update walloon tourism

UPDATEWALLOON TOURISM

Account won in 2002 !

Reminder of the Objectives :

Position Walloon tourism in its international context. Create a touristic image of Wallonia.

Attract tourists from Belgium and bordering regions (France / Netherlands / UK / Germany).

Motivate people working in the touristic sector.

FIRST YEAR (2002)

Inserts and ads in newspapers and magazines.

Some POS and merchandising material

SECOND YEAR (2003)

New shootings !

New ads for the UK

Postering on buses in Paris

Living in a castle ? Go to Wallonia in Belgium !

Wallonia. Enjoy a warm-hearted welcome.

Have a picnic ? Go to Wallonia in Belgium !

Wallonia. Enjoy a warm-hearted welcome.

Spend a happy life ? Go to Wallonia in Belgium !

Wallonia. Enjoy a warm-hearted welcome.

For Belgium, the Netherlands, and the Northof France – a new TV commercial

A market research (post test) concluded thatthe campaign was well accepted. The results were

also oustanding.

That’s why FAST/ICOM is again in chargeof this campaign.

Their mission – to continue the campaign in 2004 !

Countries concernedby the campaign:

France (KRBO)The Netherlands (WPC)

Germany (107°) Belgium (Fast)

Total budget : 2.500.000 € (VAT.Incl.)

New shootings/scenes are planned,to have at our disposal a series of 20 sec.

TV commercials( based on the same concept).

Opportunity !

September 23d the agency is presenting a communication plan to promote the tourist products of

3 Walloon provinces.

Budget : 2.000.000 € (VAT.Incl.)

Direct response campaign(presenting the possibility to subscribe to short stays).

Recommended media :TV / radio / inserts (magazines) in order to obtain documentation and to subscribe to packages via

telephone or internet.