using open source solutions in sports business operations

Utilizing Open Source Solutions in Sports Business Operations

• Lesley Torrell, Senior Director, Digital and Database Marketingltorrell@grizzlies.com

Matt Wills, Database Marketing and CRM Analystmwills@grizzlies.com

O P E ND A T AS C I E N C EC O N F E R E N C E_

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Utilizing R in Sports Business Operations

5/30/2015Open Data Science Conference, Boston, MA

Lesley Torrell, Senior Director, Digital and Database Marketingltorrell@grizzlies.com

Matt Wills, Database Marketing and CRM Analystmwills@grizzlies.com

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The Grizzlies go beyond Basketball Operations.

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We want to capture the 360 degree view of our local, regional and global fans.

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Base R and CRAN packages are leveraged to work with disparate data sources.

Base R Packages

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Push and leverage data via R to enhance outputs in other enterprise tools.

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R integration with Tableau allows for users to interact with models visualized in dashboards.

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SAMPLE DATA

Example: Arena demographics dashboarding in Tableau utilizing data preparation in R.

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Enhancing social media performance reporting with R text mining packages.

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Enhancing social media performance reporting with R text mining packages.

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Text/sentiment analytics are ramping up in conjunction with social KPI reporting.

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The NBA.com network is one of first and largest implementations of sports properties on the Drupal platform.

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Next Steps

• Evaluating opportunities in the Cloud, Business Intelligence, Mobile and Social Media Analytics.

• Management and analysis of bigger data• Open source data warehousing as an option• Leverage RMySQL package for additional data capture• More applications to enhance our investment in

Microsoft Dynamics CRM

Questions?

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