using social media to expand your network
Post on 15-Dec-2014
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Using Social Media to Expand Your Network
Presented by Cheryl Bella
Three Square Social MediaThree Square Social Media
• Keys to successKeys to success• Post oftenPost often
• Post different kinds of contentPost different kinds of content• Post lots of photosPost lots of photos
• Engage current supportersEngage current supporters• Offline – volunteer groups, printed Offline – volunteer groups, printed materials, etc.materials, etc.• Online – all electronic communicationOnline – all electronic communication
Three Square Social MediaThree Square Social Media
• BenefitsBenefits• Active Fan baseActive Fan base• Quick, inexpensive communication to Quick, inexpensive communication to keep supporters up-to-date on Three keep supporters up-to-date on Three Square activitiesSquare activities• Ability to mobilize supportersAbility to mobilize supporters• Additional ROI for corporate sponsorsAdditional ROI for corporate sponsors
Social Media –Social Media –The Virtual Front YardThe Virtual Front Yard
• Formal, professional • Public platform
• Weak personal tie
• Only communicate with online
Offline Front YardOffline Front Yard
► Come to Chamber meetings Come to Chamber meetings occasionallyoccasionally
► Member of other professional groupsMember of other professional groups► Make an effort to meet peopleMake an effort to meet people► Collect business cards; add to Collect business cards; add to
databasedatabase
The BackyardThe BackyardWhere public conversations become more Where public conversations become more
privateprivate
► Facebook – Facebook – InboxInbox
► Twitter – Direct Twitter – Direct MessageMessage
► LinkedIn – Reply LinkedIn – Reply PrivatelyPrivately
The BackyardThe BackyardWhere public conversations become more Where public conversations become more
privateprivate
► Become active in your Chamber or Become active in your Chamber or professional groupprofessional group Join boards, councils, committeesJoin boards, councils, committees
► Host networking eventsHost networking events► Connecting people to each otherConnecting people to each other
““Getting invited into the Getting invited into the backyard backyard
is kind of a big deal, and that is kind of a big deal, and that should also be a goal if you should also be a goal if you
want to deepen engagement want to deepen engagement with some of your ties.”with some of your ties.”
Debra Askanase Debra Askanase
Communityorganizer20.comCommunityorganizer20.com
The KitchenThe KitchenDirect communication outside of social Direct communication outside of social
mediamedia
• Direct emails
• Telephone
conversations
• In person
meetings
Strength Progression of Strength Progression of Social Media tiesSocial Media ties
Connected on one social media platform
Begin private conversations on social media
May connect on other platforms to strengthen the relationship
Conversations expand; move from social media to email
Explore collaboration and opportunities
Stronger interpersonal connectivity, business & friendships develop
Communication moves to phone, in person
Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie
http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/
Your Virtual NeighborhoodYour Virtual Neighborhood
Front Yard Backyard Kitchen
Staying in Touch
Getting to Know Your Neighbors
Online Networking is Still Online Networking is Still NetworkingNetworking
► It’s all about relationships – social media It’s all about relationships – social media
builds relationshipsbuilds relationships► You need to be “present” and in front of You need to be “present” and in front of
your networkyour network► You need to invest timeYou need to invest time► Quality of contacts more important thanQuality of contacts more important than
quantityquantity
Social Media - Social Media -
► Saves you timeSaves you time► Keep your network up-to-date on you Keep your network up-to-date on you
and and
you up-to-date on themyou up-to-date on them► Makes it easier to stay connectedMakes it easier to stay connected► Can give reasons/excuses to get in Can give reasons/excuses to get in
touchtouch
Real Benefit of Social MediaReal Benefit of Social Media
Provides a new way to engage Provides a new way to engage and communicate with your and communicate with your
networknetwork
DISCUSSIONDISCUSSION
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