upower - getting people to conserve energy!
Post on 07-Aug-2015
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PEOPLEto understand that small changes in
attitude can make a positive impact.
ProvokeInspire Help. .
THE PLACES
KIDS DRIFTERS
PARENTS %$uLEARNING ENVIRONMENTSSchool, libraries, communities Currently on Facebook and Twitter
SOCIAL MEDIA
QUANT+QUALI RESULTS
u2 PRESENTATIONS
30 KIDS (1 -10Y) + PARENTS
Incredible participationConversation at home
%175 LIKES IN 13 DAYS
3,744 POST REACH
385 post clicksPeople talking about it
$3 FOLLOWERS
ONE MORE CHANNEL
Need special contentConnected to Facebook
FEEDBACK TIME…
“
”
It is the first time I see kids
so concentrated and actively
participating with a guest.
They loved it!
TESTIMONY FROM THE
KINDERGARTEN TEACHER
FEEDBACK TIME…
“
”
The presentation covered
most everything students
would need to know about
energy and they learned
some new things that they
weren't aware of.
TESTIMONY FROM THE
KINDERGARTEN TEACHER
PERSONALLY, I wanted to learnhow to use marketing strategies to
influence BEHAVIORAL CHANGE
related to energy conservation
1I STOPPED TALKING AND STARTED DOING
2 INFLUENCED OTHERS… IN THE LOCAL LEVEL
I found myself not conserving energy at home and decided
to challenge myself. It was tough in the beginning, but not
impossible.
My daughter became a real energy waste saver and has
showed some changes as well…
3INCREASED ATTENTIONAfter the learning experience kids had, they started
conversations about the topic at home…. and this can end
up causing other transformations too!
4 CAN ONLINE MESSAGES CAUSE CHANGE?It is hard to tell, but one single post on Facebook created a lot
of attention and reached thousands in just a couple of weeks. Is
this a transformation?
WANT TO BE PART OF IT?Let’s change habits! Influence others.
Because when you change something
that is important to you… YOU GET
THE POWER to influence others!
Like us on .com/upowerit
Follow us on @upowerit$
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