utilization of social media in the fashion industry
Post on 22-Feb-2016
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Utilization of Social media in the fashion industry . Elyese Johnson, Kate Nehra , Jack Goggin. Fashion Industry . Harper’s Bazaar was established in 1867 Economic Collapse of ’ 08 Trouble fully integrating into the digital age Fully integrated . Vogue vs. Harper’s Bazaar Overview. - PowerPoint PPT Presentation
TRANSCRIPT
UTILIZATION OF SOCIAL MEDIA IN THE FASHION
INDUSTRY Elyese Johnson, Kate Nehra, Jack Goggin
Fashion Industry • Harper’s Bazaar was established in 1867
• Economic Collapse of ’08
• Trouble fully integrating into the digital age
• Fully integrated
Vogue vs. Harper’s Bazaar Overview
Est. 1867 Est. 1892
Voguepedia
vs.
Public Exclusive
Affordable Quality
Marketing Differences
Revolve Clothing vs. Shopbop Overview
Shopbop Facebook
Shopbop Twitter
Revolves Facebook
Revolves Twitter
Conclusion
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