using the economic census to support entrepreneurs and small business owners
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Using the Economic Census to Support Entrepreneurs and
Small Business OwnersNCLA 59th Biennial Conference
October 6, 2011Mary G. Scanlon
Public Library Contributions to Local Economic DevelopmentJanuary 01, 2007
Carlos A. Manjarrez, Jessica Cigna, Beata Bajaj
Making Cities Stronger
Strategies
Mary G. Scanlon
Urban Institute’s Findings
Mary G. Scanlon
How to provide?
Shrinking budgets
Free, reliable sources?
Mary G. Scanlon
To the Rescue
The Economic Census!
Mary G. Scanlon
Outline
Definition & descriptionBenefits and limitationsHow to find data
Where is it?How is it organizedWhat’s included?Other data available through the CensusCase study (apply what we’ve learned)Other free sourcesQ&A
Mary G. Scanlon
Characteristics
Source: Bureau of the Census
Timing: Every 5 years, in years ending in ‘2’ and ‘7’
Scope: Strives to be comprehensive
Required
Self-reported
Mary G. Scanlon
Benefits & Limitations
Benefits:FreeReliableComparableData available at varying levels of granularity
From national to zip codeCurrent – kinda, sorta
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Benefits & Limitations
Limitations:Data dribbles outDomestic businessesCompanies with employeesPrivacy protection
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Data Release Schedule
Where to Find the Data
U. S. Census Bureau www.census.gov
Economic Censushttp://www.census.gov/econ/census07/
OR Through American Factfinder athttp://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
Mary G. Scanlon
How is the Data Organized
North American Industrial Classification System
NAICS
Introduced in 1997
Replaced SIC codes (Standard Industrial Classification)
Mary G. Scanlon
NAICSNorth American Industrial Classification
System
Classification system for industry groups
Numerical
Hierarchical: the longer the number, the more
detailed the category
Mary G. Scanlon
NAICS
3118 Bakeries and Tortilla Manufacturing 31181 Bread and Bakery Product Manufacturing 311811 Retail Bakeries 311812 Commercial Bakeries 311813 Frozen Cakes, Pies, and Other Pastries Mfg 31182 Cookie, Cracker, and Pasta Manufacturing 311821 Cookie and Cracker Manufacturing
Mary G. Scanlon
NAICS Sectors(Sample)
2331 - 334244 - 4548 – 4951527172
ConstructionManufacturingWholesale tradeRetail tradeTransportation & warehousingInformationFinance and InsuranceArts, Entertainment and RecreationAccommodation and Food Service
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Terms
Companies vs. Establishments
Value of Shipments, Receipts, Contracts
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Case Study
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Business Plan
Documents the strategy and tactics for the business
Required by investors and bankers
Forecasts growth and profitability (among other
finances)
Industry data provides support for company forecasts
Mary G. Scanlon
From Data to Information
Industry size and growth rate
Number of employees
Payroll & benefits
Operating expenses: utilities, telephone, others
Capital investment
Mary G. Scanlon
Step 1
Find the NAICS code
Mary G. Scanlon
Mary G. Scanlon
Step 1
Step 1
Find the NAICS code
311811 Retail Bakeries
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Step 2
Find the data
Mary G. Scanlon
Find the Data
Mary G. Scanlon
Find the Data
Mary G. Scanlon
Find the Data
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Find Data
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Partial Data DownloadSector 31: Manufacturing: Industry Series: Detailed Statistics by Industry for the United States: 2007
Data based on the 2007 Economic Census. For information on confidentiality protection, sampling error, nonsampling error, and definitions, see Survey Methodology [pdf]. Data in this file represent those available when this file was created; data may not be available for all NAICS industries or geographies. Data in this table may be subject to employment-
and/or sales-size minimums that vary by industry.
2007 NAICS code
Meaning of 2007 NAICS code Companies
Number of establishments
Establishments with 1 to 19 employees
Establishments with 20 to 99 employees
Establishments with 100 employees or more
Number of employees
Annual payroll ($1,000)
Total fringe benefits ($1,000)
Employer's cost for health insurance ($1,000)
Employer's cost for defined benefit pension plans ($1,000)
311811 Retail bakeries (r)6,056 (r)6,249 (r)5,503 718 (r)28 (r)56,801 967,728 270,018 80,848 21,710
Employer's cost for defined contribution plans ($1,000)
Employer's cost for other fringe benefits ($1,000)
Production workers avg per year
Production workers - 1st qtr
Production workers - 2nd qtr
Production workers - 3rd qtr
Production workers - 4th qtr
Production workers hours (1,000)
Production workers, nonleased employees wages ($1,000)
Total cost of materials ($1,000)
Materials, parts, containers, packaging, etc. used ($1,000)
Cost of resales ($1,000)
8,428 159,032 (r)31,857 (r)32,066 (r)31,593 (r)31,765 (r)32,004 46,212 585,289 1,054,069 804,300 167,398
Cost of purchased fuels ($1,000)
Purchased electricity ($1,000)
Contract work ($1,000)
Quantity of electricity purchased (1,000 kWh)
Quantity of generated electricity (1,000 kWh)
Quant of electricity sold or transferred (1,000 kWh)
Total value of shipments ($1,000)
Primary products value of shipments ($1,000)
Secondary products value of shipments ($1,000)
Total misc receipts ($1,000)
Value of resales ($1,000)
Contract receipts ($1,000)
16,448 41,983 23,940 678,533 0 0 3,378,034 2,992,045 33,768 352,221 348,762 819
Other miscellaneous receipts ($1,000)
Primary products specialization ratio (%)
Value of primary products shipments made in all industries ($1,000)
Value of primary products shipments made in other industries ($1,000)
Coverage ratio (%)
Value added ($1,000)
Total BOY inventories ($1,000)
Finished goods inventories, BOY ($1,000)
Work-in-process inventories, BOY ($1,000)
Materials and supplies inventories, BOY ($1,000)
Total EOY inventories ($1,000)
Finished goods inventories, EOY ($1,000)
2,640 99 3,014,936 22,891 99 2,329,386 130,502 41,573 8,742 80,187 140,858 45,033
Mary G. Scanlon
From Data to Information
What’s here:
Industry size
Industry growth rate
Number of employees
Payroll & benefits
Operating expenses: materials, fuel, electricity
Capital investment
Mary G. Scanlon
From Data to Information
Industry size and growth rate
Number of establishments
Total value of shipments ($1,000)
2002 7,458 2,803,869
2007
6,249 3,378,034
% Chg -17% 20%
Mary G. Scanlon
From Data to Information
Number of employees
Number of establishments
Establishments with 1 to 19 employees
Establishments with 20 to 99
employees
Establishments with 100
employees or more
6,249 5,503 718 28
88% 11% 0.4%
Mary G. Scanlon
From Data to Information
Payroll & benefits
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Number of employees
Annual payroll ($1,000)
Total fringe benefits ($1,000)
Employer's cost for health insurance ($1,000)
Employer's cost for defined benefit pension plans ($1,000)
Employer's cost for defined contribution plans ($1,000)
Employer's cost for other fringe benefits ($1,000)
56,801 967,728 270,018 80,848 21,710 8,428 159,032
From Data to Information
Operating expenses: materials, fuel, electricity
Mary G. Scanlon
Materials, parts, containers, packaging, etc. used ($1,000)
Cost of purchased fuels ($1,000)
Purchased electricity ($1,000)
Quantity of electricity purchased (1,000 kWh)
804,300 16,448 41,983 678,533
From Data to Information
Capital investment
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Total capital expenditures (new and used) ($1,000)
Capital exp: buildings & other structures (new and used) ($1,000)
Capital exp: machinery and equipment (new and used) ($1,000)
Capital expenditures: autos, trucks, etc. for highway use ($1,000)
Capital expenditures: computer and data processing equipment ($1,000)
95,596 14,953 80,643 5,081 3,525
Summary of Information
Industry size
Industry growth rate
Number of employees
Payroll & benefits
Operating expenses
Capital investment
Mary G. Scanlon
What Else?
Financial data
Economic Census
Market information
County Business Patterns
Consumer Expenditure Tables
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American FactFinder
New interface at the Bureau of the Census
American FactFinder 2
Economic Census
County Business Patterns
Population
Housing
Many, many other data sources
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American FactFinder 2
Mary G. Scanlon
American FactFinder 2
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American FactFinder 2
Mary G. Scanlon
American FactFinder 2
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Local Competition
Retail bakeries in Winston Salem
6 Employer establishments at 311811
12 Non-employer establishments at 3118
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Consumer Expenditures
Bureau of Labor Statistics
www.bls.gov
http://www.bls.gov/cex/csxstnd.htm
Data is available from 1984 – 2010
In Excel from 2005, only
Expenditures segmented along a wide array of demographic
parameters
Mary G. Scanlon
2010 Expenditure TablesAge of reference person — (TXT) (PDF) (XLS)
Composition of consumer unit — (TXT) (PDF) (XLS)
Education of reference person — (TXT) (PDF) (XLS)
Higher income before taxes — (TXT) (PDF) (XLS)
Hispanic or Latino origin of reference person — (TXT) (PDF) (XLS)
Housing tenure and type of area — (TXT) (PDF) (XLS)
Income before taxes — (TXT) (PDF) (XLS)
Number of earners in consumer unit — (TXT) (PDF) (XLS)
Occupation of reference person — (TXT) (PDF) (XLS)
Population size of area of residence — (TXT) (PDF) (XLS)
Quintiles of income before taxes — (TXT) (PDF) (XLS)
Race of reference person — (TXT) (PDF) (XLS)
Region of residence — (TXT) (PDF) (XLS)
Size of consumer unit — (TXT) (PDF) (XLS)
Selected age of reference person — ( TXT) (PDF) (XLS)
Mary G. Scanlon
Consumer Expenditures
Item
Husband and wife consumer units
One parent, at least one child under
18
Single person and
other consumer
unitsTotal
Husband and wife
only
Husband and wife with children
Other husband and wife
consumer units
Total Oldest child under 6
Oldest child 6 to 17
Oldest child 18 or older
Number of consumer units (in thousands) 59,739 25,723 28,172 5,185 14,242 8,745 5,844 7,141 54,227
Income before taxes $85,296 $76,543 $93,627 $87,439 $94,807 $95,374 $83,666 $34,652 $41,012
Income after taxes $82,670 $73,835 $91,024 $85,151 $92,147 $92,678 $81,288 $35,214 $39,880
Age of reference person 50.0 58.0 42.8 32.2 40.9 52.0 49.4 37.5 50.4
Food $7,816 $6,494 $8,876 $7,056 $9,386 $9,054 $8,759 $5,227 $4,352
Food at home $4,670 $3,813 $5,314 $4,311 $5,476 $5,587 $5,514 $3,287 $2,493
Bakery products $434 $352 $501 $356 $533 $527 $491 $303 $232
Food away from home $3,147 $2,681 $3,562 $2,745 $3,910 $3,467 $3,245 $1,939 $1,859
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Consumer Expenditures
On average, families with children ages 6 and older spend $530
annually on bakery products that are consumed at home.
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Conclusion
Government agencies continue to provide free sources of
reliable data that supports entrepreneurs and small business
owners.
Mary G. Scanlon
Conclusion
Contact me:
Mary G. Scanlon
scanlomg@wfu.edu
336.758.4303
Mary G. Scanlon
Professional Resource
Business Librarians in North Carolina (BLINC)
Next meeting:
Thursday Feb 9th
May Memorial Library / Alamance Public Library
Mary G. Scanlon
BLINC at NCLA
Wednesday
1:30 – 2:45 pmLessons Learned: Getting the Most Out of LibGuides
Mary G. Scanlon
BLINC at NCLA
Thursday
9:00 – 10:00 am "Do we really need to pay for this anymore?" The best free v. fee sources for statistics and country research
11:00 -12:00 pm Embedded Librarians in North Carolina: A Panel Discussion
Mary G. Scanlon
BLINC at NCLA
Thursday 4:15-5:30 pm
Taking the Next Step: Using Spreadsheets to Process Library Statistics & Database Results
A Mission to Serve: What Libraries are Doing to Support Local Economic Development
The Smart Investing Case Study: From Grant Proposal Through Implementation
Mary G. Scanlon
BLINC at NCLA
Friday 8:30 – 9:30 am
Philanthropy and Grant-seeking: Helping Your Community and Your Library in Today's Economy
Mary G. Scanlon
Questions?
Are you using these resources?
Which other sources are you using?
Mary G. Scanlon
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