using social media to effectively market your wake forest event
Post on 10-May-2015
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Using Social Media to Effectively Market your
Wake Forest Event
Gretchen Edwards (’10), Alumni Office Stephanie Skordas, WF News Center
Warm-up
• What’s your favorite ice cream? • Vanilla
• Chocolate
• Strawberry
Let’s get to know each other
• Who’s already using social media for work?
• What social media channels do you use?
• Are you considering starting your own channel? • Have you thought about the reason “why”?
Today we’ll learn how to…
• Identify & reach your event’s target audience
• Utilize existing Wake Forest social media channels and communities
• Track results
• and…what is a # ?
• and…how do I say something in 140 characters or less?
Social Media Dos & Don’ts
Do • Represent yourself and
your department well • Consider your social
channels as important as phone, email
• Create a content strategy and calendar
• Remember customer service best practices
• Be honest and transparent
• Show your personality • Develop your voice
Social Media Dos & Don’ts
Do
Social Media Dos & Don’ts
Don’t • Mindlessly connect your
accounts to each other • Ignore negative
comments • Use others’ content
without attribution • Be afraid to take a
chance
Social Media Dos & Don’ts
Don’t
Reach your target audience
• Identify your audience • Students?
• Faculty/staff/parents?
• Piedmont?
• What is your goal? • Attendance?
• Awareness?
• Which social media channel is right for you?
Use existing channels
• How long will your event last?
• Not every event, entity, subject matter needs its own social channel
• Take advantage of strong communities • Let others know about your event, ask them to talk
about it
• Create a #hashtag
• Create content for others to share
Use existing channels
Pre-write content
• Compose messages that can be shared by multiple accounts • #WordsAwake examples:
“Desperate Housewives” or “Law & Order” fan? WFU alum and screenwriter Paul Bullock will be at #WordsAwake Register now http://tinyurl.com/7wdtxv2 [tweeted by wfumagazine 03.20.12]
Pre-write content
• Pre-writing content allows you to: • Create higher quality material than if you wait until the last
minute #obviously
• Disseminate content to other social media managers
• Amplify your message
Pre-write content
• Consider new ways to present your message: • Don’t say when and
where, post a picture of the event sign
Create shareable content
• Tweets • Why are 120 characters better than 140?
• Facebook • Photo + link
• Short videos
• Storify • Use this to create an easily shared story with social
media or web elements
Track results
• Set aside a reasonable, regular amount of time to figure out if what you are doing, is working
• Decide how to measure your goals – correlate efforts spent on social initiatives to tangible results • Increased event attendance
• Increased campus awareness about an office
• Higher level of customer service
Track results
• What to count? • Friend/follower numbers • Link clickthroughs (use bit.ly, tinyurl)
• How to view engagement • Use analytics to measure sharing • Be sure to make your channel a two-way conversation, not
just a broadcast
• How to prove it works to your supervisor • Take screenshots of valuable interactions • Share the good and the bad – this makes the good that much
more credible
Track results
• Share the good
• And the bad
Track results
Review
• Target • Tweet • Track
Thanks for coming!
Gretchen Edwards
edwardee@wfu.edu
x4607
@gretchEdwards
@WakeForest1834
Stephanie Skordas
skordas@wfu.edu
x3826
@stephskordas
@WFNewsCenter
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