using social media to transform communities

Using Social Media to Transform Communities

NASPA Western Regional Conference

Wednesday 7:45 am - 8:45 am Platinum 7

#NASPAwrc

@josieahlquist @gracebagunu @JoeSabado

The Transformative Power

of :

Isla Vista Tragedy & Gaucho Community

UCSB Division of Student Affairs Program (CommCollab)

May 23, 2014 – Isla Vista Tragedy

A week of healing … coming together

May 25th - Candlelight Vigil

Memorial at UCSB Harder Stadium

May 28th - Paddle Out Memorial

May 30th - Alumni Gaucho Pride

Support from other schools

Support from the White House

UCSB Responds

UCSB Responds

Three Levels of Social Media Community

• Campus Community (Local)

• Community of Practice (Global)

• Personal Learning Networks (Individual)

Students create their own communities, and as institution, the challenge/opportunity is how do we:

Campus Community (Local)

• gain insight of students issues & thoughts,

• participate in the conversations,

• offer our help when needed,

• shape the conversations…

and meet where the students are.

• promote division’s mission / consistent message

• promote use of social media for communication with our

students and other customers

• provide tools (Emma, Adobe Creative Suite, Google Analytics,

Facebook app (Uversity),…)

• train staff with writing, presentation skills, production of video,

graphics, and social media use

• oversee student media internship (Student Affairs Media

Internship Program – SAMI)

GOAL: Serving, working with, and communicating with

our students and other customers where they are.

UCSB Student Affairs Communication Collaborative (CommCollab)

CommCollab Monthly Trainings

Emma mass emailing software service - Analytics

Facebook App - Uversity

E-mail and Social Media Analytics

Facebook App – Uversity (Admin functions)

Facebook App – Keyword alerts

SAMIs: Student Affairs Media Interns

Video interns:Brendan ByrneAja MarshallAhjaleah PriceStefan LeJoe ArciniegaMark EstefanosCarter Hiyama

Photography

interns:

Lindsay Tackett

Stefan Le

SAMI - videos

https://www.youtube.com/watch?v=e45qR9t3WLE

Student Affairs / Students Partnership

https://www.youtube.com/watch?v=VHrpq2oTju8

The “I Heart UCSB”

campaign is a student-

led initiative,

established in 2013,

with the goal of

improving UCSB’s

internal image and

celebrating Gaucho

traditions with unity

and renewed pride.

During the summer of

2014, student leaders

expanded the campaign

to include the “I Heart

UCSB” pledge, written

by students, for

students. The pledge

was introduced earlier

this fall by AS President

Ali Guthy at New

Student Convocation.

Community of Practice

Why?• to build a sense of community

• to share knowledge

• to provide an opportunity for engagement

How?• using various social media platforms

• posting content

• engaging in dialogue

What?• to transform the community (specifically the NASPA community) through

knowledge, engagement, and dialogue.

Personal Learning Communities

#sachat

#satech

#edtech

#digitaled

#edusocmedia

#Casesmc

#emchat

#fachat

#salead

#SLchat

#WLsalt

#sagrad

#sadoc

#sapro

#safit

#sareads

Student Activities Professionals

NASPA Technology Knowledge

Community

Student Affairs Professionals

Student Affairs Runners

Student Affairs Faculty

ASHE

ACUI

ACPA

Inside Higher Ed

NASPA

NACA

Higher Ed Live

Student Affairs Live

Higher Education

Student Affairs Chat

Edtech

Social Media – Higher Ed

SAlead

Technology in Student Affairs

Student Affairs Collective

The Student Affairs Feature

Student Affairs Women Talk

Tech

Student Affairs Fitness

Student Leader Collective

Poll Everywhere Questions

1. Why does social media transform communities at this level?

2. How might the use of social media be taken up differently at this

level?

3. What additional questions come up for you about social media

use at this level?

Social Media Transforming Communities

• Campus Community (Local)

• Community of Practice (Global)

• Personal Learning Networks (Individual)

Pollev.com/naspa6some

From any browser

776998 <your response>

From a text message

1. Why does social media transform communities at this level?

37607

Pollev.com/naspa6some

From any browser

776996 <your response>

From a text message

2. How might the use of social media be taken up differently at this level?

37607

Pollev.com/naspa6some

From any browser

776997 <your response>

From a text message

3. What additional questions come up for you about social media use at this level?

37607

Call to Action!

Questions Josie Ahlquist @josieahlquist

www.josieahlquist.com

Grace Bagunu@gracebagunu

Joe Sabado@joesabado

www.joesabado.com