unlocking the true value of social media

Blackbaud Social Hour:Engaging Your Supporters through Social Media

Unlocking the True Value of Social Media The Answers are in the Data.

Holly Ross, Executive Director, NTEN

Moderated by:Mark Davis, Director Enterprise Internet Solutions, Blackbaud

Audio: 1 (866) 410-6539 Code: 8436543232

September 17, 2010

About MeHolly Ross, Executive Director, holly@nten.orgHolly has spent more than seven years at NTEN, working with community members to identify the technology trends that will reshape the nonprofit sector. From ubiquitous access to technology leadership to social media, Holly brings the wisdom of the NTEN crowd to the nonprofit sector. Holly has been recognized as one of the Nonprofit Times Power and Influence Top 50 twice, in 2009 and 2010. Holly is also editor of "Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders," available from Jossey-Bass.

SOCIAL MEDIA SUCCESS: WHAT DOES IT LOOK LIKE?

Blackbaud Social Hour:Engaging Your Supporters through Social Media

Unlocking the True Value of Social Media The Answers are in the Data.

Holly Ross, Executive Director, NTEN

Moderated by:Mark Davis, Director Enterprise Internet Solutions, Blackbaud

Audio: 1 (866) 410-6539 Code: 8436543232

September 17, 2010

I’m Manny Hernandez, President

of the Diabetes Hands Foundation!

I’m Manny Hernandez, President

of the Diabetes Hands Foundation!

2 Ning-based social networks, combined 27,000 registrants

6k Facebook Fans

5k Causes Members

5300 Twitter Followers

2 Ning-based social networks, combined 27,000 registrants

6k Facebook Fans

5k Causes Members

5300 Twitter Followers

Tu Diabetes Social Media Takeaways• Fundraising: over $10,000 in 2010 so far.• Education - promote our diabetes awareness

initiatives• Build community - make people aware of our

communities, as well as (in the case of our FB page) engage in dialog with fans around diabetes-related topics.

I’m Danielle Brigida, Digital

Marketing Manager at NWF!

I’m Danielle Brigida, Digital

Marketing Manager at NWF!

1 million Fans for Oil Spill Page on FB

Over 1 million Causes Members

35k Twitter Followers on main account

1 million Fans for Oil Spill Page on FB

Over 1 million Causes Members

35k Twitter Followers on main account

NWF Social Media Takeaways• We had our first successful social media oil spill

response on Facebook (www.causes.com/oilpsill).

• We’ve engaged 20 mom bloggers who are helping us with our campaigns (they are so fun!).

• We’re learning to be a “networked nonprofit” while creating content in different ways.

So, how does all this social activity inform the rest of the organization’s work? Is any of this social data ending up in your database?

THE EVOLUTION OF DATA

YOU

+

DONOR

=

It’s a Relationship

Goodbye!

THE PROBLEMS THIS RAISES

THE SOLUTION: SOCIAL CRM

A Few Starting Points• Collect social media screen names in your

database. • Use social media as a "contact method" option in

the database.• Listening dashboard for rapid response.• Share with your team.

So what is ?

Provides a full set of Social Media features to meet the diverse needs for most online communities

To Learn More….3 More Blackbaud Social Hour Webinars

Engaging Donors Through Social MediaSeptember 24, 2010 Frank Barry, Blackbaud

Private-Label House Social Networks:10 Really Good Reasons to Build Community on Your Organization's WebsiteOctober 1, 2010 Jeff Patrick, Common Knowledge

Achieving Success with Blackbaud Social: A Reeve Foundation Case Study October 8, 2010 Rob Gerth, Christopher and Dana Reeve Foundation

Other Ways to Learn…Read more about our solution at

www.blackbaud.com/social

Or Contact your Blackbaud Account Executive

Or email Blackbaud at solutions@blackbaud.com