videcon 4p and 3c jaipur
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ABOUT IDEOCON… Videocon founded in 1979, at Aurangabad in
Maharashtra is one of India's youngest companies to touch a turnover of Rs 50 billion.
Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Third largest manufacturers of Colour Picture
Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
ITS MISSION STATEMENT…
The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
Venugopal N Dhoot Chairman
ITS GLOBAL PARTNERS…
4 P’s
Product
Price
Place
Promotion
PRODUCT
IDEOCON
Consumer
Electronic
Home Appliance
Components
PetroleumInternetOffice
Automation
Power
CTV’s_________
B&W TV’s
_________Audio
systems_________
Color Monitors
Refrigerator
_________Washing Machines_________
Air Conditione
r_________
Dish Washer
_________Microwave
Oven_________Mixer & Grinder
TV, VCR & Audio
Components___________
Glass Shell for Color Picture
Tubes___________
B&W Picture tube
___________Monitors
___________Compressors___________
Other Components
Digital Diaries
_________Kiddy PC_________
DATA Projector_________Power Inverter________
Digital MP3 Player
_________Palm Top
ISP________
Content & Web
Solution
Crude Oil Extraction
1050 MwPower
Generation
TELEVISIONS
LCD:- PLASMA
REFRIGERATOR:-
WASHING MACHINE:-
AIR CONDITIONER:-
PRICE:- Television:- LED- 21,000 to 1,49,000. LCD- 13,490 to 44,000. Ultra Slim- 5000 to 8690. Flat TV- 5190 to 6990 Conventional TV- 4000 to 4190. Washing Machines:- Automatic- 10,490 to 42,220. Semi Automatic- 6000 to 10,000. Refrigerator:- Frost Free- 12,000 to 77,778. Direct Cool- 17,000 to 17,504. Air Conditioner:- Split A.C.- 17,990 to 56,000 Microwave Oven:- 3,990 to 13,490
PLACE:-
Company
Distributors
Sub Dealer
Customer
Direct Distributors
Customers
NEXT, Digi world, Hyper
city
Customer
Electronic market is comprises of Rs1600
crore in all over Rajasthan. Out of which Videocon comprises 25% of it. Out of 25% of Videocon targeted in Rajasthan
55% covered by the Jaipur belt (Jaipur, Alwar, kota etc).
The company have over 4000 Dealers and sub dealers and Network of 100 service centers within Jaipur belt.
• *appr
*aprox. figure.
• Advertising on T.V , print media, word of mouth, dealer recommendations
• Sponsors the events like IIFA 2011, CWG, BCCI, etc.
Above the line
promotion.• Launches special seasonal offers on
different products, and the combo pack.• Free service camps and promotional
campaigns should be organized to target specific areas (Canopies, Banners, On-Spot Demos).
Below the line
promotion.
PROMOTION:-
KANCHAN ENTERPRISES
At persent a new offer is running at kanchan enterprises that is Jiyo Ajadi se
There is two combo offer in this :-1st is Azadi Primium in which by
purchasing of 5 combo product , we can save Rs. 7740 .
And 2nd is Azadi Regular offer in which by purchasing 5 combo products, we can save Rs.3980 .
VIDEOCON BRANDING
o New logo. Unveiled on 2nd July, 2009o The new ‘V’ composed of two animated green showing going green, lava like shape called chow and mow.
VIDEOCON LAUNCHES AN ADVERTISEMENT OF CHOW-MOW IN WHICH ONE IS SHOWING THE PHYSICAL STRENGTH AND OTHER ONE IS SHOWING THE INTELLECTUAL PART.
Recently Videocon promote itself by a mega trade fair on 3rd to 5th September at Ambedkar circle in Jaipur. The concept of DTH service is very new in presence of other player like ZEE TV’s Dish
TV, Tata Sky, Airtel Dish TV, providing only set up box.
Effective advertisement of Shahrukh Khan & Dhoni and Ritesh Deshmukh’s variety of advertisements.
CUSTOMER
COMPETITORS
COMPANY
COMPANY PROFILE:- Annual Turnover is US 4 billion dollars. Videocon is the third largest home appliance
and consumer electronic company in India. Since 1998 it has expanded its operations
globally. Net Income of the company in the year 2010
was 407.02 crores.
CUSTOMER:-
35%
60%
5%
Sales
lower middle classmiddle class`higher class
COMPETITOR:-
PRESENTED BY:- Abhishek Mathur Amit Yadav Bhupen Sharma Deepika Kachawa Monika Jain
Nijo Ninan Piyush Poddar Ravi Prakash
Kumawat Sahil Yadav Shiv Bhagwan
THANK YOU
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