video vocab 03 - marketing vocabulary

Video Vocab03: Marketing

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mar•ket•ing

noun [u]

|ˈmärkiti ng |

The action or business of promoting products or services to the public and business.

marketingDefinition:

The Internet has allowed companies to target their marketing more precisely.

marketingExamples:

Marketing plays an important part in the success of a new product.

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marketingDirect +

Marketing

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Viral +

Targeted +

+ Plan

+ Manager

+ Mix

ad•ver•tis•ing

noun [u]

|ˈadvərˌtīzi ng |

The promotion through public announcements in newspapers, TV, radio or the Internet of a product, service or event, in order to attract or increase interest in it.

advertisingDefinition:

GE has increased its advertising budget by 10% to help it grow in new markets.

advertisingExamples:My company now spends more on advertising on the web than we do on TV.

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brand

noun [c]

| brand |

A type of product made by a particular company.

brandDefinition:

The Coca-Cola brand is worth more than 55 Billion dollars.

brandExamples:

What brand of soap do you usually buy?

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launch

verb [t]

| län ch |

To introduce a new product with advertising and publicity.

launchDefinition:

Ford plans to launch 3 new small car models this year to try to recapture market share.

launchExamples:

We plan to launch the new product next month.

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con•su•mer

noun [c]

| kənˈsoōmər |

A person who buys goods or services.

consumerDefinition:

Consumer advertising is only a small part of our marketing mix because we are mainly focused on corporate clients.

consumerExamples:

The rise in transport costs will mean higher prices for the consumer.

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mar•ket re•search

noun

|ˈmärkit rēˌsər ch |

The collection and processing of information about customers and why they buy products.

market research

Definition:

market research

Example:

Market research shows that there is demand for another large supermarket in the area.

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brand i•den•ti•ty

noun

| brand īˈdentitē |

The value or perception

a company wants

consumers to associate

with its brand.

brand identityDefinition:

The new advertising campaign is intended to improve our brand identity.

brand identityExamples:

Gucci has a strong brand identity in the luxury market.

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pub•lic rel•a•tions

noun

|ˈpəblik riˈlā sh əns |

Creating and maintaining a good image with your customers and the public.

public relations

Definition:

PR

Angela works in PR. She’s the Public Relations officer for a German bank.

public relations

Examples:

After the recent scandal, the company has started a new PR campaign to help improve public relations.

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cam•paign

noun

| kamˈpān |

A planned and organized series of actions intended to promote a product or service.

campaignDefinition:

Accenture, will launch a new marketing campaign to promote its services to small companies.

campaignExamples:

Our company will launch a new campaign to market our products to European consumers.

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po•si•tion

verb [t]

| pəˈzi sh ən |

positionDefinition:

To affect the way a product is presented to the public and how people think about that product.

Toyota is positioning its products to middle-income families in Asia.

positionExamples:

We need to position the new product carefully or we will miss our target market.

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