ux and how you fit in
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Chuck Liu
UX and How You Fit In !May 2014
@chuckjliu @tradecraft
Let’s start a conversation.
Confidential - Do not distribute
1 About Me and What I Do
On Lean UX and Jobs To Be Done Frameworks
Learn about your customers
Build something you can show them
Measure how well it works
2 Learn - Build - Measure Cycle
3 How To Work With…Everyone
Table of Contents
About Me and What I Do
1
About Me and What I Do
My Path to UX
About Me and What I Do
Year One: PM for UX
About Me and What I Do
Year Two: Marketing/Sales/Consulting
About Me and What I Do
Now: Design Research Manager
Official Job Description
!
(What you see on HR stuff)
About Me and What I Do
• Work with Eng, Product, and Design to establish deadlines related to overall roadmap
• Ensure team is aware of key milestone dates and communicates issues related to staying on schedule
• Own understanding how a projects fits into larger strategy and is on point for tracking reviews and ensuring issues are addressed and aligned with other initiatives
• Facilitate relationships between teams, moving process forward, finding resources, reworking schedules, raising concerns to appropriate owners early and resolving open issues that prevent progress. Hold the line when schedule or progress is in jeopardy while maintaining respectful relationships
• Conduct tests and research to find problems and opportunities to improve
About Me and What I Do
I learn about people,
!
and how they use a product.
About Me and What I Do
I define processes,
!
and how others teams interface with each other.
About Me and What I Do
The UX Research Learn-Build-Measure
Cycle
2
Learn-Build-Measure Cycle
Holla Laura Klein!
2
Learn-Build-Measure Cycle
Learn-Build-Measure Cycle
Learn-Build-Measure Cycle
We try to work backwards from the customer, rather than starting with an idea for a product and trying to
bolt customers onto it. !
While working backwards can be applied to any specific product decision, using this approach is
especially important when developing new products or features.”
!-Ian McAllister, GM at Amazon
Jobs To Be Done !
is how I identify opportunities.
Learn-Build-Measure Cycle
Learn-Build-Measure Cycle
Clayton Christensen and The Innovator’s Solution: !
Don’t sell products and services to customers, but rather try to help people address their jobs-to-be-
done.
Learn-Build-Measure Cycle
As Henry Ford reputedly said of his industry, !
“If I asked customers what they wanted, they would have said a faster horse.”
!Instead, you need to look deeper and examine
underlying needs.
1. What are the high-level jobs-to-be-done?
Learn-Build-Measure Cycle
2. What are the current approaches and what
pain points result?
Learn-Build-Measure Cycle
3. What benchmarks exist in the full range of
competing offerings and analogies?
Learn-Build-Measure Cycle
4. What performance criteria do customers
use?
Learn-Build-Measure Cycle
5. What prevents new solutions from being
adopted?
Learn-Build-Measure Cycle
6. What value would success create for
customers?
Learn-Build-Measure Cycle
How It All Works: Product Managers /
Engineers / Support / Marketing / Sales - A
Cheat Sheet
3
How It All Works
WTF
How It All Works
How It All Works
How It All Works
How It All Works
How It All Works
How It All Works
How It All Works
How It All Works
How It All Works
How It All Works
Credit: Zurb
There is a fine line between process and creativity.
How It All Works
We need you. !
More than ever.
How It All Works
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