using creative campaigns to win in seo

Using Creative Campaigns ���

to WIN in SEO

@LisaDMyers #learninbound

Who dat Lisa Myers?

•  CEO of SEO & Content Marketing Agency; Verve Search

•  10+ years in SEO

•  Written several best practise guides and whitepapers on SEO

•  Co-founder StateofSearch.com now StateofDigital.com

•  Founder of SEO-Chicks.com and Womeninsearch.net

•  “Search Personality of the Year” UK Search Awards 2011

(which means I’m very funny don’t you know).

Best SEO Agency – Best Content Marketing – Best Pan European Campaign European Search Awards 2015

2012

Buying Links   Directories Article

Marketing

So Creating Good Quality articles WORKED

FCUK���SEO

by early 2014…

Most SEOs were knee deep trying to resolve penalties

The black hats were now charging for

removing the links that they sold you the

year before

By now everyone was desperately jumping on the content marketing bandwagon…

2011 2012 2013 2014 2015

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X

source: the awesome @DaveTrott

Think like a 50’s Ad Agency and execute like a geek.

Attract rather than sell

Create content that DESERVES links and MARKET that content.

MAKE GOOD SHIT

  Getting the BIG links

Our Mission: Link Equity

RESULTS

Any BIG links?

339 Linking Root Domains

2.4 MillionViews

633,608Views

Social

Total  182,733,  of  which:  Facebook:  63,942  Tweets:  6,851  Google+:  2,191  Stumbles:  104,080  LinkedIn:  2,362  Pinterest:  3,307    

It’s not bragging if it’s true

  Expedia Nordics

Nordic Emigration Campaign

So far:

15+ BIG links across Nordics< 40,000 visitsA bunch of social shares

   How?

Luke:    

Luke: “I can’t believe it”Yoda: “That is why you fail”….you sissy Luke…

IQ?

Upbringing?

Education?

Luck?

What’s the biggest difference between Elon Musk and someone in a dead end job?

100 people theory

How you think

Put your index fingers together!

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

I’m outta here father mockers!!

THANK YOU!Lisa@vervesearch.com

@LisaDMyers@VerveSearch