videos, texts and more: new ways to engage talent on social

A LITTLE ABOUT JESSICA:

Jessica Miller-Merrell Founder of

@jmillermerrellForbes Top 50 Social Media Power User, HR, Recruiting & Workplace Evangelist. Divergent Thinker.

How to incorporate live video on Snapchat, Instagram, and Facebook into your recruiting efforts

Creative ways to build engagement (we’re talking emojis and more)

How to keep in touch through the apply process via texts and social

YOUR TAKEAWAYS:

TIME SPENT ON SOCIAL

2016 Nielson Social Media Report

THE COMPLEX RECRUITING UNIVERSE

THE CANDIDATE LANDSCAPE

Mobile first worldResources at their fingertipsCandidates expect experiencesCreativity wins!

IBM Mobile First Portfolio

OUR AGENDA:

TOPIC 1: LIVE VIDEO

TOPIC 2: GETTING CREATIVE

TOPIC 3: CANDIDATE ENGAGEMENT

TOPIC 4: METRICS AND MEASUREMENT

INCORPORATING LIVE VIDEO: THE GIRAFFE CAM

THE BENEFITS OF LIVE VIDEO

POWER OF SHARING THE EMPLOYEE VOICE

2016EDELMAN TRUST BAROMETER

FACEBOOK LIVE: FIU BUSINESS CAREER SERVICES

TWITTER & PERISCOPE: #THEAHALIFE

SNAPCHAT: AOL AND #BUILTBYGIRLS

INSTAGRAM STORIES: INSIDE ZAPPOS

WHAT VIDEO PLATFORM SHOULD I USE?

GETTING CREATIVEGETTING CREATIVE: AT&T

GETTING CREATIVEVIRTUAL REALITY: GAP

GETTING CREATIVEWHERE TO START

1. Know your audience 2. Get an executive sponsor3. Research the marketplace4. Lighthouse your idea5. Focus on metrics

GETTING CREATIVETHE END-ALL BE-ALL: EDCALS

Used to organize and plan your content

Helps focus your efforts

Allows time for content and graphic creation

Can be as simple as a Google doc

CANDIDATEENGAGEMENT

US Social Content Ratings, 2016

CANDIDATE ENGAGEMENT:AUTOMATION IS YOUR BEST FRIEND

STEP 1: Leverage your ATS

STEP 2: Create message templates, like SMS

STEP 3: Use CRM, Gmail or Chrome Extensions

FOCUS ON MOBILE TO ENGAGE CANDIDATES

Non-HTML emails

SMS

Customized messaging

MEASUREMENT & METRICS: GOOGLE ANALYTICS

MEASUREMENT & METRICS

Source of hire

Impressions

Conversions

Engagements

Clicks

Social recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.

FINAL THOUGHTS