using voice apps to drive ucaas adoption

Selling UCaaS Using Voice Apps

Michael SterlVP North American Sales

SimpleSignal

Dave GilbertFounder/CEOSimpleSignal

• SaaS typically looks at one particular software capability such as CRM or desktop office productivity suites

• UCaaS encompasses a number of complex capabilities:

Defining UCaaS

Presence

Voice

Shared Workspaces

Mobility

Voice Conferencing

Unified Messaging

IM

Desktop, Group & Telepresence Video Conferencing

• Size of the UCaaS Market Now - $200 Million

• Size of the UCaaS Market in 5 Years - $5.6 BILLION!

Hosted Unified Communications

20092010

20112012

20132014

Are You Positioned To Profit From This Explosive Growth?

Source: Wainhouse Research June 2009

• FACT: 28 - 32% of potential buyers with less than 100 employees Continue to Think VoIP Suffers From Major Quality of Service Issues

• Selling MUST begin with quality, assurance of reliability and ease of migration (keep your existing number)

• Bottom line is they need to know “it works!”

• Next, establish the fact that it will save them money

Challenge - Selling it Effectively

You can’t sell UCaaS if your prospectdoesn’t trust VoIP to start with.

SimpleSignal is RELIABLE

99.99% UPTIME in 2009!

• Geographically-redundant co-lo’s in CA and CO

• Auto-Failover

• Broadsoft Switch

• QoS - Constant monitoring of our edge router performance

• Nationwide carrier-class hosted VoIP network

• Trusted by thousands of business customers nationwide

Why SimpleSignal is RELIABLE

SimpleSignal is AFFORDABLE

• Millions of $$ in “shared” cloud-based PBX technology available for a dollar a day per user

• Pricing model flexibility ensures the most cost-effective solution for each unique customer’s needs

• Domestic long distance included (no metering)

• Low international long distance rates

• BYOB - One of the only service providers to allow customers to keep their existing bandwidth provider. We’ve cracked the code to provision on any network.

• Keep your existing phone number

• Choose from per seat or concurrent call pricing models

SimpleSignal is FLEXIBLE

We’re There When You Need Us

• Fanatical Customer Service - Above all else, we are a service organization!

• 24/7 Dedicated Technical Support

• Must communicate the importance of working with:

• A Tried and True VoIP Service Provider - Us!

• Experienced, Knowledgeable, Trusted Advisors - You!

• Baby Steps!

• Understand the progression to integrating UCaaS

• Understand your client’s business process and problems

• Use UCaaS to improve business processes and solve problems

Where Do We Start?

• Prospects understand the concept of Apps (Thanks to Apple!)

• Voice apps allow you to improve businessprocesses by customizing the UCaaS solution

• Voice apps are scalable, flexible, affordable

• Use Voice Apps to ease your customer onelevel at a time into a satisfied, “sticky,”UCaaS customer.

Voice Apps Bridge the Gap!

• The Basics (Don’t Assume Prospects Get This!)

• Call Control Toolbar - Desktop access to all key features

• The Power of One!

• One Unified point of access - one number rings all your phones

• One voicemail inbox to check

3 Levels of UCaaS - Level 1

3 Levels of UCaaS - Level 2

Mobility and Mobile/Desktop Integration

Voicemail to Text (Read your voicemails)

Seamlessly swap calls between mobile and desk phoneCall Swap

Experience the Power of Device Unification!

3 Levels of UCaaS - Level 3

Voice/Application Integration

Microsoft Outlook

Hosted Microsoft Exchange

Salesforce.com Connector

ACT! Connector

Facebook ConnectorGoogle Analytics Integration

• Sell reliability and quality of the phone system first and why

• Next they must understand ease of migration and keeping their existing phone numbers

• Then explain how they will save money

• Only then will they be open to the benefits of UC and now the features and game changing voice apps become appealing

• Use baby steps to walk your customers through the adoption process

• Have a thorough understand of how apps improve

Summary

THANK YOU!

Michael SterlVP North American Sales

SimpleSignal

Dave GilbertFounder/CEOSimpleSignal

Email: michael@simplesignal.com

Twitter: http://twitter.com/ss_telecombum

SimpleSignal.com

Email: dave@simplesignal.com

Twitter: http://twitter.com/simplebigcheese

SimpleSignal.com