unlocking the power of organic social media

THE WORLD OF SOCIAL MEDIA IN A

LANGUAGE FOR THE REST OF US

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ORGANIC SOCIAL MEDIA

“Unlocking Your Power”

AVITAL EIDENBOM

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PRESENTER:

@avidavital

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What kind of results do you want?

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What kind of results do you want?Quality

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What kind of results do you want?Qualityor Quick

BIGGEST PROBLEM?

OSMNUMBERS DISEASE

WE SUFFER FROM..

BIGGEST PROBLEM?

OSMNUMBERS DISEASE

WE SUFFER FROM..

BIGGEST PROBLEM?

OSMNUMBERS DISEASE

WE SUFFER FROM..

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Diet World

Overwhelmed

Too Many “Programs”

Too Busy

Lack “Trainer’

Lack Support

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Diet World

Overwhelmed

Too Many “Programs”

Too Busy

Lack “Trainer’

Lack Support

Social Media World

Overwhelmed

Too Many “Programs”

Too Busy

Lack “Trainer’

Lack Support

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Diet World

Overwhelmed

Too Many “Programs”

Too Busy

Lack “Trainer’

Lack Support

Social Media World

Overwhelmed

Too Many “Programs”

Too Busy

Lack “Trainer’

Lack Support

SAME PROBLEM!!!

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CREATION OF ORGANIC SOCIAL MEDIA

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CREATION OF ORGANIC SOCIAL MEDIA

๏ Grew Up in A Family of Eleven Kids

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CREATION OF ORGANIC SOCIAL MEDIA

๏ Grew Up in A Family of Eleven Kids

๏ (10 Girls 1 Boy)

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CREATION OF ORGANIC SOCIAL MEDIA

๏ Grew Up in A Family of Eleven Kids

๏ (10 Girls 1 Boy)

๏ Striking Parallels Between Diet and Social

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CREATION OF ORGANIC SOCIAL MEDIA

๏ Grew Up in A Family of Eleven Kids

๏ (10 Girls 1 Boy)

๏ Striking Parallels Between Diet and Social

๏ Help People Understand Social Media

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CREATION OF ORGANIC SOCIAL MEDIA

๏ Grew Up in A Family of Eleven Kids

๏ (10 Girls 1 Boy)

๏ Striking Parallels Between Diet and Social

๏ Help People Understand Social Media

๏ Became Consultant | Partner | Educator

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CREATION OF ORGANIC SOCIAL MEDIA

๏ Grew Up in A Family of Eleven Kids

๏ (10 Girls 1 Boy)

๏ Striking Parallels Between Diet and Social

๏ Help People Understand Social Media

๏ Became Consultant | Partner | Educator

๏ Accredited Solution Provider | 2012 All Star

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CREATION OF ORGANIC SOCIAL MEDIA

๏ Grew Up in A Family of Eleven Kids

๏ (10 Girls 1 Boy)

๏ Striking Parallels Between Diet and Social

๏ Help People Understand Social Media

๏ Became Consultant | Partner | Educator

๏ Accredited Solution Provider | 2012 All Star

๏ S

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Think About Your Social Media Presence?

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ORGANIC SOCIAL MEDIA:

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ORGANIC SOCIAL MEDIA:

IS SOCIAL MEDIA MARKETING THE RIGHT WAY

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WHAT IS ORGANIC SOCIAL MEDIA?

BEFORE WE CAN UNDERSTAND WHAT ORGANIC

SOCIAL MEDIA IS, FIRST WE NEED TO UNDERSTA

ND

WHAT ORGANIC SOCIAL MEDIA IS NOT.

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WHAT IT IS NOT

BEFORE WE CAN UNDERSTAND WHAT ORGANIC

SOCIAL MEDIA IS, FIRST WE NEED TO UNDERSTA

ND

WHAT ORGANIC SOCIAL MEDIA IS NOT.

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WHAT IT IS NOT

BEFORE WE CAN UNDERSTAND WHAT ORGANIC

SOCIAL MEDIA IS, FIRST WE NEED TO UNDERSTA

ND

WHAT ORGANIC SOCIAL MEDIA IS NOT.

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WHAT IT IS NOT

ORGANIC SOCIAL MEDIA IS NOT (Falling for Fads or Gimmicks) !

·•BUYING LIKES ·•BUYING LISTS ·•CHEATING on GOOGLE ·•IPad Contests (Plastic Surgery)

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FIRST THINGS FIRST

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FIRST THINGS FIRST๏ GET A HEALTHY BODY

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FIRST THINGS FIRST๏ GET A HEALTHY BODY

๏ UNDERSTAND POSITIVE ATTRIBUTES

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FIRST THINGS FIRST๏ GET A HEALTHY BODY

๏ UNDERSTAND POSITIVE ATTRIBUTES

๏ IDENTIFY “PROBLEM AREAS”

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FIRST THINGS FIRST๏ GET A HEALTHY BODY

๏ UNDERSTAND POSITIVE ATTRIBUTES

๏ IDENTIFY “PROBLEM AREAS”

๏ SET REALISTIC GOALS FOR SUCCESS

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FIRST THINGS FIRST๏ GET A HEALTHY BODY

๏ UNDERSTAND POSITIVE ATTRIBUTES

๏ IDENTIFY “PROBLEM AREAS”

๏ SET REALISTIC GOALS FOR SUCCESS

๏ TAKE ACTION NOW to Achieve and Maintain HEALTHY & ACTIVE SOCIAL MEDIA LIFESTYLE!

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ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

๏ HEALTHY BLOOD (ENGAGEMENT)

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

๏ HEALTHY BLOOD (ENGAGEMENT)

๏ HEALTHY ACTIVITY

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

๏ HEALTHY BLOOD (ENGAGEMENT)

๏ HEALTHY ACTIVITY

๏ QUALITY CONTENT

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ HEALTHY WEBSITE:

๏ BLOG

๏ CONTACT

๏ RESPONSIVE

๏ SOCIAL LINKS

๏ CALL TO ACTION

ORGANIC SOCIAL MEDIA BODY

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๏ HEALTHY WEBSITE:

๏ BLOG

๏ CONTACT

๏ RESPONSIVE

๏ SOCIAL LINKS

๏ CALL TO ACTION

3 Seconds

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ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ “COMA-STATE” WEBSITE:

๏ NO RECENT BLOG ACTIVITY

๏ HARD TO FIND CONTACT

๏ WEB PAGE “TOO BUSY”

๏ LACK SOCIAL LINKS

๏ LACK CALL TO ACTION

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ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

๏ HEALTHY BLOOD (ENGAGEMENT)

๏ HEALTHY ACTIVITY

๏ QUALITY CONTENT

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SOCIAL MEDIA SIX-PACK:

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๏ FACEBOOK

๏ GOOGLE+

๏ LINKEDIN

๏ PINTEREST

๏ TWITTER

๏ YOUTUBE

SOCIAL MEDIA SIX-PACK:

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WITH EACH PLATFORM:

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๏ DOES ONE EXIST?

๏ OPTIMIZED?

๏ INTEGRATED?

๏ CALL TO ACTION?

๏ “ELEVATOR PITCH”

๏ LINK TO SITE?

WITH EACH PLATFORM:

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ HEALTHY FACEBOOK HEART:

๏ COVER PHOTO

๏ CALL TO ACTION

๏ LINKS TO PROFILES

๏ BRANDING IMAGE | LOGO

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ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ SOCIAL MEDIA HEART ATTACK:

๏ NO LINKS BACK TO SITE

๏ NO LINKS TO OTHER PLATFORMS

๏ NO OPTIN OR CALL TO ACTION

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ASK YOURSELF?

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ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

๏ HEALTHY BLOOD (ENGAGEMENT)

๏ HEALTHY ACTIVITY

๏ QUALITY CONTENT

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ACTIVITY & CONTENT

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๏ BLOG

๏ NEWSLETTER

๏ SOCIAL POSTS

๏ 1 POST WEEK

๏ MONTHLY NEWSLETTER

๏ DAILY/WEEKLY

ACTIVITY & CONTENT

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Are You Building Your List?

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SOCIAL MEDIA LEADERS

Melanie Duncan Pat Flynn Derek Halpern

Amy Porterfield

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SOCIAL MEDIA LEADERS

Melanie Duncan Pat Flynn Derek Halpern

Amy Porterfield

Build Your List!!!

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How Do Feed Your List Healthy Content?

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ THREE MEALS A DAY...

๏ EDUCATE

๏ EMPOWER

๏ ENTERTAIN

ORGANIC SOCIAL MEDIA BODY

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Right Way Wrong Way

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ HEALTHY PORTIONS:

๏ RELEVANCE

๏ VALUE

๏ CALL TO ACTION

๏ ATTENTION GRABBING

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ EASIER SAID THAN DONE READERS OF TODAY:

๏ MOBILE

๏ TOO MUCH NOISE

๏ INSTANT (REAL TIME)

๏ HAVE SHORTER ATTENTION

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LESSONS FROM GLAM

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LESSONS FROM GLAM

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LESSONS FROM GLAM

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ HERE IS WHAT YOU CAN DO:

๏ CLEAR COVER IMAGE

๏ NAME OF COMPANY

๏ LOGO

๏ CAPTIVATING HEADLINE

๏ BUBBLES OF CTA

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2-2-2 Rule

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Call-To-Action

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Call-To-Action

Traffic

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Call-To-Action

Traffic

Activity Reports

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Too Long

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Too Long

No Hyperlink

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Too Long

No CTA

No Hyperlink

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ WHAT TO AVOID

๏ LOADED CONTENT

๏ BORING SUBJECT LINE

๏ NO CTA

๏ NEWSLETTER TITLE AS DATE

๏ TOO MANY IMAGES

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ LESSONS FROM GLAM:

๏ CLEAR COVER IMAGE

๏ MAG TITLE

๏ HEADLINES

๏ TIME STAMP

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ EXAMPLES OF ENGAGEMENT:

๏ Q&A

๏ SOLUTIONS

๏ VIDEO TUTORIAL

๏ HUMAN SIDE

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20X

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ TIPS FOR SUCCESS:

๏ BE ENGAGING

๏ SAY THANK YOU

๏ SHOW APPRECIATION

๏ BEING “HUMAN”

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ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

๏ HEALTHY BLOOD (ENGAGEMENT)

๏ HEALTHY ACTIVITY

๏ QUALITY CONTENT

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ WHAT ARE YOUR GOALS AND CURRENT HEALTH

๏ LOSE A FEW POUNDS

๏ BUILD MORE MUSCLE

๏ TRAIN FOR OLYMPICS

๏ AT RISK OF SOCIAL MEDIA HEART ATTACK?

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ BE REALISTIC

๏ OLYMPIC ATHLETES HAVE COACHES

๏ DO YOU HAVE SUPPORT?

๏ CAN YOU HANDLE SOLO?

๏ DO YOU NEED A PERSONAL TRAINER TO MEET GOALS?

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BASIC OSM WORKOUT

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BASIC OSM WORKOUT

TYPE

WARM UP

CARDIO

MUSCLE

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BASIC OSM WORKOUT

TYPE

WARM UP

CARDIO

MUSCLE

3X Week (Maintenance)

15 min

20-30 min (+ 1x Wk)

15- min

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BASIC OSM WORKOUT

TYPE

WARM UP

CARDIO

MUSCLE

3X Week (Maintenance)

15 min

20-30 min (+ 1x Wk)

15- min

4-5X Week Weight

30 min

1 hr

1-2 hrs

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BASIC OSM WORKOUT

TYPE

WARM UP

CARDIO

MUSCLE

3X Week (Maintenance)

15 min

20-30 min (+ 1x Wk)

15- min

4-5X Week Weight

30 min

1 hr

1-2 hrs

6X Week X-treme

1-2 hrs

2-3 hrs

5-6 hrs

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ Vital Signs

๏ Healthy Blood Pressure

๏ Cholesterol Check (SEO)

๏ Good Cholesterol (Google Analytics)

๏ Bad Cholesterol (Google Analytics)

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ Blood Pressure:

๏ 120/80 = Good

๏ 100% Effort

๏ 20% Promotional

๏ 80% Informational

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ Good Cholesterol (Google Analytics)

๏ Traffic

๏ Sources

๏ New Visitors

๏ Returning Visitors

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ Bad Cholesterol (Google Analytics)

๏ Bounce Rate

๏ Pages / Visit

๏ Visit Duration

๏ Returning Visitors

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ Questions to Ask

๏ What Pages are People Leaving the Most | Spending More Time On?

๏ Bounce Rate on HomePage?

๏ Patterns or Changes

๏ Source of New traffic?

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ Results Vary

๏ Just as two dieters won’t see exactly the same results, so to for your OSM

๏ Different Platforms Perform Better For Businesses | Customers

๏ Doing Everything Right, but Hit Plateau

๏ Healthy Body | Poor Vital Signs

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Covered A LOT of information!

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ORGANIC SOCIAL MEDIA BODY RE-CAP

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ORGANIC SOCIAL MEDIA BODY RE-CAP

๏ HEALTHY BRAIN (WEBSITE)

๏ HEALTHY HEART (SOCIAL PLATFORMS)

๏ HEALTHY BLOOD (ENGAGEMENT)

๏ HEALTHY ACTIVITY

๏ QUALITY CONTENT

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ORGANIC SOCIAL MEDIA NEXT STEPS:

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ORGANIC SOCIAL MEDIA NEXT STEPS:

๏ GET A HEALTHY BODY

๏ DETOX / BOOT CAMP

๏ STEP IT UP

๏ STICK WITH IT | STAY MOTIVATED

๏ GET SUPPORT

ORGANIC SOCIAL MEDIA BODY

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ORGANIC SOCIAL MEDIA BODY

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๏ If You’re a Do-it-Yoursefler

๏ Need a Guide to Optimize | Integrate

๏ Wants Simple Instructions

๏ Easy To Follow Tutorials

๏ Social Media Fitness Gym is right for you

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SOCIAL MEDIA FITNESS GYM

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SOCIAL MEDIA FITNESS GYM

Two Memberships: ·•Boot Camp ·•Social Media Optimization ·•Total Body Fitness ·•Social Media Integration

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SOCIAL MEDIA FITNESS GYM

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SOCIAL MEDIA FITNESS GYM

Boot Camp: ·•WordPress Basics ·•Social Media Six-Pack: ·•Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube

·•Constant Contact Basics ·•Bonuses (Social Media Recipes) ·•Resources ·•Private Facebook Group

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SOCIAL MEDIA FITNESS GYM

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SOCIAL MEDIA FITNESS GYM

Total Body Fitness: ·•Advanced WordPress ·•Advanced Social Media: ·•Facebook, Pinterest, Twitter,

·•Advanced Constant Contact ·•Personal Trainer (One-on-one) ·•Bonuses (Tweet Sheet Guide) ·•Resources ·•Private Facebook Group

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WHY CONSTANT CONTACT?

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WHY CONSTANT CONTACT?

๏ Accredited Solution Provider

๏ 2012 Constant Contact All Star Award Winner

๏ Great Experience as Constant Contact Customer

๏ Bad Experience With Other E-mail Services

๏ Found Constant Contact is the Best Choice

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BOOT CAMP MODULES:

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BOOT CAMP MODULES:

๏ The Basics of Constant Contact:

๏ Understanding and Using WordPress

๏ The Basics of All 6 Social Platforms

๏ Focus on Social Media Optimization

๏ Understanding Your Social Presence

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TOTAL BODY FITNESS MODULES

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TOTAL BODY FITNESS MODULES

๏ Advanced Social Media| WordPress

๏ Advanced Constant Contact

๏ Personal Trainer (Support)

๏ Bonuses (Tweet Sheet) | Guides

๏ Community (Private Facebook Group)

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TOTAL BODY FITNESS - WORDPRESS:

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TOTAL BODY FITNESS - WORDPRESS:

๏ Advanced WordPress Tutorials

๏ Adding Custom Optin Form to Home Page

๏ Customizing Sidebar Sign-Up Form

๏ Integrating and Customizing Basic HTML

๏ Optimizing Header with Boom Bar CTA

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TOTAL BODY FITNESS - FACEBOOK:

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TOTAL BODY FITNESS - FACEBOOK:

๏ Demo of Facebook Vernacular and Tools to Work to Your Advantage

๏ Constant Contact Integration

๏ In Depth Guide of Admin and Page settings to be Proactive BEFORE a Crisis

๏ FB Page Review: Justin Timberlake, Justin Beiber, Selena Gomez, and Demi Lovato

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TOTAL BODY FITNESS - TWITTER:

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TOTAL BODY FITNESS - TWITTER:

๏ TweeteMeme

๏ Click-To-Tweet

๏ Tweet-This

๏ Constant Contact Integration

๏ Tweet Sheet Access and Guide

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TBF- ORGANIC NUTRITION (ADVANCED CONSTANT CONTACT)

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TBF- ORGANIC NUTRITION (ADVANCED CONSTANT CONTACT)

๏ How to Create a color Palette from ANY IMAGE AND ANY WEBSITE to customize newsletter

๏ Recycling Content (Autopilot)

๏ Secret Tips to Enhance E-mail | Open Rates

๏ Utilizing Relationships wtih Autoresponders

๏ How to Conduct Split Testing AND MORE!!!

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TOTAL BODY FITNESS - PERSONAL TRAINER SOCIAL MEDIA LESSONS FROM:

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TOTAL BODY FITNESS - PERSONAL TRAINER SOCIAL MEDIA LESSONS FROM:

๏ Boy Bands (Music Industry)

๏ Hollywood

๏ Sports

๏ Newspapers and Magazines

๏ and MORE!!!

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BONUSES & RESOURCES

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BONUSES & RESOURCES

๏ Social Media “Tweet Sheet” Doc (TBF)

๏ Organic Social Media Recipe Newsletter (BC)

๏ Organic Social Media Newsletter Checklist

๏ Optimized Facebook Page Checklist

๏ Video Tutorials and Resources of How I Made My Site

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Go To:

bit.ly/OSMFit

Or Visit: OrganicHybridSocialMedia.com

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Need Help? Contact Meavital@avidadmin.com

www.avitaleidenbom.com

@avidavital

facebook.com/AvidAdmin

linkedin.com/avitaleidenbom

AVITAL EIDENBOM

OSM

PRESENTER:

@avidavital

THANK YOU