using video to market your business online by devin sizemore

Using Video to Market Your

Business OnlineBy Devin Sizemore

www.MarkUBiz.com

www.MarkUBiz.com

56%• The percent of businesses that have a website.

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55%• The percent of businesses that update their site

less than once a month.

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9%• The percent of business owners who are satisfied

with their online marketing efforts.

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www.MarkUBiz.com

27%• The percentage of businesses that have a search

engine optimization (online marketing) plan.

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2.6 Billion• The number of local searches every month.

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83%• Of people search online before making a local

business decision.

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98%• Of people chose a business that is on the first

page in search results.

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Creation Versus Marketing

• I….o Created a Websiteo Setup a Facebook Fan Pageo Claimed my Google, Yahoo and Bing listingso Setup a YouTube Channel and added videos to

the channelo Setup a Twitter Pageo Created and Setup….

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Now You Must Market!

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PPC or Pay Per Click Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. (from Wikipedia)

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Cannot Set It And Forget It!

• With PPC, businesses often set it and forget it.• This is bad because:

o Google is always changingo You need to add and delete keywords in your campaign to bring your

cost per click downo You need to make sure you do not have mobile setup if you do not have

a mobile campaign in placeo This is a monthly cost

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www.MarkUBiz.com

• Organic or Natural search results.Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. (from Wikipedia)

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Is Your Website Optimized?

• Minimum of 350 words per page. (including the home page)

• Meta titles and descriptions filled out

• Photos have captions and alt tags

• Your phone number and address are clearly listed

• You have a blog • You have testimonials

and links to testimonial sites

• You have pages with optimized permalinks

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An Optimized Site Is Not Enough

• Are you actively updating your website (Blog)• Are you building quality backlinks from relevant

and high page rank sites?• Are you creating articles and press releases and

submitting them to create backlinks and authority for your website?

• And much more…

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• A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.[1]

• A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness. (from Wikipedia)

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One Is Okay, But There Are Hundreds

• Google is not looking for you to do one thing well, they want to see that your business is relevant in multiple places

• Every new citation that is out there for your business adds backlinks and authority to your website

• You never know where a potential customer will find you or where an existing customer will want to talk about you.

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www.MarkUBiz.com

• Google is now displaying YouTube videos in the search results

• Good News – Your competitors are not marketing their videos

• Bad News – You cannot simply create videos. You must optimize and market them

• Better News – There are some simple steps that will help your videos stand a better chance of ranking (showing up in searches)

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Video Marketin

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Video Creation

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What Is Needed To Create Videos

• Smart Phone – If you have a smart phone you are good to go!

• Flip Camera – These are perfect for shooting headshot videos.

• Nothing!!!! – You can make a quality video without have moving video. You can use slides, pictures and voiceover.

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Nice video camera with a built on microphone or with an attachable microphone and a tripod. Cost: $1,500 - $10,000

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Steady Hands, Books, or Get A

Tripod

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www.MarkUBiz.com

Video Creation Notes• No longer than 2 minutes unless it is a video

someone signed up to watch• Make sure you talk slowly and clearly if you

record a Talking Head or Voice-Over Video• Make sure to give slides enough time to be

read if using text or slideshow style videos• Always use your business name, one relevant

keyword and the location you do business in. (Joe Bob’s Plumbing, Commercial Plumbing, Reno Nevada)

• Start with your Logo and end with a call to action!

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www.MarkUBiz.com

Types of Videos• “About Us” Video – Good for use on Google + Local

and home page or about us page of the website• 4 “Services” Videos – Good for use on Google +

Local and Services pages• “Demonstration” Videos – Good for showing

benefits of your product or service.• “Testimonial” Videos – Good for use on the

testimonial page of your website• “FAQ” Videos – Good all purpose videos. Can add to

blog posts and the FAQ page/section on your website.• “SAQ” & “KAQ” Videos- Good all purpose videos.

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www.MarkUBiz.com

Ways To Make VideosTalking Head Video

• Place – Office, Lobby, Where You Would Meet Clients

• Great for About, Services, FAQ, SAQ, KAQ videos

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www.MarkUBiz.com

Ways To Make VideosSlideshow Video With Voice-Over

Use a combination of PowerPoint Slides and images to create the video. You can then talk to the viewer by explaining what is being talked about on the slides.Great for – All video types

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Ways To Make Videos

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Slideshow Video With Music

Use a combination of PowerPoint Slides and images to create the video. You can then use fitting music to add sound to the video.Great for – All video types

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Ways To Make Videos

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In The Moment Testimonial Video

If someone gives positive feedback, ask them if they would be willing to do a video testimonial. Then use your phone to record them talking about their experience and the main benefit to them.Great for – All video types

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Ways To Make VideosScreen Capture Videos

Great for review reports, explaining forms or any other computer based instruction/review.

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www.MarkUBiz.com

Other Tips To Remember

• Videos should always have an educational and informative purpose rather than a sales purpose. (Great way to give value)

• Always have a call to action!!!!o Example – Call, Click or Stop By Today with your phone number,

website address and business location.

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Resources• Animoto - http://animoto.com/ (slideshow videos

to music)• Snagit - http://www.techsmith.com/snagit.html

(one of the best programs for capturing your screen)

• Other Video Editors:o Windows Live - Movie Makero Adobe Premiere Elementso iMovieo Web Movie Makero Etc… Just make sure you have a movie file when completed. You

will need to be able to upload the move to YouTube when completed.

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Video Distribution

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Where To Post Your Video

• Always post your video on your Business YouTube Channel first! (If you have a personal YouTube channel make sure to create one for your business! Make sure to use your primary keyword in your channel name)

• You do not want search engines to be confused about what you do. Having a business video about electricity mixed in with videos about your wedding and kid’s birthday does not create authority.

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www.MarkUBiz.com

Why YouTube?• Over 800 million unique users visit YouTube

each month• Over 4 billion hours of video are watched each

month on YouTube• Traffic from mobile devices tripled in 2011• 500 years of YouTube video are watched every

day on Facebook• 700 YouTube videos are shared on Twitter each

minute• 2nd Largest Search Engine• Google Displays YouTube Videos In Ranking!

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Posting On YouTube• Video File Title: Should have your keyword or

keyword phrase• Title: You should have your keyword phrase two

times – Ex: Reno CPA: How A Reno CPA Can Help You Save | Phone Number

• Description:Keyword phrase|http://www.YourURL.com |Your Phone NumberTranscription of the videoBusiness citation (name, address, phone number)Full YouTube link for the videoPrimary keyword

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Posting on YouTube Cont.

• Choose the most relevant category for your video

• Make sure to fill in relevant keywords and tags (you can steal them from high ranking videos)

• Have a unique tag for tracking purposes Ex: QGhdksn823wr5

----------------------------------------------• Add close captioning to the video using your

complete description• Add annotations to your video using between 2-

4 keywords and keyword phrases

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Reno CPA: A Reno CPA Explains Payroll Taxes (123) 456-7890

Reno CPA | http://www.YourRenoCPA.com | (123) 456-7890Hi I am Joe Bob with Reno CPA located in Reno Nevada. I am often asked about payroll taxes….Reno CPA1234 CPA LaneReno, NV 89521(123) 456-7890http://www.YouTube.com/thisvideolinkReno CPATags: Reno CPA, Payroll taxes Reno, certified public accountant in Reno, taxes, Business Name, CPA Name, Q5Y8xn9#2saf

Example

Video Marketing

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Now Post On Other Sites

• It is important that your video is distributed to other video sharing websites. Also, it is extremely important that you include the full description with the YouTube link in it.

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Share Your Video & Get Views

• It is important that your video gets 10 live views within 24 hours.

• Embed your YouTube video on your website. (Blog, or the page that the video fits)

• Share the video on Facebook (make sure to include the whole video link in your post)

• Share the video on Twitter• If you have a LinkedIn company page, share

the video on your page

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Bookmark Your Videos• This is called Bookmarking or Favoriting. You

need to get as many people as possible to bookmark/favorite your videos.

• Bookmarking should be across all video sharing sites.

• You can ask friends and other business owners to do this and you can also pay to have your videos bookmarked.

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Send A Press Release• Write a simple press release

about your videoo Include information about your companyo Include the fact that you have released an

informational video o Please note that this is not your typical press

release. This is a press release for the purpose of building links and authority for your video.

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Other Tricks• Buy video views. Goal is between 500 to 1,000

views within the first week to two weeks• Buy likes for your video. You need to gather as

many video likes as possible• Get people to subscribe to your YouTube Channel• Have a link pyramid created for each video• Get comments for your video (you can buy

positive comments)• Have your video pinged (this service can be

purchased)

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The Big Picture

Your Website

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Creation Vs. Marketing& A Budget

• Creation is only the first step. You should be actively marketing each aspect of your web presence on a monthly basis.

• Budget: What is one new customer worth to your business for a month, then for a lifetime?For example - $500 for a month and $6,500 lifetime

Up to double a customer’s monthly worth is a doable marketing budget = $750 to $1,000 a month.

12 months = $12,000 marketing cost12 months = 12 new customers = $6000 of monthly

value

$78,000 lifetime value

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Web Presence ReviewDo You Know Where Your Business Is

Online?

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????

?

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www.MarkUBiz.com(888) 354-6196

Devin SizemoreDevin@MarkUBiz.com

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A Special Thanks