using internet marketing to get investment for your start-up

Internet Marketing to get Investment

Using

iMarketingIreland.com

and write

a better

busines

s plan

Internet Marketing

Market Research

Early Adopters

Growth

Market Research

Is there a market?

Traditional market

research methods take too long and

burns too much cash when

compared to Internet

Marketing.

Here’s where Internet Marketing comes into play.

Actions speak louder than words...

Average Monthly Searches (Global and Irish) for Wind

Turbines for Home use.

Map of Google Searches for

“Venture Capital”

It provides

“Real World” results

Track your customer’s digital footprints.

Climb the Traction Ladder Faster

Speed

Your OnlineSales

Process

List Sign-up

Quote

Spec

Sale

SALES FUNNEL

Advertising € Site Visitors

Conversion 1 Conversion 2

Conversion 3 Sale

Profit Per Sale (Contribution)

Advertising € Site Visitors

Conversion 1 Conversion 2

Conversion 3 Sale

Profit Per Sale (Contribution)

Analytics and A/B Testing.

IMPORTANT!

Google Analytics and Website Optimizer.

TO SALES

Better Hand

Investor Negotiations

Your Valuation

Your current profit for the year is €250,000

The P/E Ratio for your industry is 10.

Your Valuation is 250,000 X 10 = €2.5 million

The VC wants 20%

You give them 20% of the company for €2.5 million X

20% = €500,000

In Closing: Ideal Scenario

Profit Per Sale (Contribution) :

Advertising Spend

8:1

Global Monthly Searches

12,340,000

Your Current Monthly Google Displays (Before Your Budget + Capacity

Runs Out)

26,000

You look for €3 million Series A investment.

500,000 - Capacity

2,500,000 - Ads

Your ad spend

8:1

€20m : €2.5m

End

For web design that sells visit:

iMarketingIreland.com

Slide 3 -Picture: http://www.flickr.com/photos/amagill/3366720659/

Slide 4 -Picture: http://www.flickr.com/photos/nedrichards/18589608/

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