicitly ask your

readers to share

your content

During the Purchasing Process

14. Checkout process

15. Transactional

emails

Part 3.How to Boost Sales and Conversions

1. Build trust with customers

2. Create emails that convert

3. Have a Clear Call to Action

How to build trust with

customers

Make sure your emails

are optimized for

mobile

Use consistent branding

Use a recognisable

‘from’ name

Include full sender

details in your footer

How to create emails that

convert

Use testimonials and

case studies to build

trust

Solve a problem for

your customer

Add a sense of

urgency to your emails

A picture is worth a

thousand words

Use key messaging

in your emails

Create a persuasive

Call to Action

Stick with the most

important Call to Action

Use your imagination

Keep it clean & simple

Tell them what to do

Thanks.

Lauren.m.z.duffy@gmail.com

@Live_Lauren

@Live_Lauren

Get in touch . . .