victoria's secret

Fashion Show 2011Tanwaya Y.

and Siwadee A.

Victoria's Secret

Artistic Combination

- Design (Clothes, stage)

- Make-up- Music

- Light and sound- Ballet- Runway walk

Target Audience

Upper-middle class/upper class

- CelebsWomen (to watch and buy for

themselves)Men (to watch and buy for their

ladies)

Themes-Ballet-Superheroes-Passion

-Aquatic Angels-Spell on You-Club Pink

Add variety to products reach wider range of customers

Themes

More attention on a few specific models in certain themes.

- Models have the personalities that respond to those certain themes; the bras & panties are well expressed through their personalities.

- Audience can easily relate themselves to the focused models they see.

Music

Live music- Worth money

for studio audience

- Chosen artists are currently popular

Jay-Z Nicki Minaj Maroon 5

Ideology

VS' models have women's ideal bodies

An image of an "attractive body"

- Slim- Strong & healthy

Ideology

An ideal body is achieved through hard work

A sexy woman is what men want

Men want to possess ones that look just like that

Then use VS' products!

Backstage

Promote interviewed models

- Feel more familiar with them

- Feel less inferior to them

Backstage

- Models are portrayed as accessible, friendly

- Audience gets involvedCreate brand loyalty!

Brand signatures

- Models = angels

- Wings

- Models themselves

- Live music in fashion show

Consumerism & Materialism

What are needed by audience?

- Bras and panties

What are wanted by audience?

- Accessive accessories (Make-up, wings, costume, etc.)

- The ideally sexy body!

Thank You