vertical search can drive traffic and generate additional revenues

TM

Online traffic generation and revenue growth from vertical search

Andy Black AD:SAUCE July 22nd 2008

ablack@convera.com

Search as a Service

Save time

Save money

Reduce risk

Focus on core competence

Adapt faster

Easy to use

Self-service Benefit from Convera’s expertise

Rapid Deployment Templates

Integrated Ad Server

Reporting and analytics

Build a Virtual Team

Have a global delivery model

Generate new revenues

Minimize the impact of rapid changes in technology

White List – URL’s / websites for your vertical. Typical page count ranges between 7 to 20 million pages per vertical.Bookmarks – Community element - should have 50 to 100

for terms, conferences, vertical specific knowledge.Content Reports – Valuable and detailed information on the contents of your white list and associated pages.

Usage Reports – Information on traffic, end user data and popular searches (REUSE for newsletters and sales)

User Interface – Gives publisher control of look and feel. Builds off of our standard “template”.

Ads- Convera Ad Service (CAS) – Keyword advertisingManage advertisers, listings, keywords, activate/deactivate listings,

monitor the performance and ultimately fine-tune offerings.

making search customised for specific communities

• Make a search scope (white list) for a specific community

• Control crawl and spider (editorial control)

• Search scope continuously evolving (editorial control)

• Community involvement

• Bookmarks improve search experience

• Categorization of search results (editorial control)

• Integrate proprietary content and databases

• Control over results list ranking• relevance, freshness, popularity

• Community specific knowledge resources• heart attack = myocardial infarction

create a superior search experience

• Wikipedia Entry

• Surfing Magazine

• Van Morrison Web Site

• GCSE Physics

• Educational resources

• Professional Accountancy

• Personal Home Page

• Laser wavelength meter

• Wavelength calibration

• Spectrometer wavelengths

• Laser diodes

• Measurement of wavelength

• Wavelength glossary of terms

Google Results “Search Optics” Results

Search for ‘wavelength’

What Publishers Bring to the Partnership• Print Publications

• Newsletters – Search Box Insertion

• Databases – E-mail, Vendors, Advertisers

• Buyers Guide/Directory

• Conferences/Tradeshows

• Publisher Blogs/Industry Blogs

• Barter Agreements/Partnerships

• Affiliate and Distribution Programs

• Downloadable Search Box

• Downloadable Toolbars

Driving Traffic

1. Press Releases via newswires, journos, blogs

2. SEO – continual process

3. Branding of Vertical Search from Site Search (integrate search boxes)

4. Search Box on existing Property and Sister Properties

5. Search Box distribution

6. Ads in Print Publications – continual process

7. Search Box distributed across Affiliate channels

8. Email Promotions

Traffic Landscape / Calculator

CalculatorVertical/Community Population 250,000% of Community Reached 20.00%

Esitmate of NEW Page ImpressionsUnique Visitors 50,000# of Searches Per Visitor 3 to 5

Total Page Impressions 150000 to 250000

Potential Traffic = Size Community (%) + Affiliates + search box distribution + SEO

Size of ENTIRE vertical = i.e. 250,000 professionals (what % do you currently capture via print publications?)

Traffic driving tools

revenue opportunities

get inside the daily workflow of your community

thank you

Contact

Andy Black

ablack@convera.com

TM

Thank you

Andy Black AD:SAUCE July 22nd 2008

ablack@convera.com