user acquisition

USER ACQUISIT ION

ROAS Social Analytics

Organic Paid Content

PRESENTED BY

FAJAR WIDI

Digital MarketingSpecialist

IN ADVERTISING ANDMARKETING, USER ACQUISIT IONIS THE TERM USED TO DESCRIBE

THE PROCESS OF BRINGINGNEW CUSTOMERS TO A

PARTICULAR BRAND, PRODUCTOR SERVICE.

We all need to acquire newcustomers to make our

products and businesseswork

But ask yourself: are youreally ready for more

customers? Is your team setup to handle an influx of

users?

First of all, is your product even ready forsome/many users? Are there still bugsthat will render the customer experiencecompletely flawed?

These are questions that you need toanswer before committing to a launch,even a soft launch, and maybe even aprivate beta.

IS YOURPRODUCTREADY FORUSERACQUISIT ION?

The customer acquisition processfor startups is hardly linear orpredictable, but that doesn’tmean that thoughtful planning isnot useful or necessary.

"The customer acquisition processis far from an exact science. Thereare many things that can (and do)go wrong" ~ Paul Graham

WHY BEINGPREPAREDMATTERS

HOWEVER, THERE ARE SOMETHINGS THAT YOU CAN DO

TO MITIGATE RISK ANDIMPROVE YOUR CHANCES

OF SUCCESS.

Yes, plans change (especially withstartups), but having a basic planof action for onboardingcustomers is non-negotiable. Thisincludes a detailed accounting ofthe platforms that you will use,the metrics that will measuresuccess, your timelines, and themanpower required to do all of iteffectively.

What goals are you trying toachieve and why? What does thetimeline look like? Are you goingto outsource or hire from within?

HAVE A PLAN

Employees of startups are knownto wear many hats. Regardless ofthe size of your team, everyoneshould understand your useracquisition process and what theirroles in onboarding will be (bothshort and long term).

HIRE THE RIGHTPEOPLE

Your CAC is loosely defined as thecost of all of your sales andmarketing expenses over a givenperiod of time, divided by thenumber of customers acquired inthat window.

CAC = MC / CA

ESTIMATE CAC

NEXT TO DO

1. Defining Your Audience2. LANDING PAGE3. Designing Your Call to Action4. Perfecting the Viral Loop5. Mastering the Right Platforms: - Identify right platform - Socmed Channel - Content marketing - PR - PPC

THANK YOU!