using media to give a voice to older people

Using media to give a voice to older people

www.bristolageingbetter.org.uk

Ruth RichardsonProgramme Manager

Bristol Ageing Better (BAB)

BLF Networking Event, 8 July 2015

Overview

BAB striving to involve older people in all aspects of Communications:

• Development of Comms Strategy

• BAB Radio Show

• Aardman Animation

www.bristolageingbetter.org.uk

Communications Strategy

BAB Comms Group Membership- Chair, Bristol Older People’s Forum- Member of BAB Older People’s Steering

Group

Audience Profile: Older People- Think/Feel/Do- Barriers to engage- Triggers to engage

www.bristolageingbetter.org.uk

You do not need to

be lonely

You are useful a

nd not a burden

BAB can help yo

u

BAB Community Radio Show

‘The Babbers Show’ live every Monday at 1pm

Run by older people, for older people

Training provided for

9 older volunteers

ITV News feature

Sponsorshipwww.bristolageingbetter.org.uk

Aardman Animation

Brief

Awareness raising

5 Ways to Wellbeing

Call to action

Researchers

30 older people interviewed -> 6 characters

Distribution

Local / National / You!

www.bristolageingbetter.org.uk

Obstacles & Challenges

Challenging and changing perceptions

Involving diverse groups of older people

Talking about loneliness

www.bristolageingbetter.org.uk

Aardman Animation

SPHERE project:

www.bristolageingbetter.org.uk