user experience
Post on 22-Jun-2015
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User Experience
Integration
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© Copyright 2012 Axis Technology, LLC
User Experience - About
Orients system design to the needs and expectations of
the users
Balances the needs of the end users with the goals of
the business and the context in which the application is
being built
A user-centered design that focuses on enabling users to easily find information and
perform tasks
Navigation and content categorization are presented in a way that fits the users’ thought process, creating a compelling user experience that allows users to intuitively find information
and perform tasks.
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Our methodology is built around an Information Architecture approach that optimally seeks to balance the integration of:
Users, Content, and Business Context
© Copyright 2012 Axis Technology, LLC
User Experience - Approach
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Information ArchitectureInteraction Design
Visual DesignInteraction Modeling
Functionality Matrix
Interviews
Requirements
Personas
Scenarios
User Needs Matrix
Mental Model
Taxonomies
Sitemap
Wireframes
Page Flows
Visual Design
Interaction Model
Usability Testing
Functional Specification
DesignDefine Inspect TransferOptimize
(Context, users, content)
© Copyright 2012 Axis Technology, LLC
User Experience - Approach
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Projects typically involve a core set of activities:• Identify business goals• Stakeholder and user Interviews• Data/Content Analysis• Organization and Design• Usability Testing• Conduct user interviews/analysis• Establish requirements
© Copyright 2012 Axis Technology, LLC
User Experience - Expertise
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• Private Wealth division of a large Bank - When it comes to providing financial information to ultra-high net-worth investors and family offices, the number of people consuming the data is significant. These investors have multiple third party advisors, a staff dedicated to the administration of their wealth, position advisors, tax preparers, estate lawyers and more. Each group needs their investor’s data for a different purpose, and each needs it in a different way. Our client partnered with Axis to help define needs of the Family Office segment, and build an online service offering to meet the information demands of all of the parties involved. The Axis User Experience team developed a new approach that put the needs of a complex financial customer in the spotlight and allowed family offices improved efficiencies. By streamlining their existing processes and aiding with the dissemination of information to third party advisors, family office staffers have more time to focus on their strategic goals: growing family wealth and meeting the family members’ financial needs.
• Startup focusing on rights management - Our client had a unique proposition – to give content authors online the ability to build their reputation and make money through reuse of their content. The company needed an application that would give their users the tools they needed to manage content licensing across their sources – from blogs to photo albums, podcasts to Web video – all targeted toward a user community that demands excellence, and thrives on rich Web experiences. The client’s service needed to be sensitive to the changing needs and trends of a diverse and demanding audience. Axis designed an application that embodies the client’s value proposition – a solid core of license management at the center of a dynamic and evolving world of online content reuse and community involvement. With a flexible information architecture and ideas for the future, our client was ready to take user generated content to the next stage in its evolution.
© Copyright 2012 Axis Technology, LLC
User Experience - DriversKey Success Factors
•Target user groups/types and their respective needs•Relationships between users and the business
–How a site facilitates this relationship–Why a user will return to the site
•Tactical and strategic considerations
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Successful User Experience
Alignment of user needs with the
goals of the business
An understanding of who the primary
users are and their goals
Ability to categorize and group
information, data and tasks
Techniques and processes for
navigating and searching through
information
Allow users to intuitively find
information and perform tasks
Business drivers, goals, and objectives
Navigation and content
categorization presented in a way that fits the users’ thought process
© Copyright 2012 Axis Technology, LLC
www.AxisTechnologyLLC.com
70 Federal StreetBoston, MA 02110
(857) 445-0110
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