unlock the power_of_personal_media_in_enterprise

Unlocking the power of Personal

Media in Enterprise

February 2012

Richard Allen

• Trends in the changing world

• Personal Media examples

• Our experience/research

• Business case and where to start

Agenda

Tablet devices are changing the way people study and work

Source

PwC, 2011

Users now spend more time ‘in-app’ than they do online

Source

comScore, Flurry

How is the way we work changing?

Devices in Enterprise, the Second Wave of Personal Media

Devices in Enterprise, the Second Wave of Personal Media

92% of Fortune 500

companies are testing or

deploying the iPad Tim Cook, CEO Apple, October 2011

When young employees first

come across business-

application screens, they

scream in horror Willem Eelman, CIO Unilever

People are demanding to use

their own gadgets in their jobs.

Trying to thwart them is futile The Economist, October 2011

Tablets

Laptops

Personal Media

Smart Phones

Range of requirements

Using Personal Media to engage with new audiences & increase

engagement with the brand

Delivering security at the highest level within the Enterprise workplace

ICSA Boardpad2

iPad application

Tigerspike are seeing the move to enterprise globally

New York

London

Dubai

Singapore

Sydney

Melbourne

Deloitte Technology Fast 50 - 2007, 2008, 2009, 2010, 2011

San Francisco

Tigerspike Personal Media in Enterprise Survey: October 2011

SAMPLE

Researched 120 CIO/CTOs

OBJECTIVES

To gain an understanding of the use of personal media & apps used

To gain an understanding of the challenges used

Tigerspike Personal Media in Enterprise Survey: October 2011

What were the key findings from running the survey

````

95% view a

moblised workforce as

useful BYO becoming accepted.

42% of those surveyed

supported people’s own devices

in the workplace

Key concerns are

Security &

control 92%

We identified six key business benefits to deploying enterprise

personal media solutions

Streamline and more efficient business processes

Quicker and more informed decision-making

Enhanced staff collaboration

Faster and cheaper deployment than ETP platform development

Smartphone and tablets can lower the cost of hardware acquisition

Attract and retain the best staff

Moving towards a business case & execution: practical ways to

deliver bottom line benefits to business

Human Resources

• Staff Appraisals

• Training

• Employee & Manager self service

• Directory and information

Sales Support

• Capture sales orders

• CRM database updates

• Customer interaction (in-store, sales tool)

• Stock/Inventory management

Productivity

• Expenses

• Time tracking

• Approvals

• Reminders

Business Intelligence dashboards allow you to view

your business data visually in a customisable interface

Business Intelligence

• Sales data

• Marketing campaign metrics

• Employee performance data

• Inventory levels

• Company News

Delivering security at the highest level within the Enterprise workplace

ICSA Boardpad2

iPad application

Real-time collaboration in meetings resulting in business efficiencies

ICSA Boardpad2

iPad application

Merck driving efficiencies in the sales process through a sales force

tablet application

MSD E-Detailer and Sample Ordering

iPad applications

Increase in sales orders to date & timely accurate reporting

MSD E-Detailer and Sample Ordering

iPad applications

Map your current workflow & optimise it to drive efficiencies

Take the optimised workflow and build intuitive working tools

Key considerations – take the learning from the consumer world

and adopt for enterprise

Who is your Target Audience?

What do they want?

The design and user experience is critical to success

The service must have utility and a clear user proposition

Get feedback and build a roadmap of features & functionality

Future proof by utilising technology that allows you to develop for

any platform

• Optimisation

• Caching to improve performance

• Robust delivery

• Loose coupling from the data source

• Reuse

• Speed to market

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The bottom line impact – increases in revenue, asset utilisation and

accuracy in forecasting

````

10% increase in the usability of data

will lead to an increase of US$ 2.1 billion in

total revenue every year

10% increase in mobility of

data will lead to 7.28% in

asset utilisation

10% increase in intelligence of

business data will lead to 18.5% in

planning and forecasting accuracy

Source Calculation based on Fortune 1000 companies

(36,000 employees and US$388,000 in sales per employees)

One last thought on Personal Media & Personal Media in the workplace

“ The experience is everything ”

Tigerspike has produced a series of whitepapers on Personal Media in Enterprise

1.What is ‘Consumerisation of IT?’ 2. Gaining a competitive advantage 3. Establishing an Enterprise mobility strategy2. NLOAD WHITEPAPER

Americas

448 W 16th Street M&W 5th Floor, Suite 10 New York NY 10011 +1 646 330 4636 americas@tigerspike.com

EMEA

18 Buckingham Gate London SW1E 6LB +44 20 7148 6600 emea@tigerspike.com

Asia Pacific

Level 1 28 Richards Avenue, Surry Hills Sydney NSW 2010 +61 2 9361 5132 asia-pacific@tigerspike.com

richard.allen@tigerspike.com

Richard Allen