using video marketing for online profits
Post on 08-Jul-2015
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Want More Customers to Find You?
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Search Engine Marketers are all Focused on ONE Thing…
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Getting as Much Traffic to Their Site(s) as Possible!
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Any Business Message Can be Delivered Better in Video
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Why Video Marketing?Potential to go Viral
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Costs are Relatively Low When Compared to Other Marketing Tools
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A Significantly Huge Number of People Like Video and are More Likely to Opt-in
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Leverage Your Reach With Video
You May Have Noticed That Marketing Has Changed1950 - 2000 2000 - 2050
Internet Marketing
What to Put in a Video
Business Profiles
How-To’s
Product Demos
Book Trailers
Video Ads
Video Blogs
FAQs
Anything…
Where to Publish?
Video Content Trade-Offs
Interviews
Webinars
Demos
Music videos
Spoof /
comedy
Drama
InformEntertain
Video Content Tips Short is sweet
Inform in your first 10 seconds
Live videos require no editing
PowerPoint Driven Content/Animations
No Scripts Needed
Short is Sweet
Make Your Point In The First 10 Seconds
Attention Declines Rapidly
• Shorter almost
always better
• Command
attention at start
• Fast pace keeps
attention
Data from EyeView Digital (www.EyeViewDigital.com)
Live Video Requires No Editing
Camera Shy? Use PowerPoint
DIY
Outsource
Camera
Cheap is fine (under $500)
External microphone jack
HD is not required for web
Widescreen (16:9) is a good idea
Other Gear Lighting helps a lot
Target, Walmart, or Craigslist Inexpensive mics are ok
Gorilla Tripod
Screen recording
Camtasia ($) or Jing (open source)
Editing
Free software is fine
Mac iMovie or Windows Movie Maker
Time consuming
Allow time for the right videos
What To Avoid
Backlight or window backgrounds
Expensive camera
Tile floors or empty rooms (echo!)
Expensive editing software
Technical Video Formats
.WMV
Windows format for the web
.MOV
Apple format for iTunes and the web
.M4V
Apple format for iTunes, iPods and iPhones
Flash
Most compatible - use for all web posting!
Publish Everywhere Easily
Don’t Forget…Your OWN Websites/Blogs
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Brought to you by Julie Weishaar
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