video seo: how to double your traffic this year with youtube & video seo

How To Double Your Traffic This Year With

Video SEOBy The HOTH

#SEJThinkTank @the_hoth

What best describes you?

• SEO Agency

• Marketing Agency

• E-Commerce

• Local Business

• Other

Poll Question 1

• In this webinar we’re going to show you the strategy that will help you

double your traffic with Video & Video SEO

• Make sure you stay until the end because I’m going to show you were

you can get the slides & notes PLUS a special bonus

What You’re Going To Learn

Who Are We?

The HOTH• If you don’t know who we are:

• The HOTH - White Label SEO

• Clayton Johnson

• CMO of The HOTH

• Speaker at SEJ Summit

• I talk fast

• Make sure you turn off Facebook / email / distractions

• We’re going to be going through a lot of content really quickly

Warning

Ready?

Video Is The Massive Untapped Opportunity In

• YouTube is the 2nd largest search engine

• And VIDEO is enormous

• In fact, a study done by Cisco last year

predicted that by 2021, video will account

for over 82 percent of all consumer

internet traffic

• This is the time to invest in video content!!!

Video Opportunity

https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html

• Here’s why:

• All these years you’ve worked hard on

your website, cranking out articles

with awesome content… to rank in

Google

Video Opportunity

• But none of those articles will rank in

YouTube, the worlds 2nd largest

search engine.

• You’re essentially letting these articles

go to waste!

Video Opportunity

• So to take advantage of all that

opportunity, you just need to turn

your content into videos!

Video Opportunity

Do You See The Opportunity?

• Here’s the crazy thing - What

would it be like to search for

something on Google, go to

your competitors website and

see your ad there?

Video Opportunity

• Well if you do your optimization

right, then that’s what you’re

going to get from YouTube!

• That means you don’t even have

to have killer rankings as most of

the traffic is from browsing &

recommended videos!

Video Opportunity

There are 3 Goals:

• 1. Ranking In Google With

Videos

• ~25% of search results

contain at least 1 video

Video Opportunity

http://pages.searchmetrics.com/rs/656-KWJ-035/images/Whitepaper_Universal_Search_US.pdf

• 2. Ranking In YouTube via

YouTube search

Video Opportunity

http://pages.searchmetrics.com/rs/656-KWJ-035/images/Whitepaper_Universal_Search_US.pdf

• 3. Getting Suggested

In YouTube

Video Opportunity

https://backlinko.com/video-seo-guide

• Approaching Video SEO is a bit different than regular SEO

• YouTube knows all the metrics of the content and knows what are

indicators of good content

• The goal is to keep people on the site, and if you do that…

• YouTube will promote you for FREE, if you get your optimization right!

How YouTube Works

• So today were going to show you exactly:

• How to capture all that value!

• Find killer proven topics

• Easy tricks to create high quality videos that get views

• How to optimize these to rank in YouTube, in Google, AND get the traffic

from suggested videos!

Video Opportunity

• Let’s talk about the strategy from the beginning!

How Youtube Works

1. How To Find Proven Topics For Video

• Here’s the top 3 ways to come up with video topics

Creating Video Topics

• 1) Easy Win: Take existing content you already have and turn it into videos

• This is the easiest win because you already have the content!

• Get a list of your top performing blog posts in terms of interaction

• Turn that content into video!

• 2) Competition Analysis

• The idea here is to find competing channels, see what topics they are

covering, and model that!

www.VidIQ.com

• 3) Take those ideas and run

them through YouTube

suggest

• Youtube gives you the topic

ideas!

Do you see how you can get loads of pre-validated ideas

quickly?

2. Get More Out Of Every Video You Create

• In terms of what YouTube thinks is a quality video there are a lot of

factors

• However the most important ones are watch time and engagement.

• YouTube’s goal is to keep people on the site - so the longer you keep

people on, engaged, watching videos the better!

• Let’s break down each element:

Creating Videos

• Getting people to watch

• The title, description, thumb, get the click.

• Focus on High CTR headlines, intriguing headlines

that match with highly searched topics, and using

bold colors

• First 15 seconds has to be killer: make sure to get

into the hook / preview of what it’s about, or a teaser

Creating Videos

• Increasing watch time

• 7-16 min get up to

50% more views.

Creating Videos

http://www.tubefilter.com/2017/06/22/youtube-algorithm-research-cracking-the-code/

Creating Videos

https://youtube-creators.googleblog.com/2012/08/youtube-now-why-we-focus-on-watch-time.html

• Increasing Engagement

• At the end of the video, ask

them to comment like and

subscribe

• End Cards / Annotations

• Cards through out the video

Creating Videos

https://backlinko.com/youtube-ranking-factors

• Increasing Engagement

• End Cards / Annotations

Keep people watching!

Creating Videos

3. Easy Video Optimization For More Traffic

• Studies are showing that there isn’t as much correlation between

keywords and actual rankings within YouTube - however that doesn’t

mean you shouldn’t optimize.

• As it may mean less for rankings, it still matters for understanding what

the video is about and relevancy!

Video Optimization

• There are a few basic video optimization things you’ll want to do to

make sure you’re giving max relevancy:

• Keyword in the upload filename, title, description

• This covers the basics, but is becoming less important vs other factors

over time

Video Optimization

• The bigger opportunity:

• Most channel traffic will

come from suggested videos

• How do you get there?

• TAGS!!

Video Optimization

https://backlinko.com/video-seo-guide

• How to optimize with tags:

• Use tube buddy or VidIQ

• Search your main keywords

find the videos ranking, jack

their tags

Video Optimization

• How to optimize with tags:

• Use tube buddy or VidIQ

• Search your main keywords

find the videos ranking, jack

their tags

Video Optimization

• When you’re editing your

video, vidIQ will suggest tags

from videos to gain views

• You can easily add these to.

Your title, description, and

your tag section.

Video Optimization

Do you see how you can easily optimize your videos to

capture more value?

4. Multiply Your Reach With Video Promotion

• Promote soon after you

publish!

• This increases view

velocity, which will help

your video to show up

Video Promotion

• How to get a big push right in

the beginning?

Video Promotion

• 1. Email to your list

• This will be the quickest way

to start of your video with a

Video Promotion

• 2. Push to social media

Video Promotion

• 3. Embed in your blog

• Keeps people on your site

longer!

Video Promotion

• 4. Paid traffic

• You can actually get an

organic boost by using

adwords to advertise your

videos

Video Promotion

https://www.stonetemple.com/youtube-google-video-ranking

Do You See How You Can Easily Multiply Your Reach?

• 1. Finding Topics: • Do easy wins: Turn your best content into videos!

• 2. Creating The Video Best Practices: • Most important: Keep watch time & engagement up!

• 3. Easy Optimization • Use tags to get into suggested videos, where most of the traffic is

• 4. Video Promotion • Multiply your reach by promoting on your blog, email, social, and PAID!

The Simple Process

• By doing this:

• You gain an entirely new channel - The 2nd largest search engine, with a

medium that geared to be the VAST MAJORITY of internet traffic in the

very near future

Video Is HUGE

• Unlike the Google and the long process it takes to build links, Youtube

will PROMOTE your content for free if you optimize it right

• On top of that, 25% of Google searches have at least 1 video in them, so

you can also rank in the serps!

Video Is HUGE

Do You See The Power In Harnessing Video?

• Now that you’ve seen this, are you planning on investing in Video this year?

• Yes

• No

Poll Question 2

Reminder: Q&A At The End!

• I know it’s not as easy as it sounds!

• First, it’s really expensive.

• Industry standards are $1000 per MINUTE of video!

• A HD camera can costs thousands

• Let alone lights, studio, actors, editing, editing software

Problems

• On top of that, there’s the simple fact that most people don’t want to be

on camera!

Problems

• What if we could…

• …Make pro level videos, for a reasonable price?

• Create lots of content, in a scalable way?

• You didn’t have to be on video?

• You could just sit back and relax?

Video Is Hard

Would You Be Interested In Hearing About it?

• About a year ago we started looking for a solution for this.

• We found a bunch of solutions that didn’t really cut it.

• Most solutions were either poorly animated videos that didn’t really

match the quality we were looking for.

• Really cheesy spokesperson type videos that didn’t match our brand.

• Or on the other hand, videos that were custom made and way to

expensive to scale.

The Solution

• So we went to work.

• We found a national TV producer and brought her on board.

• Hired professional script writers

• We created a studio, hired professional actors

• Created an entire editing team

• And created a process for producing high quality video at scale….

The Solution

• HOTH Video takes your blog content and turns it into high quality, engaging

videos.

• It’s the only thing like it of it’s kind and this is the KEY to capturing this

massive opportunity with Video… without doing it yourself!

• It allows you to sit back as we do all the hard work of turning your content

into killer videos so you can take advantage of this massive opportunity with

Video SEO!

HOTH Video

• Here’s how it works:

• 1. Come to our website and give us your seed content.

• 2. Our professional script writing team will edit your content into a video script

• 3. We’ll shoot HD quality video of a professional actor in a studio with your script

• 4. We’ll add professional b-roll and title cards

• 5. We’ll give you a final cut version as well as a YouTube description to upload!

HOTH Video

• Your job is to do nothing while we do all the work.

• You get to pick the content. You get to approve the script. You get to approve

the final video.

• Let our team of pros create amazing videos for you - at scale!

Your Job:

• How much does it cost?

• Industry standards are $1000 per min.

• That means a 5 min video would be $5000.

• But we’re masters at scaling. Everything we do is built to scale.

• So even though were producing it, writing it, shooting it, adding b-roll, editing,

and producing a final version… your cost per video is only:

HOTH Video

But We Have A Special Deal

For You!

• We wanted to make this a no brainer to try out, until Jan 3,1 2018 we’re offering

buy one get one free videos!

• That means each video is half price at $150 EACH!

Special Offer

TheHOTH.com/videospecial

100% Satisfaction Rock Solid

HOTH Approved Money Back Guarantee

Deal Ends Jan 31, 2018

Thanks!

video seo: how to double your traffic this year with youtube & video seo

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