ux tips - how to promote and highlight new saas features

UX Tips

How to Promote and Highlight New SaaS Features by iridize

The Data

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Drawing attention

to new features is

important so that

users will notice

them and learn

how to use them

quickly and easily.

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Use your

colors

(and shapes)

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Make the news

about the new

feature stand out.

The effectiveness of

highlighting lies in

pattern recognition.

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Our brains adjust to a

certain layout and

coloring scheme, so that

when something

changes, an “alarm”

goes off and our eyes

are stimulated to focus

on what’s changed.

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And vice versa: don’t

overdo UI changes – it

will dull out your users’

ability to notice the

changes. Over-

stimulation is bad for

new advanced feature

implementation.

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The Splash

Screen is your friend

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Splash screens are an effective

attention-grabbing on-page

method.

They relay the minimum amount

of information in a glance and

can’t be ignored.

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The user has to take action to move

past the splash screen and on to the

website (respond to call to action or

else close the screen).

Img source: digitalart @ FreeDigitalPhotos.net

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Balance should

be maintained

between two

parameters: Source: http://www.flickr.com/photos/29174632@N00/2208944056

Offer your

new feature (don’t force it)

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Balance should

be maintained

between two

parameters: Source: http://www.flickr.com/photos/29174632@N00/2208944056

Users are required to

deal with UI and

navigation changes all the

time. Many users ignore

them, hoping to avoid

burdening their memories

with yet another software

change.

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One approach to this – let

your users discover the

feature in their own

time. They will look for it

when they need it. Be

there when they do, to

help with the adoption.

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Launch

“Tip of the Day”

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Make sure the Tip of

the Day is worded

minimally. Some users

may pick up quite a

few details about new

advanced features.

To learn more

about tooltips

for

Tip of the Day,

go to

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Make

HELP

more accessible

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When your users do

decide to discover it –

use all the words that

describe this action or

feature in your

knowledgebase,

youtube channel and

blog. Image source, according to CC attribution license.

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Whatever they look for -

they should find it.

For example: to describe

a new analytics feature –

use the words Analytics,

Statistics, graphs, figures,

usage rates.

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One

feature

at a time

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It’s hard to process more

than one feature at a

time. Space out new

feature launches to give

users time to adjust.

Why Iridize Mobile? We Hope That Was Helpful!

Read more about onboarding solutions at blog.iridize.com Or request a demo at contact@iridize.com

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Icons in this presentation made from Flaticon.com: Freepik by

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