using google plus in the job search process

Using Google+ In the Job

Search Process

This Presentation is based on the functionality of Google Plus as of July

2011!I will make the necessary

revisions as Google+ grows and matures!

The Job Search Process needs to be

balancedThere is no 1 way a person finds a job

My Job Search Philosophy

1. The Job Search Process is both a Social and Informative one

2. Landing a Job Offer can be very difficult3. Getting the Job Offer can be time

consuming4. Landing a job should be more than

ensuring a paycheck

NETWORKS

SOCIAL GRAPHo Describes the

relationships between individuals online

o Professional and/or personal

o May never meet in person

SOCIAL NETWORKo Relationships in the

real worldo Professional and/or

personalo Usually involves an

initial face-to-face meeting

Home

Photos

Profile

Circles

Google Plus Profile

IntroductionLinksBragging RightsOccupationEmploymentEducation

Google+ Profile -- ContinuedPlaces LivedHome: How can people reach you @homeWork: How can people reach you @workRelationship: Seeing anyone?Looking forGenderOther NamesNickname: Search Visibility

The Job Seeker’s Profile

As a Branding ToolAs a Marketing ToolAs a Digital BillboardAs a Digital Business Card

Your Job Seeking Profile

My Resume

Makes me want to get to know you better and

form a professional and

or personal relationship

The Job Seeker’s ProfileIntroduction

What is the 1st thing I should know about you?

Bragging RightsWhat do I need to know to get to know you better?

LinksWhat would make me stray away from Google +

Google+ Profile -- ContinuedOccupation

If you are not targeting a specific job title, indicate skill set or industry

EmploymentCan include both current and past

EducationHome & Work

Use discretion & privacy when making content information available!

Landing a Job Offer is not necessarily based on who you

know,

But, who knows about you!

Keeping Everything Separate• Currently, the social networking platforms fall

into 2 Networking categories• Open Networks– Like Twitter, unless you have a blocked account

• Closed Networks– Like Facebook & LinkedIn, where you need to

grant permission to join your network• Many social networks fail to discriminate or

disassociate the professional from the personal

Aligning all of your circles

• Your first step is to understand and to evaluate your connections

• Many of you have already done this• Look at your social connections• Then look at your other social network platforms– Facebook– Linkedin– Twitter– …etc

CIRCLES

Allows you to group your connections any way you wishCurrently only personal accounts can be “encircled”1 connection can be included in more than 1 circleGoogle+ User must use their real name

Your Streams & Threads

The Originator of the Thread

The Date of the thread

As much of the tread as will fit

The number of replies to your

thread

HOMEA chronological listing of ContentMuch like the Facebook WallAre able to +1 your circle(s)’s postsMuting a post

Use with caution, prevents you from seeing updates to the post

Links to this postOpens the thread in a separate tab/window

Digital CurationMost employers want to know both the

professional & the personBe cognizant of “digital dirt”Your posts should reflect the value you

bringTIP: Avoid text only postsLinks and mediated content provide

greater value

What can you do for me & my organization?Your content needs to answer thisShare content that is forward thinking:

This is what I can do for you in the futureCoalesce your “outside content”:

Your blog posts, white paper’s, publications and conference or other presentations

Answer the question of “Do I fit in, in the corporate culture sense?”

SPARKSContent RecommendationsBased on the Google Search, Google+ and plus 1’sAny spark can be shared amongst your circle(s) or person(s)Content: Links, photo’s and video’sSparks are private, unless you share the content on your stream

Job Seeker’s Social Layer• Sharing Content can span intimacy to

planetary• It is important to broadcast that you

are seeking a job, rather than asking for 1

• Leverage weaker ties or connections• Engage your circles, rather than

communicate with• Reciprocate whenever possible!

Google+ HangoutsHas similar functionality to SkypeText, Voice and Video, all or any combination of the 3Hangouts are open or by invitationAre currently not recorded or archivedThe current maximum limit is 10 user accounts

Employers & HangoutsMore than just a phone screen, but less than a face-to-face interviewA multimedia approach to a phone screenA pseudo reference/character checkCan be efficient and convenientMuch like a panel phone screen, without the echo and background noise, hopefully

Job Seekers & HangoutsCan assist with professional developmentClasses and seminars are currently conducted and free of chargeInformational InterviewingCan I pick your brain regarding: A job, an industry, and my skill set?

Getting Started1. Open a Google Plus Account2. Design Your Google+ Profile as a Job Seeker3. Migrate your connections to Google +4. DO NO ABANDON YOUR OTHER SOCIAL

NETWORKS1. At least not yet

5. Seek feedback on your Profile6. Post Like a Professional Job Seeker

Who Is Jacob C. Alonzo?• User Experience Professional• Information Architect• Presenter & Strategist on

Using Social Media in the Job Search Process• Looking for his next and best

employment opportunity

Feel Free To Add Me To Your Circle

Gplus.to/jacobalonzo

Thank you