vin65 roadshow

Sell More Wineon the Internet

10 Ways to

Hello My Name is

Andrew Kamphuis

Sell the Most Wine Online

Sell More Wineon the Internet

10 Ways to

How to AnnoyYour Customer

“Flash” on Your HomepageKnow What’s Annoying?

Broken FunctionalityKnow What’s Annoying?

Creating an Account to CheckoutKnow What’s Annoying?

Out of Stock InventoryKnow What’s Annoying?

Exorbitant Shipping RatesKnow What’s Annoying?

AgeGates to Enter a SiteKnow What’s Annoying?

AgeGates to Enter a SiteKnow What’s Annoying?

No AgeGate AgeGate0%

10%

20%

30%

40%

50%

60%

SPAM!Know What’s Annoying?

Painfully Slow Website

Know What’s Annoying?

No Order Tracking

Know What’s Annoying?

Cute Navigation Names

Know What’s Annoying?

Sell More Wineon the Internet

10 Ways to

Amazon, Zappos are the Bar1

Move this text down.

Your Wineryvs

Get Mobile2

Nov 2010 Nov 2011 Nov 2012 May 20130%

5%

10%

15%

20%

25%

Over 23% Mobile

TraditionalWebsite

MobileOptimized

Seamless Transition

28 X

Use Offline to Get Them Online3

Connect your POSto Your Website

Customer Ratings & Reviews4

77% of Visitors Read Reviews

86.9% Trust ThemOver Critics Review

Over 20% More Sales WhenReviews are Added to a Page

How Do You Get Reviews?

Post Purchase Email

Offer Incentives

Add Social Widget

Just Ask

Know Your Visitor’s Dog’s Name5

Remember Key Dates

Show Them the Wine They Want

Segment Your Email

Record Your Numbers Monthly6

# of Purchases

# of Visitors

Conversion Rate

Retention Rate

# Of Customers From Last Period

That Are Still Customers This Period

Sum Of Order Totals

Number of Orders

Average Order Value

Lifetime Value

Customer Profit

Year

Retention Rate

(1-Retention Rate)*

All Acquisition Expenses

Number Of New Customers

Cost to Acquire Customer

Percentage of Promoters

Net Promoter Score

Ask: How likely is it that you wouldrecommend our winery to a friend?

Percentage of Detractors-

Don’t Let Designers Override Common Sense7

Wine Page

Get the ButtonsRight

Other Things toThink About When Hiring a Designer

Hire a WEB Designer

Make Sure Your DesignWorks for SEO

Streamline the Checkout8

Remove the “Create an Account”

One PageCheckout

21.8%Lift

Secure Shopping Message

2nd Order is More Important Than 1st9

Use Shipping Incentives10

Your WineryGround Free

Priority Mail $7.00

2 Business Days $15.00

1 Business Day $25.00

Ground ??

Priority Mail ??

2 Business Days ??

1 Business Day ??

Ground: FreeStandard: $ 4.982 Day: $14.971 Day: $24.97

Your WinerySuper Saver Free

Standard $3.99

2 Days $12.98

1 Day $19.98

Ground ??

Priority Mail ??

2 Business Days ??

1 Business Day ??

Be Upfront About Shipping Costs

Use Realistic Shipping Fees

Use Shipping Incentives

Questions toAsk When

Building a Website

Do you use a CMS (Content Management System)?

Do you create a mobile site with my website?

How do you stay current with best

practices?

Who owns the data?

Will my site be PCI compliant?

Will my site be setup with Google Analytics?

What happens if our relationship goes

south?

Conclusion