ux you say...?

www.yourmumux.co.uk

UX you say…?

Craig Brewster

Founder of your mum

www.yourmumux.co.uk

• User Experience consultancy

• Specialising in UX research, UX planning and user testing

• Based in Leamington Spa

• In business for nearly 4 years

• A cooperative approach to working

• Four ”Full-timers”

• Approximately six other specialists

• Mainly UK with some overseas work

Who’s your mum?

www.yourmumux.co.uk

We do UX for all kinds of people

www.yourmumux.co.uk

50% - me talking

50% - you trying it out

A tale of two sessions

www.yourmumux.co.uk

What is UX?

www.yourmumux.co.uk

• UX

• CX

• UE

• UI

• IA

• UCD

• UID…

• … Plan for what users want before making anything!

Acronym anybody?

www.yourmumux.co.uk

Your users will go on a journey, don’t make it muddy

www.yourmumux.co.uk

• Effective They get there, you improve conversion

• Efficient They get there quickly and without fuss, you improve retention

• Rewarding They feel warm and fuzzy about it, you improve advocacy

We’re not being altruistic

www.yourmumux.co.uk

UX works best in iterations

Understand the audience

Understand the business

Understand trends

Identify the requirements

Develop the strategy

Bring it to life

Validate the approach

Measure it’s success

Refine it

Research Plan Test

For the love of Pete, iterate!

www.yourmumux.co.uk

UX works best in iterations

Understand the audience

Understand the business

Understand trends

Identify the requirements

Develop the strategy

Bring it to life

Validate the approach

Measure it’s success

Refine it

Research Plan Test

For the love of Pete, iterate!

• User focus groups

• User surveys

• Stakeholder workshops

• Competitor analysis

• Heuristic reviews

• Content audits

• Analytics analysis

www.yourmumux.co.uk

UX works best in iterations

Understand the audience

Understand the business

Understand trends

Identify the requirements

Develop the strategy

Bring it to life

Validate the approach

Measure it’s success

Refine it

Research Plan Test

For the love of Pete, iterate!

www.yourmumux.co.uk

UX works best in iterations

Understand the audience

Understand the business

Understand trends

Identify the requirements

Develop the strategy

Bring it to life

Validate the approach

Measure it’s success

Refine it

Research Plan Test

For the love of Pete, iterate!

• Personas

• User journeys

• Information architecture

• Sketches and wireframes

• Prototypes

• Functional specifications

• Content matrices

• Multichannel strategies

www.yourmumux.co.uk

UX works best in iterations

Understand the audience

Understand the business

Understand trends

Identify the requirements

Develop the strategy

Bring it to life

Validate the approach

Measure it’s success

Refine it

Research Plan Test

For the love of Pete, iterate!

www.yourmumux.co.uk

UX works best in iterations

Understand the audience

Understand the business

Understand trends

Identify the requirements

Develop the strategy

Bring it to life

Validate the approach

Measure it’s success

Refine it

Research Plan Test

For the love of Pete, iterate!

www.yourmumux.co.uk

A case study

www.yourmumux.co.uk

Workshop

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Analytics

www.yourmumux.co.uk

User survey

www.yourmumux.co.uk

Competitor research

General Specialist

Small

Large

www.yourmumux.co.uk

• Simple, one-page website

• Strong visual identity

• Personality in our content

• Who we are, what we do, our clients

• Simple route to contact us

• Mobile-enable

• Links to and from social media

Conclusions

www.yourmumux.co.uk

Journeys

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Sketches

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Wireframes

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User survey

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Beta website

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• Inject a bit of humour

• Add “Featured supplier” badge

• Add more client testimonials

• Link to case studies

• Add map and contact information

• Link to blog posts

Revisions

www.yourmumux.co.uk

Live website

www.yourmumux.co.uk

• Stronger identity

• Consistency across channels

• Equal to competitors

• Improved SE rankings

• Increased traffic

• Increase in conversions

Results

www.yourmumux.co.uk

Your turn…

www.yourmumux.co.uk

1. Spend some time getting in to the shoes of your user. Think about how they might browse the internet, what they want to get from a website, and what sort of factors will influence their choice of restaurant

2. Look at a competitor website from your user’s perspective. What are your first impressions? What’s does the site do really well? What’s frustrating?

3. If you were building a restaurant website with your user in mind, what would your homepage look like?

You want to book a restaurant in Cambridge…

www.yourmumux.co.uk

In summary

www.yourmumux.co.uk

To recap

Understand the audience

Understand the business

Understand trends

Identify the requirements

Develop the strategy

Bring it to life

Validate the approach

Measure it’s success

Refine it

Research Plan Test

For the love of Pete, iterate!

www.yourmumux.co.uk

Before you design or build anything:

• Ask questions Polldaddy / Survey Monkey

• Do your research Econsultancy / Hoovers / Alexa

• Sketch your ideas Pads, Post-its and Sharpies!

• Prototype first Axure / Balsamiq / Justinmind

• Test your ideas Treejack / Usabilla / WUD

• But above all else… Don’t be precious!

A few things to take away

www.yourmumux.co.uk

Research

• User focus groups

• User surveys

• Usability testing

• Stakeholder workshops

• Competitor analysis

• Heuristic reviews

• Content audits

• Analytics analysis

…and call on the professionals if you need help

Planning

• Features matrices

• Personas

• User journeys

• Information architecture

• Content matrices

• Wireframes

• Prototypes

• Functional specifications

• Multichannel strategies