ux what it's not, and also what it is

What UX is NOT, and also what it is

UX ≠ UI UX ≠ Graphic Design

UX = User Experience User experience (UX) is about how a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system. User experience is dynamic, because it changes over time as the circumstances change. – source http://en.wikipedia.org/wiki/User_experience

UX = User Experience

Source – semanticstudios.com/publications/semantics/000029.php

Peter Morville’s UX Honeycomb

2 Stories

Source – www.flickr.com/photos/sigalakos/2204056297/

Sources – www.creativereview.co.uk/cr-blog/2007/april/apple-wins-design-award-but-not-for-the-usual-reasons www.shanekenny.com/wordpress/wp-content/uploads/2008/11/apple-stores.jpg www.tipb.com/2011/03/10/apple-open-temporary-store-sxsw www.chaosmint.com/mac/ipod-ads/

List of roles which may have gone into creating this experience

UI Designer Graphic Designer Industrial Designer Programmers Engineers Package Designers Retail Designers Tech Support Marketing not an exhaustive list

But someone, or a team was thinking about the entire User Experience

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. – Apple’s Mission Statement

Source – www.datarescuetools.com/how-to/android-image-recovery.html

Apple and Google make different choices, but both are thinking

about the User Experience

Google’s mission is to organize the world‘s information and make it universally accessible and useful.

What can you do to be a UX Advocate?

•  Be Intentional

What can you do to be a UX Advocate?

•  Be Intentional •  Ask Why First, and Often

–  What problem are we trying to solve –  Who is the customer –  Where can we improve on existing patterns and solutions –  When should we begin to get user feedback –  Why does our product solve the problem Source - 52weeksofux.com/post/890288783/the-five-ws-of-ux

What can you do to be a UX Advocate?

•  Be Intentional •  Ask Why First, and Often •  Context Matters

–  Where will they use it –  What else are they doing

What can you do to be a UX Advocate?

•  Be Intentional •  Ask Why First, and Often •  Context Matters •  Follow Heuristics

–  Visibility of system status –  Match between system and the real world –  User control and freedom –  Consistency and standards –  Error prevention –  Recognition rather than recall –  Flexibility and efficiency of use –  Aesthetic and minimalist design –  Help users recognize, diagnose, and recover from errors –  Help and documentation Source - www.useit.com/papers/heuristic/heuristic_list.html

What can you do to be a UX Advocate?

•  Be Intentional •  Ask Why First, and Often •  Context Matters •  Follow Heuristics •  But more importantly, test with real

users – hint you are probably not a user

What can you do to be a UX Advocate?

•  Be Intentional •  Ask Why First, and Often •  Context Matters •  Follow Heuristics •  But more importantly, test with real

users – hint you are probably not a user •  Prototype (hand and hand with

testing) –  Go ahead use paper, or power point!

Questions?

Or even better, let’s have a conversation.