ux event ut lab slideshare - v2

experts in every digital area

What is user testing? •  A qualitative research method where user behaviour is observed.

•  Aim is to understand what people do with minimal interference from the

method itself.

•  Focus is on collecting data (evidence) directly (not indirectly via a survey or

analytics).

•  Can be formative (informs design decision) or summative (evaluates the

finished product).

“Supposing is good, but finding out is better.”

User testing benefits:

•  Less risk

•  Inform decision-making

•  Drives innovation

•  Recognise latent user issues

•  Exposure to real users

Aren’t you supposed to be an expert?

•  Designers are not your users.

•  Every business needs to understand the goals, motivations and behaviour

of its users.

•  Is my guess correct?

User Testing works

•  A 28% faster average completion time for tasks and an overall 37% reduction

in the number of usability problems (Tan et al, 2001)

•  Reduced task time and increased user satisfaction (Bailey and Wolfson, (2005);

LeDoux, L.C., Connor, E. and Tullis, T.S. (2005))

Larry Tesler

“Usability testing should always be done

before a designer finalizes unproven or

controversial interface elements.”

Source: http://www.designingforinteraction.com/tesler.html [Accessed 10 May 2015]

user testing…

why change it?

oh.. how life has changed

once upon a time…

there was life without mobile phones

in a time not so long ago

remember your first text message?

… gr8 …

what was WAP? cr@p!

1980 - 1g - 5.6Kbps

1991 - 2g - 237Kbps

2001 - 3g - 384Kbps

2009 - 4g - 100Mbps

2017 - 5g - 10Gbps

mobile data networks

are improving…

… slowly

when did it happen then?

phones are a little better too

life online now

% of internet enabled devices owned per household

41% to 35%!

Ofcom research, Q1 2014!

63%!

decrease!

61%!

Increase !20% !

to 44%!

17%!29%!

most important for internet access - % split across devices

30% !

Ofcom research, Q1 2014!

22%!

most popular device for time of day

10am - 5pm

7-9pm

7-10am

comScore 2014!

10am - 5pm

work home home

future growth

of online shoppers revealed that they now own a wearable device 17%

source: DigitasLBi’s 2015 Connected Commerce study

connected devices by 2020 50 billion

Chris Pearson, president of the trade group 4G Americas

testing times

Omnichannel!

omnichannel

synchronous experiences out & about

different environments

multiple devices

Dual screening!

dual screening

Ipsos Google Vivaki

so what’s needed to do that?

http://www.measuringu.com/images/IBM-lab.jpg!

https://instagram.com/amyblackwell/!

http://blinkux.com/wp-content/uploads/2011/09/AmitBlogInside1_620_413.jpg!

https://www.redweb.com/agency/blog/distractions-in-the-lab!

thanks