varoom 37 - the love issue · 2018. 1. 29. · january 2018 profile: the sensation of reading - the...

January2018

Varoom37-theLoveissueFebruary2018

The“Love”issueofVaroomexploresthecommunication,commerceandcreativityoflove:frombrandsreconstructingthevisuallanguagesoflovetoconnectwithnewmarketsbeyondheterosexualnorms,tothepoliticsofsexuality,totheloveofcreativityexpressedbyillustratorsintheactofimage-making.

FromSmirnoffvodka’s‘ChooseLove’bottlescelebratingPride,totheexplicitbutempatheticsexclubsdrawingsthatFelixScheinbergersketchesinBerlin,tothebespokeValentinescreatedforhercommissionersbydesignerMarianBantjes.

OlimpiaZagnoliisthisissue’scoverartist,andourprofile,TheSensationofReading,exploresTheFolioSociety’sloveofproducingstrikinglyillustratedbooks.Wetalktothepublisher,illustratorsanddesignerswhobringanewapproachtoclassictexts.

Obsessionandlovemakesusdoextraordinarythings.InBeautySchoolGaveMeBrainDamageweexploretheworkofSethBogart:anexplosivelymessyconfectionofpunk,Pee-WeeHermanandproducts–anyonefor‘MantyHose’?

Ourrelationshipwiththeimageswefallinlovewitharetruly,madly,deeplycomplicated.Soweaskedsixindustryprofessionalstowritealovelettertoanimage-makerandimagetheyfellinlovewith…

You’llhaverecentlyseentheintriguingimagesofcouplesbyFloc’hadvertisingwinemakerChâteauAngélus,andweuncovertheMilletpaintingtheseriesofadvertsisbasedonandwhytheywerecommissioned.

TheregularInnovatorssectionfocusesonnotablecommercialworkandpersonalprojectsselectedbyVaroom’sindustryinsiders,includingDavidRoberts’fashiondetailedchildren’sbook,TobiasHall’sWarburtonscampaignandSamuelWingate’sGrindrProject.

January2018

Profile:TheSensationofReading-TheFolioSociety:PhillipK.Dick’stwonovels,DoAndroidsDreamofElectricSheep?andAScannerDarkly,includedinonevolumedemonstratingFolio’sadvancedillustrativeapproach

LoveLetters:Industryprofessionalswritetotheirfavouriteimage-maker.ReneeLam,ArtDirectorat72andSunny,choosesHennKim(below).

January2018

TheClient,theCommission,theCreative:ChâteauAngéluswine-makerandoneofFrance’smostcelebratedillustratorshaveworkedtogethertodeliveraseriesofadvertscelebratinglovethroughasetofcharming,quirkyandclassicallybeautifulillustrations

NOTESTOEDITORS

PleasereferenceVaroom37Loveifyoumentionanyofthecontentinpressorblogs.Thankyou.theaoi.com/varoom

Varoom–Love

Publishedbi-annuallybytheAssociationofIllustrators.Varoom37Love,2018,84pages,availableinspecialistbookshopsandassortednewsstandsintheUK,Europeandothercountries.AlsoAOIonlineshoptheaoi.com/shop.Retailpriceperissue£12,subscription(2issues)£24(outsideUK£39).

VaroomiseditedbyJohnO’ReillyandartdirectedbyJamesLunn.

ForfurtherinformationorimagespleasecontactDerekBrazellon02077591013oremailvaroom@theaoi.comorvisitourwebsite:theaoi.com/varoom

January2018

AssociationofIllustrators

TheAOIistheUK’sleadingillustrationbody,promoting,empoweringandadvancingillustratorsandtheillustrationindustry.

Asanotforprofitmembershipbodyweactivelysupportillustrators.Weprovidememberswithbespokebusinessadvicethroughourdedicatedemailandphonelineaswellasofferingawebsiteburstingwithinformationandarangeofpublications.

OurpublicprogrammecomprisesawardsandexhibitionssuchasthegloballyrecognizedWorldIllustrationAwards,andagrowingrangeofprofessionallyenlighteningtalksandsocialevents.

ThroughourcampaigningworktheAOIhassuccessfullyincreasedthestandingofillustrationasaprofessionandimprovedthecommercialandethicalconditionsofemploymentforillustrators.

AssociationofIllustratorsWestWing,SomersetHouse,Strand,London,WC2R1LA