video virality: the magic formula

The

natureof video

virality

What do these

videos

have in common

?

Source: YouTube

viral.

They have gone

officialFILM260

Source: YouTube

ADJECTIVE

1. Of the nature of, caused by, or relating

to a virus or viruses.

2. (Of an image, video, piece of

information, etc.) circulated rapidly and

widely from one Internet user to another.

vi∙ralvahy – ruh l

But how do these unique videos gain

our attention in the same way?

Source: Tumblr

3 key factors to going viral:

CONTENT SHARES AUDIENCE

Try the ACMmodel:(commonly used by advertisers!)

Get Attention

Gain Comprehension

Be Memorable

Part 1: content

A C M

Get attention

Grasp initial

attention through

humour or

surprise!

Or use cats! This kitty got over 22 million views :o

Source: YouTube

Gain comprehension

Videos should be

easy to follow so

that everyonecan

understand…

Source: YouTube

…or bizarre

enough that

nobodyunderstands!

Source: YouTube

Be memorable

Videos with

catchy tunes or quotable lines

spread like

wildfire.

Source: YouTube

WHOshares it

Part 2: shares

WHEREit is shared

Source: Tumblr

Tastemakers can make a HUGE impact!

who shares it

Double Rainbow

was a dud until

Jimmy Kimmel tweeted about it.

Source: YouTube

where it is shared

Wrecking Ball

Chatroullette

Version gained its

momentum on

Buzzfeed.

Source: YouTube

Part 3: audience

We want an

ENGAGINGmessage Give us an

opportunity to get

INVOLVED

Source: Tumblr

Dove engages viewers with a relatable theme – the struggle with body image.

engaging message

Keep your audience

emotionallyengaged with a

humorous, uplifting or

relatable message to

create a desire to

share.

Source: YouTube

Hundreds of organization’s made Harlem Shake videos – Queen’s U included!

Opportunity for involvementSource: YouTube

Parodiesare a great way for

viewers to spread

their love for a

viral video.

to creating a viral video

ingredientThe last

?

!

(or bad luck in this girl’s case… yikes!)Source: YouTube

luck!a little bit of

There is no magic formula.

Sources

All pictures featured

are licensed under

Public Domain CC0

from Youtube or

Tumblr.

http://www.oxforddictionaries.com/definition/english/viral?q=viral

https://www.youtube.com/watch?v=H7jtC8vjXw8

https://www.youtube.com/user/theyearinreviewCA?feature=inp-be-rx1

http://www.ted.com/talks/kevin_allocca_why

_videos_go_viral#

https://medium.com/this-happened-to-

me/d19d9b9465de

http://www.theguardian.com/media-

network/ebuzzing-partner-zone/making-

your-video-go-viral-the-seven-golden-rules