veggie dominance!
Post on 02-Dec-2014
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Veggie Dominance! A web app to encourage vegetable consumption
Cristina Cordova habits.stanford.edu
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Why?
No one wants to eat veggies!
Let’s make something everyone hates… into a fun game to encourage veggie
consumption for better health!
+ Who?
The users
Five Stanford students
All living in different
houses with planned meals/
meal times
All friends with each other to create group
mentality
All motivated to improve eating
habits
+ How?
+ Make it gaming, make it fun
+ Impact Over 7 Days Each User Increased Veggie Intake!
0 2 4 6 8
10 12 14 16 18
User 1 User 2 User 3 User 4 User 5
* Every 2 points is a serving of vegetables.
+ Break it Down S
tart • Users
began study eating an average of 4 servings of veggies/day
Fini
sh
• Users ended study eating an average of 6.6 servings of veggies/day U
nhea
lthie
st E
ater
• User with lowest veggie intake doubled intake by end of study
+ Why?
#1: Friends
#2: Competing with Friends
#3: Daily Triggers
• Users wanted to fit in with friends
• Users wanted to outperform friends
• Users wanted good triggers at the right time
+ Benefits and Shortcomings
Web apps are extremely engaging and texting is an immediate anywhere-you-go HOT trigger!
A longer period of study would show if web apps can better health behavior in the long term.
Shortcomings
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For more, go to habits.stanford.edu
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