unstoppable fb traffic learn the most effective facebook marketing strategies
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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in thecreation o this report! not"ithstandin# the act that he does not "arrant orrepresent at an$ time that the contents "ithin are accurate due to therapidl$ chan#in# nature o the Internet%
&hile all attempts have been made to veri$ inormation provided in thispublication! the Publisher assumes no responsibilit$ or errors! omissions!
or contrar$ interpretation o the sub'ect matter herein% An$ perceivedsli#hts o speciic persons! peoples! or or#ani(ations are unintentional%
In practical advice boo)s! li)e an$thin# else in lie! there are no #uaranteeso income made% *eaders are cautioned to repl$ on their o"n 'ud#mentabout their individual circumstances to act accordin#l$%
This boo) is not intended or use as a source o le#al! business! accountin#or inancial advice% All readers are advised to see) services o competentproessionals in le#al! business! accountin# and inance ields%
+ou are encoura#ed to print this boo) or eas$ readin#%
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Table o Contents
Chapter , -&h$ .aceboo)/
0 .aceboo) Is 1iral
0 Tappin# Into The Global 2ar)et
0 *eachin# Their Tar#et Audience 3irectl$
0 .indin# 2ore Inormation About Their Tar#et Audience
0 3rivin# Traic To Their &ebsite
Chapter 4 - The .an Pa#e Cra(e
0 Ever$one 5as A .an Pa#e60 The Po"er O 7Li)e8
0 5o" To Create An Irresistible .an pa#e
0 &hat To Publish On +our .aceboo) .an pa#e
Chapter 9 - .aceboo) Advertisin#
0 5o" To :etup .aceboo) Ads
0 Tar#et +our Advertisement
0 Create .aceboo) Compliant Ads0 Trac)in# The Pro#ress O +our .aceboo) Ad Campai#n
0 &hen Is The ;est Time To Post Ads On .aceboo)/
0 :ettin# the 2a- Go .urther &ith .aceboo) Connect
0 Add The 7Li)e8;utton To +our :ite
0 Ensure That The 7Li)e8 ;utton Also Enables Comments0 5i#her CT* .or 7Li)e8 ;utton &ith Photos
0 Put The 7Li)e8 ;utton At The *i#ht Location
0 Addin# Activit$ .eed To +our :ite
0 Allo"in# 2embers To Lo# In To +our :ite &ith .aceboo)
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Chapter ? - Other .aceboo) 2ar)etin# :trate#ies
0 Create .aceboo) Groups
0 5ostin# .aceboo) Events
0 .aceboo) 2ar)etplace
0 .aceboo) Apps
0 .aceboo) Contest
0 Conclusion
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Chapter ,
&h$ .aceboo)/
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Ima#e= .ree3i#italPhotos%net
7&h$ should I mar)et on .aceboo)/8 This @uestion is oten as)ed b$ online
mar)eters "ho are unconvinced or undecided about the proitabilit$ o this
social net"or)in# "ebsite as a mar)etin# tool% 7Ater all!8 the$ sa$!
7.aceboo) is nothin# more than 'ust a "ebsite "here amil$ and old riends
can reconnect! ri#ht/8 This )ind o thin)in# is not onl$ dan#erous! it can
be costl$ as "ell! especiall$ considerin# 'ust ho" much po"er .aceboo)
"ields in the consumerist "orld toda$%
In the past $ears! .aceboo) has @uic)l$ #ro"n rom bein# a social
net"or)in# "ebsite or colle#e students in the Bnited :tates to bein# the
most popular site! surpassin# even Goo#le in terms o visitor hits% In act!
people users spend a total o billion minutes on this "ebsite on a dail$
basis! "hich is t"ice as much time that the$ spend usin# the search en#ine%
Toda$! there are over ?DD million users on the "ebsite! comprisin# a lar#e
chun) o the population that is read$ and "illin# to pa$ or an$ #oods andservices the$ perceive to be "orth the price% In act! more than hal o the
people "ho do online shoppin# actuall$ have .aceboo) accounts% .ar rom
slo"in# do"n! this number is pro'ected to rise even more in the comin#
$ears! especiall$ i the developers o the social net"or)in# "ebsite continue
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to ma)e innovations to the "ebsite that "ill ma)e people )eep comin# bac)
or more% Li)e it or not! .aceboo) is no" here to sta$%
The act that a lar#e percenta#e o their tar#et audience is no" on .aceboo)
has not been lost on online mar)eters% *eco#ni(in# the potential o this
"ebsite to boost their sales! a lot o mar)eters are no" usin# this "ebsite
not onl$ to drive traic to their "ebsite! but also to increase brand
a"areness% This is because .aceboo) allo"s them to do the ollo"in#%
.aceboo) Is 1iral
1iruses arenFt all that un in real lie! but the stor$ is dierent "hen it
comes to the Internet% &hat ma)es usin# .aceboo) as a launchin# pad ormar)etin# campai#ns so eective is that it ma)es it easier or the stories
and the ads to #o viral! since the "ebsite ma)es it so much easier or people
to share inormation "ith the other individuals in their net"or)% &ith
literall$ 'ust one clic) o a button! one person can send the ne"s article
$ouFve penned about $our product to thousands o people "ith little "aitin#
time! and these individuals can in turn send that stor$ to those in their
net"or)% .aceboo) essentiall$ puts a dierent t"ist to "ordomouth
mar)etin#%
Tappin# Into the Global 2ar)et
&ith .aceboo)! $ou "ill not onl$ be able to reach the people in a small
nei#hborhood! but also to individuals rom all over the "orld% .aceboo) is
#lobal! "hich means that usin# this as a mar)etin# tool can actuall$ lead to
a lot o sales! because $ou "ill be tal)in# to a #lobal mar)et instead o 'ust
to a tin$ chun) o the population%
*eachin# Their Tar#et Audience 3irectl$
No matter ho" appealin# $our ads on billboards! T1 and radio spots! or
ma#a(ines and ne"spapers ma$ be these ma$ not actuall$ clic) "ith $our
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audience! or the simple reason that these are impersonal% The person
model on the billboard "onFt be able to pr$ himsel or hersel rom the
advertisin# space to tal) "ith people about 'ust ho" appealin# the product
he or she is sellin# is ima#ine the mass panic that "ill ensue i this is
actuall$ possible6H .aceboo) actuall$ allo"s companies and mar)eters tohave direct communication "ith their tar#et mar)et% This in turn builds the
audienceFs interest in "hat mar)eters and companies "ill sa$ "hich can
then lead on to more sales% :impl$ put! the interaction bet"een compan$
and consumer throu#h .aceboo) can potentiall$ boost $our sales! because
it ma)es people more a"are about "hat the seller and its products are all
about%
.indin# 2ore Inormation about Their Tar#et Audience
&hat ma)es a lot o ad campai#ns unsuccessul is the act that these are not
desi#ned to appeal to the demo#raphics that is bein# tar#eted% Not onl$
does .aceboo) allo" them to reach their tar#et mar)et! it actuall$ provides
them "ith inormation the$ need about their audience in the irst place%
.aceboo) actuall$ contains vital inormation about members o dierent
demo#raphics that $ou can use in mar)etin#% ;ecause $ou have more
inormation about $our tar#et audience! $ou "ill be able to come up "ithmore eective ad campai#ns that "ill dra" their interest%
3rivin# Traic to Their &ebsite
A lot o online mar)eters donFt use .aceboo) or its o"n sa)e% Instead! the$
use this social mar)etin# "ebsite as a tool to brin# traic to their o"n
"ebsites! "hich in turn can result in hi#her revenue%
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Chapter 4
The .an Pa#e
Cra(e
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Ima#e= .ree3i#italPhotos%net
Ever$one 5as A .an Pa#e6
&hen it comes to online mar)etin# throu#h .aceboo)! havin# $our o"n
proile pa#e isnFt enou#h i $ou "ant to be successul in sellin# the products
and services that $ouFre oerin#% Instead o creatin# a proile pa#e that has
a lot o limitations! opt instead or a an pa#e%
A lot o people on .aceboo) have created their o"n an pa#es ever since
Pa#es "as launched b$ the "ebsite developers in November 4DD% Just
about ever$one! rom businesses to celebrities to even the avera#e Joe has
created their o"n an pa#es in order to interact more "ith people% ItFs
actuall$ eas$ to see "h$! considerin# that these an pa#es oer the ollo"in#
beneits=
0 The possibilit$ o #oin# viral% One reason "h$ .aceboo) allo"s $ou to
#et a lot o milea#e throu#h viral mar)etin# is because o an pa#es% Aperson "ho 7Li)es8 a an pa#e "ill automaticall$ ma)e all o the
people in his or her net"or) )no" that he or she has become a an o
a certain pa#e! "hich can then entice them to chec) such pa#e out!
"hich can lead to them becomin# ollo"ers o the pa#e themselves%
There is no limit to the number o ans a an pa#e can #et as opposed
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to a personal proile pa#eH! "hich means $ou can literall$ have
millions o people ollo"in# $ou%
0 Eas$ "a$ o sharin# inormation% The an pa#e allo"s $ou to send
inormation to literall$ thousands o people "ith 'ust a clic) o a
button% +ou can #ive them inormation about ne" products! specialevents! and other such inormation to ma)e $our brand more
appealin# to $our audience%
0 Provides a ield "here the compan$ and the consumers can interact%
As mar)etin# e
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The Po"er O7Li)e8
The )e$ to the eectiveness o .aceboo) an pa#es is the 7Li)e8 button! "ith
the thumbsup icon prett$ much becomin# s$non$mous "ith .aceboo)itsel% This little button that depicts a hand in a thumbsup position holds a
lot o po"er! simpl$ because it sho"s not onl$ the number o people "ho
are actuall$interested in "hat $ou have posted! but also because 7Li)in#8 a
pa#e or a status automaticall$ puts it on their o"n timelines! ma)in# it
visible to those in their o"n net"or) and #ivin# them the opportunit$ to see
"hat the uss is about% This eectivel$ saves mar)eters time and eort!
since the$ donFt have to tr$ to #rab the attention o these people themselves!
as their o"n ollo"ers can actuall$ do this or them%
The brilliance o the 7Li)e8 button is that itFs actuall$ eas$ to use% +ou
literall$ 'ustclic) on that small button and thatFs it% ThereFs no need or $ou
to create $our o"n personal messa#e beore postin# this on $our o"n
.aceboo) &all% &ith a sin#le clic)! $ou can actuall$ broadcast to other
people in $our net"or) ne"s and inormation that cau#ht $our e$e%
.or companies! the 7Li)e8 button also holds certain appeal! because it
actuall$ #ives them an idea "hat their customers are loo)in# or! based on
"hat updates receive the most number o 7Li)es8% .urthermore! the 7Li)es8
on updates can also be used as a #au#e to see 'ust ho" eective $our
current mar)etin# eorts are% The more 7Li)es8 $ou #et! the more li)el$ it is
that the mar)etin# route that $ou too) appealed to $our audience%
5o" to Create an Irresistible .an pa#e
No" that $ouFve seen 'ust "hat a .aceboo) an pa#ecan do or $ou! itFs no"time to come up "ith a .an pa#e o $our o"n that "ill appeal to $our
audience%
Creatin# a an pa#e is actuall$ simple% Once $ou lo# in to $our account! head
over to the 7Pa#e 2ana#er8 application and then ill up the online orm in
order to #enerate $our o"n an pa#e% The actual creation o the an pa#e!
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ho"ever! is not the issue! but ho" to ma)e a )iller one that "ill entice
people to become ollo"ers o it% :ome tips that $ou can use in order to
ma)e a an pa#e more appealin# to $our audience are=
0 Choose a #ood name or $our an pa#e% 2a)e sure that $ou name $our
an pa#e "ell% This doesnFt 'ust reer to "hat "ill appear on the
banner o the pa#e! but also to the actual B*L o the an pa#e% Choose
a name that is eas$ to remember so that $our readers "onFt have a
diicult time in rememberin# "hat the address is i the$ "ant to visit
it%
0 :et an e$ecatchin# landin# pa#e% The landin# pa#e "ill be the irst
thin# that visitors "ill see "hen the$ drop b$ $our an pa#e! so ma)e
sure that itFs done reall$ "ell to hoo) the attention o $our tar#et
mar)et% Ater all! humans are visual creatures! so $ou "ill "ant to set
up a desi#n that "ill surel$ dra" their interest% &hatFs #reat about the
an pa#es is that these are ull$ customi(able! allo"in# $ou to t"ea)
"ith it so that it loo)s 'ust the "a$ $ou "ant it% 2a)e sure to put a
#ood proile picture as "ell% As chees$ as it ma$ sound! a picture does
paint a thousand "ords! and it "ill also #ive visitors an idea about
"hat the pa#e is about even "ithout havin# to read throu#h mounds
o te
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0 Bpdate it re#ularl$% 2a)e sure to post updates re#ularl$ on to $our
an pa#e su##estions on "hat content to post on $our an pa#e "ill be
discussed in the ne
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to mar)et "hat $ouFre sellin#! ri#ht/ 5o"ever! $ou shouldnFt 'ust ocus on
postin# about "hat $ou have to oer% Not onl$ "ill $ou run the ris) o
runnin# out o thin#s to sa$ thereFs onl$ so much $ou can sa$ about a
toaster! no matter ho" a"esome it ma$ beH! $ou ma$ also end up borin#
$our audience% The$ ma$ be interested in $our product! but probabl$ not somuch that the$ "ant to be bombarded "ith praises about it on a dail$ basis%
Aside rom 'ust postin# about "hat $our brand is all about! consider postin#
other thin#s as "ell% :ome su##estions $ou ma$ "ant to loo) into "hen
postin# content on $our .aceboo) an pa#e are=
0 Bse teasers% 3onFt 'ust cop$ and paste the content $ou put on $our
"ebsite on to $our .aceboo) an pa#e% Not onl$ is this redundant! it
can also mean potentiall$ losin# traic to $our o"n "ebsite% &hat $ou
can do instead is to post a teaser that "ill dra" the attention o $ourollo"ers and then include a lin) to the pa#e on $our "ebsite that
#ives indepth inormation about this% 2a)e the teaser catch$% I
possible! include an e$ecatchin# photo that "ill increase the
li)elihood o $our ollo"ers clic)in# the lin) that $ouFve posted% ItFs
also a #ood idea to use a shortened version o the actual B*L! as this
"ill help $ou avoid havin# a lon#! lon# lin) appearin# on $our update!
as "ell as to urther dis#uise "hat the actual post is about! thereb$
addin# more m$ster$ to it and #eneratin# even more interest on "hat$ou have to sa$% There are "ebsites that allo" $ou to ma)e B*Ls
shorter or ree! so #ettin# this done shouldnFt be a problem%
0 Post creative content% Content on .aceboo) isnFt the same as "ritin#
droll! dull ne"s articles% In act! #oin# do"n the borin# route can
actuall$ mean losin# customers instead o "innin# them over% 2a)e
sure that the copies that $ou post are "ritten in a "a$ that "ill appeal
to $our audience% 3onFt be araid to use a casual tone "hen $ou "rite%
That "a$! $ou "ill be seen as more approachable b$ $our audience!"hich can do "onders or consumer relationship% +ou can even use
humor! not onl$ because unn$ thin#s easil$ catch the e$e o people!
but also because it can ma)e $ou more li)eable%
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0 Post a call to action% 3onFt 'ust post bland inormation% Invite $our
ollo"ers to ta)e action! even i the action is as simple as as)in# them
to 7Li)e8 the post $ouFve 'ust put up%
0 Post photos! videos! and sound clips alon#side the te
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ollo"ers "ill "ant to share these #reat deals "ith the people in their
net"or)! and an increased number o sales! since the discounts "ill
ma)e $our products more aordable to bu$ers%
The important thin# about an pa#es is that $ou need to ma)e sure that $ou
constantl$ post updates% 3onFt become so involved in all o $our other
mar)etin# eorts that $ou i#nore $our an pa#eK other"ise! $ou ma$ end up
indin# $our pa#e a #host to"n "hen $ou return to it% Tr$ to post updates
dail$ or at least a e" times in a "ee)% Not updatin# can be $our bi##est
mista)e! since this can lead to $our ollo"ers losin# interest and
unsubscribin# rom $our an pa#e! "hich means all o $our eort "ill end
up "asted%
O course! $ou need to ma)e sure that $ou donFt end up spammin# in theprocess% &hile itFs important that $ou )eep $our an pa#e updated! donFt
ma)e the mista)e o postin# 'ust about an$thin# that pops in $our head 'ust
to provide content to $our "ebsite% 3onFt post meanin#less #ibberish! or
$ouFll end up turnin# o a lot o ollo"ers% 2a)e sure that the content $ou
post are inormative! stimulatin#! and "ill leave $our ollo"ers as)in# or
more% Also! donFt or#et to respond to an$ messa#es thro"n $our "a$ b$
$our ollo"ers% +ou can even drop b$ and leave them messa#es on their
"alls rom time to time to let them )no" that $ouFre still around% That "a$!
$ou "ill be able to establish $our presence "ith them so $ou "ill become
relevant to these individuals% Thin) o all o these eorts as $ou buildin# a
virtual communit$% +ou "ill "ant to do "hat $ou can in order to ma)e the
communit$ rich and interactive%
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Chapter 9
.aceboo)
Advertisin#
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Ima#e= .ree3i#italPhotos%net
Another reason "h$ $ou should consider mar)etin# on .aceboo) is because
o .aceboo) Ads! "hich are deemed to be serious competition to Goo#le Ad
&ordsas i trumpin# Goo#le as the most visited "ebsite isnFt enou#h6H At
this point! .aceboo) Ads have an ed#e over Goo#le Ad &ords! not onl$
because it oers more eective tar#etin# "hich "ill be discussed later onH!but also because $our ads "ill have a hi#her chance o bein# sho"n "hen
$ouFre usin# .aceboo) ads versus Goo#le Ad &ords% :ome have even
reported #ettin# their ads displa$ed over ,DD!DDD times in a sin#le da$!
"hich is a lot more compared to the number o times $our ads "ill appear
on Ad &ords! "hich avera#es to onl$ about ?DD per da$%
There are t"o )inds o .aceboo) Ads! the .aceboo) Ad and the :ocial Ad%
.aceboo) Ads "or) prett$ much in the same "a$ as other online ads! and
"hat $ou t$picall$ see on the ri#ht sidebar "hen $ouFre lo##ed in to.aceboo)% Advertisers can ma)e these ads lin) bac) to their .aceboo) an
pa#e! application! or their o"n "ebsite in order to #enerate traic% :ocial
Ads! on the other hand! are intimatel$ tied to#ether "ith the activities o a
.aceboo) user on the "ebsite! as "ell as those o the people in their
net"or)% There are three )inds o :ocial Ads=
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0 .an st$le ads% These are tied to#ether "ith .aceboo) an pa#es% Once
users 7Li)e8 an ad! the$ "ill automaticall$ become ollo"ers o the
brandFs an pa#e! allo"in# them to receive updates about the brand%
This is a popular choice amon# established businesses! since their
mar)et alread$ )no" "ho the$ are%0 Comment st$le ads% These ads allo" users to actuall$ leave comments
about it! similar to ho" the$ can ma)e "all posts%
0 1irtual Gits ads% Bsuall$ ound on .aceboo) apps! this t$pe o ad
allo"s users to share virtual items that bear the name o the brandH
to other users%
3o note! ho"ever! that unli)e .aceboo) .an pa#es! .aceboo) Ads are paid
services! "hich means $ou "onFt be able to avail o these services unless
$ouFre "illin# to shell out the mone$% 5o"ever! this investment ma$ be
"orth it! provided that $ou handle $our advertisin# campai#n eectivel$%
5avin# .aceboo) post $our ad "onFt automaticall$ incur costs% Instead!
$our ees "ill be based either on the number o clic)s $ou #et CPCH or the
number o impressions o $our ad CP2H% +ou "ill be able to control 'ust
ho" much $ou "ill be pa$in# b$ settin# a bud#et dail$ or lietimeH so that
$ou donFt end up pa$in# more than $ou can aord% +ou can ad'ust the
bud#et at an$ point in time%
5o" to :etup .aceboo) Ads
:ettin# up a .aceboo) Ad is prett$ strai#htor"ard! althou#h the process
ta)es several steps% The irst thin# $ou "ill need to do is to si#n in to $our
.aceboo) account% :croll to the bottom o the pa#e% +ou should see
7Advertisin#8 on the bottom ri#ht portion% Clic) on this! and then clic) on
the 7Create an Add8 button! "hich can be ound on the upper ri#ht section
o the pa#e% This "ill brin# $ou to the pa#e "here $ou can customi(e "hat
ad "ill be appearin#% The items that $ou can customi(e include=
0 The destination B*L% +ou "ill be able to speci$ "hat pa#e $ou "ant
users to be brou#ht to "hen the$ clic) the ad% +ou can either lin) bac)
to an internal .aceboo) lin) such as $our an pa#e! an events pa#e!
or an application $ou have developedH or to $our o"n "ebsite%
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0 Te
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2a)e sure to previe" and test the ad beore $ou submit it to .aceboo) or
approval% Testin# is crucial "hen it comes to .aceboo) Ads% It ma$ not loo)
the "a$ $ou "ant it! or there ma$ be bu#s "ith the ad that $ou have made%
2a)e sure to test the ad to see i itFs "or)in# as it should% It "ouldnFt do to
deplo$ an ad that actuall$ "onFt brin# people to the pa#e that $ou "antthem to see%
Once $ou are satisied "ith the ad $ou have made! $ou can then submit it to
.aceboo) or approval% +ou "ill be brou#ht to a secure pa#e "here $ou "ill
need in order to enter $our credit card inormation% This inormation "ill
be used b$ .aceboo) to bill $ou in e
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musicrelated ads! "hile someone "ho loves ood "ill #et ads on
restaurants! coee shops! and other such establishments%
This is "here the po"er o .aceboo) Ads trul$ lies% Instead o creatin# ads
directed to the #eneral public in the hope that some members o thepopulation "ill be interested in "hat $ou have to sa$! $our ads on .aceboo)
can be directed to tar#et a speciic demo#raphic% A case stud$ posted on
.aceboo) itsel sho"s the successul advertisin# campai#n o a photo#raph$
compan$ on .aceboo)% Its tar#et demo#raphic is actuall$ prett$ speciic=
$oun# adult "omen bet"een the a#es o 4> and 9D "ho are en#a#ed to be
married% ;$ usin# .aceboo) ads! the photo#raph$ compan$ #enerated
M>D!DDD in revenue solel$ than)s to their ad campai#n on .aceboo) a
si#niicant amount! especiall$ considerin# that the compan$ invested MDD
in the campai#nH! and thatFs not even countin# their @ualiied leads "ho areinterested in doin# business "ith the compan$ in the uture%
+ou can actuall$ see ho" man$ .aceboo) users belon# to the demo#raphics
$ou plan on tar#etin#% +ou can vie" this b$ speci$in# the demo#raphics%
.aceboo) "ill then #ive $ou the number o users "ho it the criteria $ou
have speciied% +ou can mi< and match the criteria i $ou "ant to reach a
broader audience%
&hat e
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speciicall$ address this demo#raphic in order to ma)e $our products and
services more appealin#% This in turn can lead to hi#her revenue! especiall$
since the people "ho "ill be seein# $our ads are those "ho are actuall$
interested in "hat $ou have to sa$%
A note= "hile microtar#etin# is all "ell and #ood! donFt become so speciic
that onl$ a handul o people "ill end up ittin# into the criteria $ouFve set%
Tr$ to balance bet"een the #eneral and speciic so that $ou "ill be able to
come up "ith a niche mar)et that belon# to the same demo#raphics "ithout
bein# so speciic that $ou practicall$ identi$ the names o the people "ho
"ill onl$ be able to it in the criteria $ouFve speciied%
Create .aceboo) Compliant Ads
O course! $ou canFt 'ust create an$ ad that $ou "ant% .aceboo) has
established a set o advertisin# #uidelines that $ou "ill need to conorm
"ith i $ou "ant $our ads to be approved and displa$ed on the social
net"or)in# site%
The advertisin# #uidelines o .aceboo) include rules in=
0 Privac$% Ads that are posted on .aceboo) should not contain user
data! even i the person consents to its use% .urthermore! data
collection and user data inormation should be used ollo"in#
.aceboo)Fs privac$ polic$! as "ell as the privac$ polic$ o the sites
directl$ connected to the advertisement% Ads should not violate the
ri#hts o an$ third parties%
0 Content% All o the components in the ad! rom the te
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the products andor services should be clearl$ seen in the proposed
landin# pa#e%
0 Landin# pa#e% The destination site o the ad should not prevent a user
rom navi#atin# a"a$ rom said pa#e% Ads that lin) to landin# pa#es
that are deemed b$ .aceboo) to contain mal"are or lead to similart$pes o sot"are "ill not be allo"ed b$ .aceboo)%
0 :ubscription services% Ads or subscription services ma$ be allo"ed
on .aceboo)! provided that the cop$ clearl$ stipulates the billin#
aspect o the service% Also! the landin# pa#e should clearl$ stipulate
ho" much the subscription ees "ill be! come "ith an unchec)ed
chec) bo< or subscription! and provide users inormation on ho"
the$ can opt out o the service%
0 Prohibited content% The ad should neither contain inormation nortar#et people "hose personal characteristics all "ithin the ollo"in#
cate#ories= reli#ion or philosophical belie! race or ethnic ori#in! a#e!
se
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0 Others% An$ ad that is deemed b$ .aceboo) to be contrar$ to the
"ebsiteFs advertisin# philosoph$! an$ la"s or re#ulations! communit$
standards! and the li)e "ill not be approved% .urthermore! ads should
not impl$ that .aceboo) endorses the products and services bein#
promoted b$ the advertisement% Ads should also not contain an$ othe cop$ri#hted material o .aceboo)%
Accordin# to .aceboo)! these #uidelines are sub'ect to chan#e at an$ time!
so be sure to chec) the "ebsite re#ularl$ to )eep $oursel updated on the
rules established b$ the social net"or)in# "ebsite "hen it comes to ads%
Trac)in# The Pro#ress O +our .aceboo) Ad Campai#n
+ou "ill need to )eep trac) o the pro#ress o $our ad campai#n so $ou "ill
be able to determine "hether or not $our mar)etin# eorts have been
successul% Than)ull$! .aceboo) allo"s $ou to trac) ho" $our ads have
been doin#% ;$ lo##in# in to .aceboo) Ad 2ana#er or .aceboo) Insi#ht and
then #oin# to the 7*eports8 section! $ou "ill be able to #et the relevant
statistics about $our ad campai#n% These report sites #ive three )inds o
reports that $ou can chec) in order to see ho" $our ad campai#ns are
doin#% 7Advertisin# Perormance8 anal$(es the number o clic)s that $our
ad #ets! allo"in# $ou to see 'ust ho" eective the ad $ou made is in pullin#
peopleFs attention to"ard $our landin# pa#e%
7*esponder 3emo#raphics8 provides $ou "ith inormation on the
demo#raphics o the people "ho clic) on the adsH $ou post on .aceboo)!
allo"in# $ou to compare the population o people clic)in# $our ads vs% $our
actual tar#et audience do note that 7*esponder 3emo#raphics8 does not
provide speciic inormation about each .aceboo) user "ho clic)s on $our
ads% Instead! it "ill #ive a more #eneral picture on the demo#raphics othose clic)in# the adsH% +ou can also use the inormation that $ou #et rom
the 7*esponder 3emo#raphics8 report to ma)e a ne" ad campai#n based
on "hat $ou see "ill appeal to the audience $ouFre #ettin#% 7Conversions b$
Impression Time8 reports the avera#e time it ta)es .aceboo) users to
convert into leads ater the$ clic) on $our ads%
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O course! itFs one thin# to "ant to )no" the statistics involvin# $our ad
campai#n! and itFs another to actuall$ tr$ to decipher a bunch o #raphs
"ithout actuall$ )no"in# "hat the elements are% :ome o the elements $ou
"ill "ant to )eep an e$e out on are=
0 Total impressions% 7Impressions8 reers to the number o times $our
ad "as displa$ed on pa#es o .aceboo) users%
0 Bni@ue impressions% 7Bni@ue impressions8 reers to the number o
times $our ad appeared on the pa#es o uni@ue .aceboo) users% This
eliminates the possibilit$ o the ad appearin# t"o or more times on
the pa#es o a sin#le user%
0 Total clic)s% 7Total clic)s8 reer to the number o clic)s $our .aceboo)
ads #ot%
0 Bni@ue clic)s% 7Bni@ue clic)s8 reers to the number o times uni@ue
users have clic)ed on $our ads% This eliminates the number o times
the same person clic)ed on $our ad t"o or more times that is reported
in 7Total clic)s8%
0 Total clic) throu#h rate CT*H% Clic) throu#h rate CT*H reers to the
number o clic)s that an ad #ets divided b$ the number o
impressions "ithin a certain time rame%
0 Bni@ue total clic) throu#h rate Bni@ue CT* reers to the number o
uni@ue clic)s that $ou #et divided b$ the number o uni@ueimpressions%
0 Total spent% 7Total spent8 reers to the amount $ou "ill be pa$in#
based on "hat $ou a#reed upon at the be#innin# "hen $ou si#ned up
to create a .aceboo) ad%
+ou can #et "ee)l$ or monthl$ reports! dependin# on $our preerence%
&ee)l$ reports "ill start on the :unda$ that starts the "ee) that $ou "ant
to #et the report on! "hile monthl$ reports start on the irst o the month%
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&hen Is The ;est Time To Post Ads On .aceboo)/
Just because $ou can ma)e ads doesnFt mean that $ou should% There are
some instances "herein itFs better to hold o in postin# ads and "aitin# or
the ri#ht moment beore $ou have these deplo$ed in order to #et a #ood
return on investment% :ome #uidelines to help $ou determine the best time
to post ads to increase *OI are=
0 Puttin# $oursel in the shoes o $our tar#et audience% &hen e
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chec) out "hat time the$ usuall$ post updates so $ou can #et an idea
on "hat time the$ are usuall$ online% Once $ou ind out their schedule
in usin# .aceboo)! $ou can then schedule $our ads to appear at the
same time and da$ that most o $our tar#et mar)et "ill be online%
0 3o $our research% I $our ads are relativel$ ne" or i $ou eel that thestatistical reports that $ou are #ettin# are not providin# $ou "ith
enou#h inormation to #au#e the best schedule in "hen to post
.aceboo) ads! $ou can also ta)e a loo) at the pa#es and ads o $our
competitors to see i the$ ollo" a schedule on "hen their ads "ill
appear% A#ain! it mi#ht be a #ood idea to monitor this or at least a
e" "ee)s to chec) or patterns instead o 'ust 'umpin# in ater a e"
da$sF "orth o observations so $ou "ill actuall$ be able to see i there
reall$ is an emer#ent pattern or i those irst instances "ere 'ust alu)e%
:ome other tips $ou can also ollo" "hen it comes to postin# .aceboo) ads
are=
0 Chan#in# ads re@uentl$% Even i $ou have the bud#et to have $our
ads appear on the site or a lon# time! people ma$ become
disinterested in clic)in# $our ads 'ust because the$ see the same
advertisement over and over a#ain% Chan#in# ads re@uentl$ as "ell
as chan#in# $our landin# pa#es or $our adsH "ill mean that people
"ill continue to be interested in "hat $ou have to sa$! because $ou are
oerin# them somethin# ne" ever$ time%
0 *ec$cle ads% I $ouFre not a an o creatin# multiple ads! $ou can
actuall$ pause ads and then reactivate these later on in order to )eep
$our ad rom becomin# old as "ell as to save mone$H% :ome e
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0 Tr$ out Geotar#etin#% Geotar#etin# simpl$ means settin# a tar#et
mar)et that is rom the same location% This allo"s $ou to create an
advertisin# campai#n that is speciicall$ tailored or them to increase
the chances o lead conversion%
0 Launchin# ad campai#ns% Instead o 'ust deplo$in# one ad at a time!"hat $ou can do instead is to create an ad campai#n "herein $ou "ill
be releasin# dierent ads at rou#hl$ the same time% This "ill not onl$
#enerate more interest in "hat $ouFre promotin#! but "ill also #ive
$ou an idea on "hat t$pes o ads #enerates more responses as seen in
the number o clic)s and even lead conversionsH% That "a$! $ou "ill
be able to desi#n $our mar)etin# eorts to ollo" "hat $our audience
is actuall$ loo)in# or%
As "ith other t$pes o advertisements! the perormance o .aceboo) ad
campai#ns "ill de#rade over time! no matter ho" "ell"ritten the cop$ is
or ho" oten people have clic)ed it at the be#innin#% This is because as time
passes! the novelt$ o $our ad "ill "ane! since most o the people "ho are
interested in the advertisement "ill have alread$ seen the ad and sho"n it
to other people the$ )no" "ho mi#ht be interested in "hat $ou have to sa$%
As such! "hile it ma$ be possible or $ou to len#then the duration in "hich
$our ads "ill be available or displa$ to .aceboo) users! this ma$ not be the
most costeective "a$ o advertisin#% ;$ choosin# the ri#ht schedule or$our ads to appear! $ou "ill not onl$ be able to save mone$ in the process!
$ou "ill also have a better chance o reachin# $our tar#et mar)et%
:ettin# the 2a
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The ma
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have to "orr$ about spendin# over $our bud#et 'ust because some
overenthusiastic .aceboo) users clic) $our ads several times% Aside rom
allo"in# $ou to control $our ma
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Given all o these! "hich is actuall$ the better option! CPC or CP2/ The
ans"er is= it depends% Each advertiser "ill have a dierent set o needs!
"hich is "h$ some people are better suited or CPC "hile others "ill proit
more "ith CP2% .or e
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Chapter >
Go .urther &ith
.aceboo) Connect
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Ima#e= .ree3i#italPhotos%net
;$ no"! $ou should have a .aceboo) an pa#e and some ads to #et $ou
started on .aceboo) mar)etin#% &hile these t"o comprise the bul) o usin#
.aceboo) as a mar)etin# tool! these arenFt the onl$ thin#s $ou can do "ith
the site% A common mista)e online mar)eters ma)e is that the$ onl$ stic) to
.aceboo) "hen desi#nin# and e
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&hat some advertisers actuall$ do is that the$ combine the .aceboo) Ads
and an pa#e "ith .aceboo) Connect in order to #reatl$ increase the
amount o traic #oin# to $our "ebsite% The an pa#e and the ads are used
in order to dra" the interest o their tar#et audience% Once the$ have #otten
their attention! the$ "ill then #raduall$ redirect them to #o to $our"ebsite! even as the$ decrease the amount o investment both in terms o
mone$ and eortH in the Ads and an pa#e so as to encoura#e the readers to
become more involved in the activities in their o"n "ebsite%
Add the 7Li)e8 ;utton to +our :ite
The 7Li)e8 button is easil$ the "ellloved eature on .aceboo)! so it ma)es
sense that $ou inte#rate it on to $our "ebsite% The beaut$ about addin# the
7Li)e8 button to $our o"n site is that not onl$ "ill $ou be able to )no" "hat
topics $our readers "ill be most interested in! $ou "ill also be able to
receive milea#e rom those "ho have 7Li)ed8 $our posts% 2uch li)e in
.aceboo) itsel! an$ 7Li)es8 made b$ people on $our posts "ill
automaticall$ be displa$ed on their "all! "hich means that people in their
net"or) can also be enticed into #oin# to $our "ebsite and readin# "hat
$ou have posted%
&hatFs #reat about addin# the 7Li)e8 button to $our "ebsite is actuall$ eas$
to inte#rate to $our "ebsite% In act! .aceboo) itsel has made these little
thumbsup button available to 'ust about an$one and ever$one "ho o"ns
the "ebsite! b$ introducin# a plu#in that allo"s users to implement this
button to their o"n site%
There are actuall$ t"o 7Li)e8 button plu#ins that $ou can choose rom%
;oth irame and Java:cript or Q.;2LH allo" users to customi(e the
7Li)e8 button that "ill appear on their "ebsite to ma)e it loo) better "henput on their "ebsite% The dierence is that Java:cript oers more
versatilit$ this "ill be discussed in #reater detail in the ne
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the code and then paste it on to the 5T2L source o $our "eb post to have
this button inte#rated into this entr$% +ou can also t"ea) "ith $our
"ebsiteFs settin#s itsel so that the Li)e button "ill automaticall$ sho" up
on each post and pa#e on $our "ebsite% 5o"ever! this "ill mean chan#in#
the pro#rammin# code o $our "ebsite! so i $ouFre not amiliar about ho"to do that! $ou can hire a pro#rammer to do this or $ou%
Ensure That the 7Li)e8 ;utton Also Enables Comments
A 7Li)e8 button can alread$ #o a lon# "a$ in #ivin# $ou milea#e! but puttin#
in .aceboo)Fs commentssection "ill practicall$ ta)e it out o the ball par)%
One reason "h$ people love .aceboo) so much is that the "ebsite allo"s
them to interact "ith each other! re#ardless o "here their ph$sical
locations ma$ actuall$ be% ;$ inte#ratin# the comments section on to $our
"ebsite! not onl$ "ill the stor$ that the person has posted on $our post be
published to their .aceboo) "all! it "ill also provide a medium or users to
interact "ith each other! "hich in turn can #enerate even more interest to
$our "ebsite%
As mentioned earlier! there are t"o )inds o plu#ins that allo" $ou to
inte#rate the 7Li)e8 button to $our "ebsite% I $ou "ant to enable comments
to $our "ebsite! be sure to choose the Java:cript Q.;2LH version instead
o the irame one% Not onl$ "ill the Java:cript option #ive $ou the option
to include a comments section directl$ lin)ed to .aceboo)! eectivel$
ma)in# each o $our blo# posts resemble a .aceboo) "all "here $ou and
$our site visitors can interact "ith each other! $ou "ill also be able to en'o$
other per)s! includin# #ivin# users the option to resi(e the button
important "hen there are pictures that "ill be postedH! allo"in# $ou to
receive an update ever$ time a site visitor 7Li)es8 one o $our posts! and
automaticall$ postin# thumbnail versions o the pictures o the people "hohave 7Li)ed8 $our posts%
The irame version o the 7Li)e8 button can also allo" comments rom
users! but onl$ i $ou are usin# .aceboo)Fs 7standard8 la$out "ith a pa#e
"idth o at least >DD pi
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5i#her CT* .or 7Li)e8 ;utton "ith Photos
Puttin# ima#es on $our posts can actuall$ increase the possibilit$ o #ettin#
more 7Li)es8! as "ell as #ettin# hi#her CT*% One reason "h$ photos arepopular is because these brea) up the monoton$% Ater all! not a lot o
people #et e
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to $our site% :hould a person be lo##ed in to .aceboo) "hile chec)in# out
$our "ebsite! the eeds "ill also sho" content about an$ activities done on
$our site b$ those in his or her circles%
Li)e the 7Li)e8 button! $ou can actuall$ #et the Activit$ .eed plu#in directl$
rom .aceboo) itsel% All $ou "ill need to do is to #et the code rom
.aceboo) and then paste it to $our o"n site% A#ain! $ou can also #et a
developer to inte#rate the Activit$ .eed to $our "ebsite i $ou donFt "ant to
bother "ith t"ea)in# "ith the content $oursel%
Allo"in# 2embers to Lo# In To +our :ite "ith .aceboo)
2embership "ebsites are a #reat option or advertisers and "ebsite o"ners"ho "ant to oer e
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Chapter ?
Other .aceboo)
2ar)etin#:trate#ies
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Ima#e= .ree3i#italPhotos%net
Given all o the inormation mentioned in the past sections! $ou ma$
alread$ be thin)in# that ever$thin# that can be said about .aceboo)
mar)etin# has alread$ been said! but this is ar rom the truth! as there are
other .aceboo) strate#ies that $ou can use to #enerate traic and increase
lead conversion% The important thin# is or $ou to en#a#e $our communit$
and encoura#e them to participate in an$ events and activities that $ou plan
on hostin#! even i these events are onl$ online%
Create .aceboo) Groups
.aceboo) Groups is actuall$ the predecessor o the .aceboo) .an pa#es%
&hile itFs true that Groups does not provide as much interactivit$ and
le
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messa#es directl$ into the inbo< o the members o the #roup% Another per)
oered b$ .aceboo) Groups is that the #roups a person is a member o "ill
appear on his or her proile pa#e! providin# an opportunit$ or more clic)s!
since other individuals can clic) on the #roupFs lin) on the proile pa#e to
see "hat the #roup is about%
The do"nside o .; Groups is that it limits the number o members "ho
can be part o it% Currentl$! #roups are allo"ed to have a ma
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small ee% &hatFs #reat about 2ar)etplace is that unli)e other classiieds
"ebsites! .aceboo) is prett$ strin#ent "ith their nospammin# polic$! so
$ou are less li)el$ to become a victim o a scam should $ou be interested in
chec)in# out some o the oers in 2ar)etplace% .urthermore! since
2ar)etplace is tied "ith .aceboo)! $ou "ill actuall$ be able to see theproile o the person oerin# the deal! allo"in# $ou to #et an idea about
"hether or not this individual is trust"orth$ enou#h to transact "ith%
.aceboo) Apps
O course! a discussion about .aceboo) "ouldnFt be complete "ithout
tal)in# about the apps! especiall$ .aceboo) #ames% Accordin# to 2ar)
Ruc)erber#! the man behind .aceboo)! one reason "h$ .aceboo) is such a
hit amon# people is because o the #ames on the "ebsite% In act! more than
hal o the user base o .aceboo) actuall$ pla$s these #ames! "ith a lar#e
percenta#e o them actuall$ pla$in# these #ames on a dail$ basis% There are
even users "ho are "illin# to shell out mone$ in order to #et the e
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.aceboo) Contest
I $ou donFt "ant to have to create an app but nonetheless "ant to #enerate
as much activit$ as "hat $ou can #et b$ launchin# an app! a #reat option
that $ou can ta)e "ould be to run a contest on .aceboo)% Luc)$ dra"s are
al"a$s a #ood choice! as are contests that allo" other members to vote on
"hich entr$ the$ eel deserves to be the "inner% These contests are eas$ to
hold and eas$ to mana#e! so $ou shouldnFt e
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Clic) 5ere= http=#uideri#ht#roup%com5$per.ace;oo)Traic
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Clic) 5ere= http=#uideri#ht#roup%comGodadd$
Clic) 5ere= http=#uideri#ht#roup%com5ost#ator
Clic) 5ere= http=#uideri#ht#roup%comNameCheap
Clic) 5ere= http=#uideri#ht#roup%com:ocialAdr
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Clic) 5ere= http=#uideri#ht#roup%comTraic&ave
Clic) 5ere= http=#uideri#ht#roup%comImnica2ail
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Clic) 5ere= http=NN#uideri#ht#roup%comNRa((leiPhoneCasesPreorder:tore
Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le:aveThe3ate:tore
Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le:aveThe3ate2a#nets:tore
Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le&rappedCanvas:tore
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Clic) 5ere= http=NN#uideri#ht#roup%comNRa((le:hopAndCreateInB:A
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