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Using Social Media Effectively
Heather Yeo, MD, MHS
Assistant Professor of Surgery and Healthcare Policy and Research
@heatheryeomd
Disclosures
• I have no relevant financial disclosures.
90% of US adults use the
internet daily
90% of US adults use the
internet daily
72% use for health info
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
87% of physicians (26-55yo)
use social media
8
What is social media?
9
What is social media?
SHARE
INFORMATION
10
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
11
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
12
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
13
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
14
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
15
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
16
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
LEARN!
Pew Data on Social Media
• 68% use Facebook
• 25% use LinkedIn
• 28% use Instagram
• 21% use Twitter
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75% of users use the sites daily
10/27/2017 18
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Your message must be consistent
and support your message
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Would you be ok if you grandmother saw it? Would you be ok if your boss saw it? Would you be ok if your patient saw it?
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Venn Diagram of Internet and Privacy
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INTERNET PRIVACY
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2 Billion active monthly users
Both organizational/personal accounts
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10/27/2017 30
• My linkedin profile
10/27/2017 31
10/27/2017 32
10/27/2017 33
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Twitter as an example
• Profile Creation
• Posting
• Sharing
10/27/2017 35
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Picture of you,
not your dog, kid
or favorite food
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Be thoughtful of
images you post,
they stay around
a long time
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Ok, lets tweet!
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An @ tags
someone to
your tweet and
increases
visibility
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An # links to all other
# with the same
words following and
increases visibility
46
Insert a photo – more
likely to get an
impression
Two days ago…
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10/27/2017 49
Social Media provides an opportunity for
global networking, idea sharing, and learning.
10/27/2017 50
THANK YOU
10/27/2017 51
Thank You
• Lindsey Gade
• Matt Symer
• Jon Abelson
• Victoria Jimenez
10/27/2017 52
10/27/2017 53
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