v espa by @rizalrizal
Post on 11-Jul-2015
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Juara Sharing Session
Vespa by @rizalrizal
HISTORY OF AN ICON
LA VESPA
THE ORIGINSThe Piaggio company was founded in Genoa in 1884, by twenty-year old
Rinaldo Piaggio. It moved from timber machining to the production of ship
fittings and, later, aeroplanes and seaplanes. Piaggio became one of the
country’s largest aircraft manufacturers.
THE INVENTIONVespa was first produced in Pontedera in April 1946.
The first prototype for Vespa was called MP6.
Designed by Corradino D’Ascanio, an aeronautical engineer.
("It looks like a wasp!”)
And so the Vespa was born.
“Sembra una vespa!”
HISTORICAL MODELS
MP5 Prototype ‘Paperino’ (1944)
MP6 Prototype (1946)
Vespa 98 (1946)
Vespa 125 (1948)
Vespa 125 Sei Giorni (1948)
Vespa ‘Siluro’ (1951)
Vespa 150 GS (1955)
Vespa 50 (1963)
Vespa 90 SS (1966)
A WORLD STAGE
Vespa scooters skyrocketed in popularity through the 1950s,
particularly because of their success in Hollywood movies.
Audrey Hepburn who rode a Vespa in 1952 film ‘Roman Holiday’
helped the company to sell over 100,000 scooters.
Other movie celebrities soon followed the suit:
John Wayne, Marlon Brando, Dean Martin and Abbe Lane.
QuickTime™ and aH.264 decompressor
are needed to see this picture.
The Paris-Dakar Rally is probably the most grueling and dangerous motor race in the world
(across 7 countries and 10,000 km of brutal terrain)
SUBCULTURE:
THE MODS
MODSModernist / Modern (modern jazz fans)
England around late 1950′s
Fashion
African-American Soul, Jamaican Ska, British Beat Music and R&B
Italian Scooters
MODS VS ROCKERS
The mods and rockers were two conflicting British youth subcultures of the early to mid-1960s. Media coverage of mods and rockers fighting in 1964 sparked a moral panic about British youths, and the two groups became
labelled as folk devils.
MODS MAYDAY
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Jakarta Mods Mayday 2014
VESPA WORLD
DAYS
THE DECADES OF
CHANGES
https://www.youtube.com/watch?v=aZZ-7UUqQsA
Vespa 98 (1946) Vespa 946 (2013)
https://www.youtube.com/watch?v=i49RAORVTes
TIMELESS
DESIGN
"Vespa's unisex design is genius: both men in suits and women in skirts can travel
elegantly. Used in Fellini's ‘La Dolce Vita’ and loved by The Beatles, the Vespa has had a
profound impact on culture, productivity and society."
Gianfranco Zaccai
(The 12 Best Designs from The Past 100 Years)
VESPA IN ADVERTISING
https://www.youtube.com/watch?v=_fwjMWX7zkQ
VINTAGE ADS
THANK YOU
TERIMA KASIH
GRAZIE
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