vinod sahara
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SUMMER TRAINING PROJECT REPORT
(MBA - 035)
ON
“A Comparative Analysis of Consumer Behavior in relation toHealthcare products of Sahara Care House with respect to other
brands present in the market”
AT
SAHARA CARE HOUSE,DELHI.
Submitted in Partial Fulfillment of
Master of Business Administration (MBA)
Programme: 2010 -12
Of
Gautam Buddh Technical University, Lucknow
Submitted by
VINOD KUMAR
(MBA - III SEMESTER)
(ROLL NO. - 1001470053)
Faculty of Management Science
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Shri Ram Murti Smarak College of Engineering & Technology, Bareilly
Shri Ram Murti Smarak College of Engineering &
Technology, Bareilly (U.P.)
Faculty of Management Science
Certificate
This is to certify that Mr.Vinod Kumar, a regular student of MBA 2010 Batch has
undergone Summer Training in SAHARA CARE HOUSE, Delhi on the topic of A
Comparative Analysis of Consumer Behavior in relation to Healthcare products of
Sahara Care House with respect to other brands present in the market for a period
of...6.. week commencing from 13-06-2011 to 21-07-2011
This Summer Training Project Report embodies the facts and figure collected and
interpreted by him/her during the course of Training.
This Certificate is issued by the undersigned on the basis of the Summer Training
Certificate of the organization in which the student completed the Summer Training
during above period.
(Anant Kumar Srivastava) Date:
Head of Department Place: Bareilly
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DECLARATION
I, VINOD KUMAR, Roll No 1001470053 a student of MBA third Semester
of SRI RAM MURTI SMARAK COLLEGE OF ENGINEERING AND
TECHNOLOGY, BAREILLY hereby declare that I have carried out
Summer training project on Topic “A Comparative Analysis of Consumer
Behavior in relation to Healthcare products of Sahara Care House with respect to
other brands present in the market” in SAHARA CARE HOUSE, DELHI.
I further declare that project work is my original work and no part of this report
has been published or submitted to anybody or university for award of any other degree
or Diploma.
VINOD KUMAR
MBA III Sem.
SR
MS CET, Bareilly
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ACKNOWLEDGEMENT
I would really express my special and profound gratitude to my internal guide Ms.
Jasmine Kaur for kindly giving his consent for our training in this organization.
I am deeply grateful to Mr. ANUBHAV CHAUDHARY, Business Development
Head of SAHARA CARE HOUSE , for the cooperation extended by him to conduct
this study, advising me on this project report and furnishing the required information.
I am extremely grateful to the authorities of Sri Ram Murti Smarak College
Of Engineering & Technology, Bareilly for deputing me under NTPC Ltd., Singrauli
Sonbhabra (U.P.).
At the end, I would like to extend my special gratitude to
SAHARA CARE HOUSE, for sparing their valuable time and cooperating with us in
our study.
VINOD KUMAR
MBA III Sem.
SR
MS CET, Bareilly
Table of contents
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INDEX NO. PARTICULARS PAGE NO.
I EXECUTIVE SUMMARY 7
II 8-10
1 INTRODUCTION TO INDUSTRY 11 – 21
1.1 Introduction of Health Insurance in India1.2 Policy Change in the Indian Insurance
market1.3 Investment policy in the Indian insurance
market1.4 Future of Indian Insurance Market1.5 Market Share of Health Insurance in India
2 COMPANY PROFILE 22 – 61
2.1.1 Sahara Group
2.1.2 Business Entities of Sahara Group
2.1.3 Business Entities
2.1.4 Profit Sharing Practices
2.2.1 About the Company
2.2.2.Presence of Operational Network
PART-A PLAN B-1 -Concierge Service (Primary
Product)
PART-B PLAN A & PLAN B-Healthcare Insurance
3 RESEARCH METHODOLOGY 62 – 70
3.1. Title
3.2. Objectives of the study
3.3. Type of Research
3.4. Scope of Study
3.5. Sources of Data
3.6. Sample Design
3.7. Sample size
3.8. Sample description
3.9. Research Instruments
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3.10. Limitation of the study
4 DATA ANALYSIS AND INTERPRETATION 71 – 81
Data Analysis & Interpretation of Healthcare
Insurance along with Primary Services
5 SUMMARY OF FINDINGS 82 – 84
6 RECOMMENDATION AND CONCLUSION 85– 87
7 BIBLIOGRAPHY 88-89
8 ANNEXURES 90 – 93
Executive Summary
The purpose of the study is to find out the market potential of Health insurance along
with its associated Concierge services by Sahara as compared to other companies. Sahara
Care House is interested in finding out the sales potential of its services offered.
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Specifically, the research objectives are to: Gauge the consumer sentiment on the various
services provided by the various companies in the city.
1 Identify areas of improvement on the various services provided by Sahara Care
House’s competitors.
2 Determine the type of services needed by the consumers of Sahara Care House.
3 To make the Comparative Analysis of Sahara Care House with its competitors.
5 Rank and evaluate the relative importance of the various products and its
associated products and services of Sahara Care House.
6 Gather and analyze the future aspirations of the customers with respect to the
product offerings.
7 To create the awareness of its products and services in the market, which has low
penetration.
Chapter-1
1.1 INTRODUCTION OF HEALTH INSURANCE IN INDIA
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In mid 80’s most of the hospitals in India were Government owned and treatment was
free of cost. With the advent of Private Medical Care the need for Health Insurance was
felt and various Insurance Companies (New India Assurance, National Insurance
Company, Oriental Insurance & United Insurance Company) introduced Mediclaim
Insurance as a product.
According to recent news report health insurance continues to be the fastest growing
segment with annual growth rate of 25%. Health Premium has risen to Rs. 8100 crores in
2009-2010. As per the recent reports from various agencies the health sector has the
potential to become a Rs. 30000-crore industry by 2015. Estimates of leading Chambers
of Commerce also confirm these estimates.
On August 15, 2007 Prime Minister had announced Rs 2000 Crores for Health Insurance
for poor citizens and the impact of the same is being seen by us in the form of success of
RSBY (Rashtriya Swasth Bima Yojna ).
In 2010 with entry of various private Insurance companies now the customers have
choice of buying this insurance from 21 Insurance companies.
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The Companies, which offer Health or Mediclaim Insurance at present, are;
1. Apollo DKV Insurance Company Limited.
2. Bajaj Allianz General Insurance Company Limited
3. Bharti AXA General Insurance Company Limited
4. Cholamandalam MS General Insurance Company Limited
5. Future Generali India Insurance Company Limited
6. HDFC General Insurance Company Ltd.
7. ICICI Lombard General Insurance Limited.
8. IFFCO Tokio General Insurance Company Limited
9. Max Bupa Health Insurance Company Limited
10. National Insurance Company Limited
11. New India Assurance Company Limited
12. Oriental Insurance Company Limited
13. Raheja QBE General Insurance Company Limited
14. Reliance General Insurance Company Limited
15. Royal Sundram Alliance Insurance Company Limited
16. SBI General Insurance Company Limited (Introducing Shortly)
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17. Shriram General Insurance Company Limited
18. Star health and Allied Insurance Company Limited
19. TATA AIG General Insurance Company Limited.
20. United India Insurance Company Limited
21. Universal Sompoo General Insurance Company Limited
India is the only country where hospitalization insurance policy was being sold as Med
claim Insurance Policies. The very name gives a feeling to the insured that claim has to
be lodged. If motor insurance policy is not sold as motor insurance claim policy and
household insurance policy is not sold as household claim policy then why this is named
as Med claim?
In the recent years the trend has emerged that some Insurance companies have started
calling this product as Health Insurance.
Health Insurance and Med claim are two different names for the same product. The
change has started coming and now we have started calling it Health Insurance. ICICI
Lombard has even named it as Health Insurance Policy.
Calling is as Health Insurance is a positive way of looking at this Insurance. It also giving
us a feeling that we as a society have started moving from curative medical care to
preventive medical care.
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According to sources in Oriental insurance it is being felt that mindset has started
changing over the last couple of years “ The new middle- class of India aspires for quality
healthcare service and doesn’t mind going to expensive hospitals like Apollo or Escorts.
There is no reason why healthcare insurance should not be successful with this class.
Rating Given by Consumer Voice
Name of
the
Company
Overal
l Rank
TP
A
Tangibilit
y
Proble
m
Solving
Reliabilit
y
Responsivenes
s
Assuranc
e
Empath
y
Tata AIG 1 2 2 1 1 1 1 1
HDFC
Chubb 2 2 1 1 2 2 2 2
Bajaj
Allianz2 2 1 1 2 2 2 2
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ICICI
Lombard2 2 1 1 2 2 2 2
IFFCO
Tokio
2 2 1 1 2 2 2 2
Royal
Sundaram6 6 4 9 11 4 4 8
Oriental
Insurance7 10 8 6 4 7 9 7
Cholaman
-dalam8 5 10 7 10 8 7 6
New India
Assurance9 11 11 8 7 9 10 9
United
India
Insurance
10 8 9 11 9 10 8 10
National
Insurance11 9 7 10 8 11 11 11
(Source: www.healthinsuranceindia.org)
1.2 POLICY CHANGE IN THE INDIAN INSURANCE MARKET
The Insurance Regulatory Development Act, 1999 (IRDA Act) allowed the entry of
private companies in the insurance sector, which was so far the sole prerogative of the
public sector insurance companies. The act was passed to protect the concerns of holders
of insurance policy and also to govern and check the growth of the insurance sector. This
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new act allowed the private insurance companies to function in India under the following
circumstances:
• The company should be established and registered under the 1956 company Act
• The company should only the serve the purpose of life or general insurance or
reinsurance business
• The minimum paid up equity capital for serving the purpose of reinsurance
business has been decreed at Rs 200 crores
• The minimum paid up equity capital for serving the purpose of reinsurance
business has been decreed at Rs 100 crore
1.3 INVESTMENT POLICY IN THE INDIAN INSURANCE MARKET
• A policy known by the name of 'Health plus Life Combo Product', offering life
cover along with health insurance has been granted permission by the IRDA act
and insurance companies are allowed to provide it now.
• The FDI limit in the insurance sector has been capped at 26% for the foreign
marketers but the government is thinking to increase it to 49% and a bill of this
offer is pending at the Rajya Sabha
• A low cost pension scheme is supposed to be formed by the Pension Fund
Regulatory and Developmental Authority (PFRDA) on 1st April, 2010 to provide
social security to the poorest class.
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• The compulsory ceding by every General Insurance Corporation (GIC) would go
on to stay at 10% under current regulations as specified by IRDA.
1.4 FUTURE OF INDIAN INSURANCE MARKET
As per the report of 'Booming Insurance Market in India' (2008-2011), concentration of
insurance markets in many developed countries of the world has made the Indian
insurance market more magnetic in terms of international insurance players. Furthermore,
the report says
• Home insurance sector is likely to achieve a 100% growth since home insurance
are made compulsory for housing loan approvals by the financial institutions.
• In the coming three years Health insurance sector is all set to become the second
largest business after motor insurance.
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• During the period of 2008-09 to 2010-11 the non life insurance premium is likely
to have a growth of 25%.
1.5 MARKET SHARE OF HEALTH INSURANCE IN INDIA
Health Insurance is an important part of Indian Insurance market and it portfolio which
growing at the highest rate. Therefore various proposals are under consideration at
different levels with IRDA, Insurance Companies, Government Agencies & Corporate
bodies. According to newspaper reports some of these are:-
17 General Insurance Companies and 3 Health Insurance companies are at present selling
health insurance. During 2009-10 premium figure is estimated to have touched Rs. 8100
crores.
(1)- Number of stand alone Health Insurance companies is increasing at a slow pace. Star
Health was the first health insurance co and it was followed by Apollo Munich which
started operations in August 2007. Max Bupa has started operations in April 2010.
Religare is planning to start operations in near future but without any foreign partner.
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(2)- In view of increase in medication as well as health care costs the sum assured limit of
Rs. 5,00,000 has been steadily increasing and now many companies are issuing policy of
Rs, 10,00,000. Max Bupa has introduced a product where even a policy of Rs, 50, 00,000
can be issued and that too to a person of 80 years. It is a good charge.
(3)- More and more life Insurance Companies are now selling Health Plans –which is a
combination of Health Insurance and Mutual fund. It is foreseen that SEBI view on
Mutual fund will have impact on this product also.
(4)- Hospitals/Pharma Co’s may become promoters / investors in health insurance
companies. It may result in better healthcare management as resources can be effectively
utilized for the welfare of the society. But reach can be limited as India is a very large
country. Contribution of 3 large corporates Max, Fortis & Apollo will be merely a
symbolic thing.
(5)- Our projections are that by 2015 Health Insurance premium will touch Rs, 35,000
crores and by 2025 it will be Rs, 4,00,000 crore industry.
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2.1. ABOUT THE COMPANY
We understand the value of relationships
So we personalize our services for you…
Sahara Care House is an emotionally driven commercial enterprise offering various
services for Global Indians, who are settled overseas but have family and friends in India.
Sahara Care House offers many opportunities to reach out to their loved ones through a
bouquet of attractive services in 197 cities across India. Their services are rendered by
3500 dedicated Relationship Ambassadors who are on call 24x365 to assist you and make
your loved ones in India feel that you genuinely care for their well being.
Sahara Care House is a single window service platform offering more than 5000 products
and 60 services for Indians residing overseas Non-Resident Indians (NRIs) and Persons
of Indian Origin (PIOs). You can avail our services by either becoming a member or
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transacting as a guest. Sahara Care House is an exclusive NRI service and concierge
service portal designed to help NRIs extend a helping hand to their family members and
loved ones in India. Rather than simply sending money at home, NRIs and PIOs can
assist their family members in emergency or routine life by selecting from our variety of
products and services categorized under Healthcare, Personalized, Utility and Shopping
Services. Under these four verticals Non-resident Indian (NRIs) may request for bill
payments, property management, legal and taxation services, school or college admission
information service, travel and leisure, visit by Relationship Ambassador and other
specialized concierge services. Guests may also take care of their loved one's health by
gifting them Individual or Preventive Healthcare Package.
Sahara care house is pioneer in concierge services across the India. We lead in concierge
services, corporate concierge services, NRIs help, NRI services and online shopping all
over India. One can rely on us for best serving organization in Utility services,
personalized services and health care services online through Sahara care house.
An absolute online shopping portal permits to request for services and track your request
self, making your life easier by giving these all on your door step. Availing three stages
for serving you better: Call centre access, help desk and Internet online shopping portal.
Sahara Care House is part of the Sahara India Pariwar, one of India's largest business
conglomerates with an asset base of over USD 10.87 billion. With a workforce of over
910,000 workers, it has a consumer base of nearly 90 million and 1707 offices across the
country. Its diversified business interests include Financial Services, Infrastructure and
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Housing, Media and Entertainment, Retail Chain, Tourism and Hospitality,
Manufacturing, Services and Trading.
2.2. Genesis & Origin
Sahara India- a corporate, which believe that quality, is never an accident it is a result of
planning, team work and a commitment of excellence. Sahara India Pariwar is a multi-
business conglomerate with diversified business interest that includes finance, real estate,
media & entertainment, tourism & hospitality, and service & trading.
Sahara India Pariwar
Year 1978 in Gorakhpur, India
2010, headquarter in
Lucknow, India
Workers 3 9.10 lack
Dependents 15 45.50 lack
Asset Rs.2000 Over 10.87 Billion dollar
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Establishments 1707
Sahara India Pariwar is a major entity on the corporate scene having diversified
business interests that include Finance, Infrastructure & Housing, Media &
Entertainment, Consumer Products, Manufacturing, and Services & Trading.
Quality is Their essence and we, at Sahara India Pariwar , have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued us.
We look forward to reaching the zenith and reaffirm their commitment to the process of
sound nation-building.
CORE COMMITMENTS - OUR STRENGTH
• Emotion
• Discipline
• Duty
• No discrimination
• Quality
• Give respect
• Self-respect
• Truth
• Collective Materialism
• Religion
• Absolute Honesty
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2.3 Visions, Mission &Values.
• What
A commitment of Sahara India Pariwar to the genuine needs and rights of anybody &
everybody - Be it to a depositor, newspaper reader, consumer.... all business
associates and Sahara India Family Members.
• Need
India needs effective consumer protection and protection of workers' genuine rights.
There are various agencies, promising protection & action. But no external body can
provide justice unless the company becomes 'QUALITY CONSCIOUS' WITH
STRICTLY NO DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS
as its very dominating nature.
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• Motto
We not only believe but practice NO DISCRIMINATION, JUSTICE & HIGH
QUALITY - means enthusiastic, productive performance of duty "KARTAVYA'
towards the consumer', workers' genuine satisfaction.
• Aim
To provide justice - be it a matter of the tiniest imperfection or injustice in Their
COMMITMENT - products or services. direct or indirect, short term or long term.
• Where
Kindly rush your grievances/suggestions or any queries related to Sahara India
Pariwar to the nearest Sahara establishment and/or to:
• Objective
At Sahara Care House, we believe in providing outstanding personalized services to
meet the needs of their customers worldwide and their families in India.
Their service solutions ensure convenience, value and absolute
satisfaction for their customers.
• Response Will Never Be Delayed and Justice Will Never Be Denied
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2.4 Profit Sharing Practices
2.5. Business Entities
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2.6 Business Ethos
Sahara Care House has imbibed the business ethos of credibility,
reliability and trust of Sahara India Pariwar.
'Security & Transparency' – Deep-rooted ethos and culture,
transparent business processes of Sahara Care House, combined
with the highest degree of professionalism.
'Trust' – Part of a respected and well established USD 10.87 billion
conglomerate of 32 businesses.
'Heritage' – History spanning 28 years, + 910,000 employees,
servicing 1 out of 17 Indians.
'Reliability' – 3500 'Relationship Ambassadors' across 197 cities
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ensuring coverage of entire country.
'Dedication & Commitment' – Respect for human values;
sensitivity & responsiveness to customers' needs.
Sahara Care House – We understand your values, your needs
and concerns.
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PLAN B-1
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Concierge Services
(Primary Product)
We have four major verticals- Health Services, Utility Services, Personalized Services
and Shopping Services
Healthcare services
Complete Healthcare Services including Preventive Healthcare Checkup, Medicine
delivery, Ambulance arrangement, visit by Consultant, Lab investigations etc.
Utility Service
Allowing Members in any part of the world to pay their family’s Utility Bills, Property
and Legal Issues, Moving and much more. It is a service to help Member's family
members and friends in their day to day requirements.
Personalized services
A personalized service includes Travel, Tax Filing Services, Car Pick ups, etc. We help
NRI’s and their families in customizing their Travel and Leisure plans in India also. We
are also facilitating Matrimonial Services, Event Management, and Astrology Services
etc. We can assist members in getting information about their ancestors too by our
Family Root Search Service.
Shopping Services
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Shopping services covers Flower and Gift purchases and delivery, Food delivery virtually
all needs. We at SCH help Indians to carry their sentiments with pleasant surprises for
their family, friends and relatives in India from time to time with wide range of over
15000 products. Not only on special occasions but just because they LOVE and CARE
for them!
PRODUCT & SERVICES
CONCIERGE SERVICES:
Sahara Care House -Product sheet
Membership Plan-B1 (Rs 6666/- Inclusive TAX)
Key attributes of Plan B1
1) Four major verticals
a) Healthcare services- checkup, medicine, Ambulance, visit by consultant,
lab investigation etc.
b) Utility services- pay utility bills, property and legal issues, and day-to-day
requirement.
c) Personalized services- travel, tax filling services, car pick up, etc. we also
provide matrimonial services, event management.
d) Gift & Shopping- Flowers and gift purchase and delivery.
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2) Vacation Vouchers
This voucher entitles the member and members of one’s family/friends to a .
vacation for 7days and 8 nights
Could be availed 52 times in a year
In 4000+ resorts in 45 different countries
88 resorts in INDIA
AVAIL UPTO 50% TO 80% DISCOUNT ON LODGING
3) SAHARA CARE HOUSE Discount Voucher:-
The member will be entitled to avail a discount of 10% on all the purchases made on
the Sahara Care House Website.
4) SCH Privilege Card:-
Entitles you to avail discounts upto 25% on 1800 outlets across India.
Renewal Fee: - 3499 (Inclusive Tax)
CONCIERGE SERVICES:
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Individual Healthcare Services
Designed to take care of the specific health needs of your loved ones, our Individual
Healthcare services are flexible enough to suit the varying health requirements of your
family members in India.
By availing this service, NRIs may offer their loved ones the convenience to get lab
investigations done, avail medicines and get access to ambulance and doctors while
sitting at home.
➢ Lab Investigation
➢ Home Visit by Consultants
➢ Medicine Delivery
➢ Arranging Specialist Consultations at Clinic
Preventive Healthcare Packages
Prepared by an eminent panel of doctors and specialists, our Preventive Healthcare
Packages are designed to identify medical problems before they develop into full-blown
conditions.
By taking advantage of our comprehensive bouquet of preventive medical services, NRIs
may make sure the health concerns of their parents and dear ones in India are being
carefully looked after.
➢ Master Health Check-up Plan
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➢ Antenatal Care Plan
➢ Regular Health Check-up Plan
➢ Diabetes Care Plan
➢ Family Healthcare Plan
➢ Child Care Plan (0 - 13 years)
➢ Executive Healthcare Plan
We provide wide range of Document and Certificate facilitation services including
facilitation for birth certificates, marks transcripts, marriage certificate, death certificate
and encumbrance certificate in India. Our NRI friends can also post request for ration
card, passport and PAN card facilitation services.
Document & Certificate Facilitation in India
New Passport (City)
Additional Booklet (Other than City)
Passport for Minor (City)
New Passport (Other than City)
Passport for Minor (Other than City) Change in Name (City)
Birth Certificates from Municipal
Corporation, Taluka, Tehsil etc.
Change in Name (Other than City)
Degree School / College Certificate Change of Address (City)
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Marriage Certificate
Duplicate Passport (City)
Death Certificate
PAN Card Facilitation
Duplicate Passport (Other than City) Encumbrance Certificate
Passport Renewal (City)
Marks transcripts
Passport Renewal (Other than City) Ration Card
Additional Booklet (City)
Essential Goods Delivery
Our Essential Goods delivery service is designed to make household shopping convenient
for your loved ones in India. On your request, our dedicated Relationship Ambassadors
will deliver grocery, toiletries and other household items at your loved one’s doorsteps.
➢ Grocery and Toiletry
➢ Grocery and Toiletry (Annual package of 25 orders)
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Household Utility Bill Payment
By subscribing to our Household Utility Bill Payment services NRIs may bring much
relief in the lives of their family members in India. This means, your parents will never
have to stand in a queue to pay utility bills as our efficient Relationship Ambassadors will
take care of it all.
Telephone bill School fees payment
Mobile bill Monthly Package of max. 4 Bills
Water tax Yearly Package of max. 50 Bills
Corporation tax / House tax Legal Advisory Facilitation
Sahara Care House offers comprehensive Legal Advisory Facilitation service for NRIs
and their loved ones in India. Our portfolio of legal service take care of all important
legal aspects including legal opinion facilitation, legal documentation facilitation and
finding a lawyer service.
➢ Legal Opinion Facilitation
➢ Find a Lawyer
➢ Legal Documentation Facilitation
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Legalization & Attestation of Documents
Our Legalization and Attestation of Documents service is of great benefit for NRIs who
wish to get any document attested or notarized for themselves or their loved ones in
India. On your request, our efficient Relationship Ambassadors will get your documents
attested from gazette officer, municipalities or Government bodies in India.
Property Management & Maintenance
Even while staying abroad, NRIs may assist their loved ones buy, sell or rent property in
India through Sahara Care House. Our Property Management and Maintenance service
also incorporate services like whitewashing, plumbing, carpentry, pest control etc to
assist your parents take care of their property in India.
Buy Property Water - Proofing
Sell Property Pest Control
Rent Your Property Carpentry
Search for Property on Rent Electrical Work and Maintenance
Painting/Whitewash Yearly maintenance Package (12 orders in a
year)
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Plumbing
Relocation Services :
NRIs can now help their family members in India relocate without any hassles by taking
advantage of our dependable relocation service . A friendly Relationship Ambassador
will help your family in packing, moving and settling in with ease - whether it’s within
the same city or to another city.
Security Services :Our dependable Security Service offers Non-Resident Indians an
opportunity to ensure safety and security of their parents and loved ones in India. Our
very thoughtfully designed service category offers facilitation for security guards and hi-
tech security systems like central monitoring system, intruder alarm system and more.
➢ Security Guard
➢ Hi - Tech Security
Event Management :
Sharing your responsibilities in good times, we offer a comprehensive bouquet of event
management service in India. Be it planning for a wedding or birthday party, organizing
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conferences and launches or simply booking movie or theatre tickets we assure quality,
efficiency and promptness in our service.
➢
Delivery of Movie Ticket / Concert or Event Ticket
➢ Arranging Birthday Party / Anniversary / Wedding functions
➢ Dinner reservations at requested hotel/restaurant
Family Root Search :
Our Family Root Search service is designed to help Non-Resident Indians (NRIs) and
Persons of Indian Origin (PIOs) trace their lineage and family roots in India. NRIs/PIOs
seeking most accurate information about their ancestors in India may post request for this
exclusive service.
Indian Culture & Heritage: Acquaint your loved ones with rich Indian culture and
heritage by sending books and CDs from our exclusive collection. Incorporating
knowledgeable products on yoga, classical Indian dance and music, mythology, heritage
coins and more, our collection of books and VCDs make great gift ideas for kids and
connoisseurs of Indian culture.
Tax Filing Facilitation Service :Sahara Care House offers personalized Tax Filing
facilitation services in India. NRIs may post request for this service for themselves or to
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ease out tax filing process for their loved ones in India. The efficient service is rendered
through reputed Chartered Accountants and tax experts skilled to offer you solutions for
multifarious tax requirements.
Travel and Leisure :We take care of all your travel needs from booking affordable air
tickets, rail tickets to hotel reservation in luxury and budget hotels of India. Besides, we
also offer affordable tour packages to North, South, East and exotic North-East India.
Plan your tour with Sahara Care House today!
Visit by Relationship Ambassador :
Non-Resident Indians can request a visit of Relationship Ambassadors to look after their
parents or loved ones in India anytime during the year. Highly efficient and dedicated,
our Relationship Ambassadors will take care of your loved ones with the compassion of a
family member.
For a brief visit.(2 hours) For Night Stay
For a visit.( 4 hours) Home Visit by Relationship Ambassador for
one year (6 visits)
For Half Day (6 Hrs) Home Visit by Relationship Ambassador for
one year (12 visits)
For Full Day (12 Hrs) For 24 Hrs
Home Visit by Relationship Ambassador for
one year (24 visits)
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HEALTHCARE INSURANCE
PLAN A
Membership Plan-A (Rs 11029 Inclusive taxes)
Key attributes of Plan A
1) Four major verticals
a) Healthcare services- checkup, medicine, Ambulance, visit by consultant,
lab investigation etc.
b) Utility services- pay utility bills, property and legal issues, and day to day
requirement.
c) Personalized services- travel, tax filling services, car pick up, etc. we also
provide matrimonial services, event management.
d) Gift & Shopping- Flowers and gift purchase and delivery.
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2) Vacation Vouchers
This voucher entitles the member and upto 3 members of the family/friends to a
vacation for 7 days and 8 nights.
Could be availed 52 times in a year
In 4000+ resorts in 45 different countries
88 resorts in INDIA
AVAIL UPTO 50% TO 80% DISCOUNT ON LODGING
3) HEALTH COVE
The member and his family of 3(spouse & 2 dependent children below 21 years)
are covered by medical cover for Rs 2,00,000 under floater policy.
Cashless hospitalization
Age limit of 70 Years
No Pre Medical Test Required
Covers Pre Existing diseases(after 6 months of policy
endorsement)
Maternity benefit up to Rs 15000 for first 2 children.(after 9
months of policy endorsement)
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Covers pre (upto 30 days) & post (up to 60 days) Hospitalization
expenses.
OPD expenses of 1% or Rs 2000
4) FREE ACCIDENTAL COVER :-This policy covers each family member against
accidental death of Rs 1,00,000 only.
5) HOUSEHOLD COVER :- Burglary, Fire, Earthquake and floods—this policy covers
the household of the purchaser against burglary, Fire, Earthquake and floods etc for
Rs 1,50,000.
6) Sahara Care House Discount Voucher:-
The member will be entitled to avail a discount of 10% on all the purchases made on
the Sahara Care House Website.
7) SCH Privilege Card:-
Entitle you to avail discounts upto 25% on 1800 outlets across India.
8) A sample Pack of 3 Health Supplements Free with your membership.
Renewal Fee: - Rs 6619 (Inclusive Tax)
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Membership Plan-B (Rs 7777/- Inclusive TAX)
1) Four major verticals
a) Healthcare services- checkup, medicine, Ambulance, visit by consultant,
lab investigation etc.
b) Utility services- pay utility bills, property and legal issues, and day-to-day
requirement.
c) Personalized services- travel, tax filling services, car pick up, etc. we also
provide matrimonial services, event management.
d) Gift & Shopping- Flowers and gift purchase and delivery ,etc
2)Vacation Vouchers
This voucher entitles the member and upto 3 members of the family/friends to a
vacation for 7 days and 8 nights.
Could be availed 52 times in a year
In 4000+ resorts in 45 different countries
88 resorts in INDIA
AVAIL UPTO 50% TO 80% DISCOUNT ON LOADGING
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2) SAHARA CARE HOUSE Discount Voucher:-
The member will be entitled to avail a discount of 10% on all the purchases made on
the Sahara Care House Website.
3) SCH Privilege Card:-
Entitle you to avail upto 25% discounts on 1800 outlets across India...
4) A sample Pack of 3 Health Supplements Free with your membership.
5) A REEBOK watch worth Rs.2000
6) Avail 20% discount by Husband, Wife and Two Children on ALL tests done
in Thyrocare Labs.
7) Get Accidental Insurance upto 8 lacs.(4 LACS EACH)
Renewal Fee:- Rs 3999 ( Inclusive Tax)
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1. Comparison between SAHARACAREHOUSE & ICICI LOMBARD
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SAHARA CARE
HOUSE
ICICI LOMBARD
1 DOCUMENTATION No Documentation
required
No Documentation required
2 SUM AMOUNT 2 L 2L-4L
3 FLOATER FACILITY Available Available
4 ENTRY AGE &
renewal period
3 months-70 years,
Lifelong renewal
3 months-60 years, Renewal
up to 65 yrs of age
5 CASH LESS FACILITY Yes, Tie up with 3500
hospitals
Yes, Tie up with 3500
hospitals6 REIMBURSEMENT
PERIOD
7 days 30 days
7 PRE EXISTINGDISEASE
6 months 4 years
8 PRE & POST
HOSPITALIZATION
Pre-30 days
Post-60 days
Pre-30 days
Post-60 days
9 PREMIUM 11027 for 1st year
6617 for every year if
you want to avail the
service for rest of your
life.
13743 for 3 years
20686 for 4 years
10 Maternity effect Yes No
11 Testing No testing required No health checkup up to the
age of 55yrs then only test
requirement is compulsory.12 Additional Benefits Household covers
Accidental death cover
includes in same
premium
Extra premium required for
these services
13 Additional Services Concierge services
Discount vouchersVacation voucher
Privilege cards
No additional service
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2. Comparison between SAHARACAREHOUSE & BAJAJ ALLIAN
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SAHARA CARE
HOUSE
BAJAJ ALLIANZ
1 DOCUMENTATION No Documentation
required
No Documentation
required
2 SUM AMOUNT 2 L 2L-4L
3 FLOATER FACILITY Available Available
4 ENTRY AGE &
renewal period
3 months-70 years 3 months-55years, renewal
up to 65 yrs.
5 CASH LESS FACILITY Tie up with 3500hospitals
Tie up with 2400 hospitals
6 REIMBURSEMENT
PERIOD
Within 7 days with
full amount
10% of co-payment is
deductable in non-network
hospital7 PRE EXISTING
DISEASE
Covers after 6
months
Covers after 4 years
8 PRE & POST
HOSPITALIZATION
Pre-30 days
Post-60 days
Pre-60 days
Post-90 days
9 PREMIUM 11027 for 1st year
6617 for every year if you want to avail the
service for rest of your
life.
2338(90days-25yrs)
2736(26yrs-40yrs)
3591(41yrs-45yrs)
5586(46yrs-55yrs)10 MATERNITY Yes,15000 for 1st 2
children
Not given
11 TESTING No testing required Testing required after
45years
12 ADDITIONALBENEFITS
Household coversAccidental death
cover includes in
same premium
Extra premium required forthese services
13 ADDITIONAL
SERVICES
Concierge services
Discount vouchers
Vacation voucher
Privilege cards
No additional service
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3.Comparison between SAHARA CARE HOUSE & TATA AIG
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SAHARA CARE HOUSE TATA AIG
1 DOCUMENTATION No Documentation
required
No documentation required
2 SUM AMOUNT 2 L 2 lacs after every 7 days
3 FLOATER FACILITY Available Yes
4 ENTRY AGE 3 months-70 years 5-55 Yrs
5 CASH LESS
FACILITY
Tie up with 3500 hospitals Available
6 REIMBURSEMENT
PERIOD
7 days 15 days
7 PRE EXISTING
DISEASE
6 months 4 years
8 PRE & POST
HOSPITALIZATION
Pre-30 days
Post-60 days
Pre-30 days
Post-90 days
9 PREMIUM 11027 for 1st year
6617 for every year if you
want to avail the service for
rest of your life.
18000 minimum premium,,
Constant for 5 years
10 Maternity effect Yes Not given
11 Testing No testing required Not required
12 Additional Benefits Household covers
Accidental death cover
includes in same premium
Extra premium required for these
services
13 Additional Services Concierge services
Discount vouchers
Vacation voucher
Privilege cards
No additional service
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4. Comparison between SAHARACAREHOUSE & APOLLO MUNICH
SAHARA CARE APOLLO MUNICH
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HOUSE
1 DOCUMENTATION No Documentation
required
No Documentation required
2 SUM AMOUNT 2 L 2L
3 FLOATER FACILITY Available Available
4 ENTRY AGE &
RENEWAL FACILITY
3 months-70 years
Lifelong renewal
3 months-60 years
Lifelong renewal
5 CASH LESS
FACILITY
In network hospitals ,tie
up with 3500 hospitals
In all major network hospitals
6 REIMBURSEMENT
PERIOD
7 days 15 days
7 PRE EXISTING
DISEASE
6 months 3 years
8 PRE & POST
HOSPITALIZATION
Pre-30 days
Post-60 days
Pre-30 days
Post-60 days & if you inform
them
5 days earlier as per doctor’s
prescription then the pre-hospitalization is 60 days and
post- hospitalization is 90 days.
9 PREMIUM 11027 for 1st year
6617 for every year if you
want to avail the service
for rest of your life.
11315 every year and if the
policy remain unclaimed any
year then 10
% of the sum amount gets
added to the next years sum
amount till it becomes 50 %.
10 Maternity effect Yes, 15000 for 1st 2
children after 9 months
Yes , 15000- normal &
25000- Special case for 1st
2 children but only after 4 years.
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11 Medical test required No Yes above 46 years of age.
5.Comparison between SAHARACAREHOUSE & MAX NEWYORK
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SAHARA MAX NEWYORK
1 DOCUMENTATION No Documentation
required
Only Photograph, Age proof &
Address proof is required
2 SUM AMOUNT 2 L 3L
3 FLOATER FACILITY Available Available
4 ENTRY AGE 3 months-70 years, life
long
For child(0-18),Adult(18-65) &
Renewal Period is up to 75 yrs
5 CACH LESS FACILITY Tie up with 3500 hospitals Yes. available in over 4000+
network hospitals
6 REIMBURSEMENT
PERIOD
7 days After 1 Month
7 PRE EXISTING
DISEASE
6 months Not Cover
8 PRE & POST
HOSPITALIZATION
Pre-30 days
Post-60 days
Pre-no
Post-up to Rs. 3000
9 PREMIUM 11027 for 1st year
6617 for every year if you
want to avail the service for
rest of your life.
Rs.15000
10 Maternity effect Yes No
11 Testing No testing required No test requirement
12 Additional Benefits Household covers
Accidental death cover
includes in same premium
Extra premium required for these
services
13 Additional Services Concierge services
Discount vouchers
Vacation voucher
Privilege cards
No additional service
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CHAPTER - 2
RESEARCH METHODOLOGY
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3.1. PROJECT TITLE
“A COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOR IN RELATION TO
HEALTHCARE PRODUCTS OF SAHARA CARE HOUSE WITH RESPECT TO
OTHER BRANDS PRESENT IN THE MARKET.”
3.2. OBJECTIVES OF THE STUDY
The primary objective is to study, understand and analyze various aspects related to the
Health Insurance as well as to make people aware about the various plans of Sahara Care
House.
Health Insurance
➢ To identify the preferred Insurance company most preferred by the insurer
or potential insurance customers.
➢ To find out the perception of the customers of various insurance providers
➢ Satisfaction level of the regular services provided to its existing customers.
➢ Comparison of Sahara Care House products and services with Others in the
market
➢ What are the areas of improvement needed in the services of Sahara Care
House
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➢ Which are the key features provided to the existing customer in other
companies that makes them feel loyal to the customers and therefore is able
to retain them.
➢ Impact of media and advertisement on customer purchase decision.
➢ To study the future purchase behavior of customer as well as the reason for
the same.
3.3. TYPE OF RESEARCH
The research undertaken for the study on “A COMPARATIVE ANALYSIS OF
CONSUMER BEHAVIOR IN RELATION TO HEALTHCARE PRODUCTS OF
SAHARA CARE HOUSE WITH RESPECT TO OTHER BRANDS PRESENT IN THE
MARKET” is a Survey research which is DESCRIPTIVE type.
3.4. SCOPE OF STUDY
The scope of the study on “A COMPARATIVE ANALYSIS OF CONSUMER
BEHAVIOR IN RELATION TO HEALTHCARE PRODUCTS OF SAHARA CARE
HOUSE WITH RESPECT TO OTHER BRANDS PRESENT IN THE MARKET” has
been restricted to find out the Perception, Preference and Consumer Behavior of the
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existing customers of Sahara Care House and Other Health Insurance Companies and
comparison was done in the area of Delhi and NCR region only.
3.5. SOURCES OF DATA
Data Source:
In the study of “A COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOR
IN RELATION TO HEALTHCARE PRODUCTS OF SAHARA CARE HOUSE
WITH RESPECT TO OTHER BRANDS PRESENT IN THE MARKET” both the
data were used.
1. Primary Data.
2. Secondary Data.
3.6. SAMPLING DESIGN
Type of Sampling Procedures:
Data Collection Plan:
The first of Research consisted of secondary data search from the
following sources:
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1 Catalogues
2 Websites
In this, information about different Health Insurance in different area in
the Delhi and NCR region were collected. For the conclusive research,
questionnaires were developed on the basis of secondary data to
gather information on the research objective.
A Convenient Non-Probability Sampling was done to test these
questionnaires. In this sample of 10 people (on an average) was
picked up from the target population on convenience basis, so as to
determine the limitation and deficiencies in the questionnaires. The
final draft of the questionnaire (see Appendix) was then prepared on
the basis of the observations and inputs drawn from the visits to the
various customers and potential customers of different Sahara Care
House and its competitors. Out of the population, 100 for health
insurance consumers, were taken for the conclusive study, and then
finally filled these.
Types of Primary Data collected.
Demographic /Socioeconomic Characteristics:
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Demographic and socioeconomic characteristics are sometimes called
“states of being” in that they represent the type of people. The factors
on which we worked upon are occupation and various sources of
income. Monthly income is also an important parameter but it is
difficult to verify.
Attitudes/Opinions:
Through the questionnaire we have tried to get hold of individual’s
preference, inclination and requirement from the products that the
Sahara Care House and its competitors deliver to its customer. Attitude
is an important notion in the marketing literature, since it is generally
thought that the attitudes are related to the behavior of individual.
Awareness/Knowledge:
They are used in marketing research refers to what respondents do or
do not know about the product. For instance, here we have tried to find
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out the market awareness regarding the product of the Sahara Care
House and various facilities one can avail.
Intentions:
A person’s intentions refer to the individual’s anticipated or planned
behavior. We have tried to find out through the collected primary data
the intentions of the people in general about the product called
Concierge Services. In this project we have segregated the people as
per their intentions about the primary product, which is Concierge
services and its associated products and services offerings.
Motivation:
Through the questionnaire we have tried to find the hidden need or
want of an individual and have tried to find if these people can be
tapped as the potential customer for Sahara Care House.
Behavior:
Behavior concerns what subjects have done or are doing. Through the
questionnaire we have tried to find out the behavior of the individuals
regarding the product and their responses. If the responses are
favorable then the person can be said to be our potential customer.
The primary data serves as an important tool to measure the
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behavioral trend of the customer. It helps in answering few vital
questions like:
➢ What are the primary requirement a customer would like see in
its health insurance?
➢ Where would an individual like to take or business with Sahara
Care House?
➢ What is he looking for in Travel Franchisee?
Thus, it helps to draw a comparison between the Purchase and the
observed behavior of the individuals.
Obtaining the Primary Data:
The data collection was primarily done through communication.
Communication involves questioning respondents to secure the
desired information, using a data collection instrument called
questionnaire. The questions were in writing and so were the
responses.
Part B: Competitor’s Analysis
Almost all the Insurance companies offer similar features and facilities
with their Health Insurance, therefore for existing customers of any
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company to shift to another insurance; this is very rarely the criteria or
reason as the potential customers have already invested in other
company and needs to pay regular premium.
However few customers did choose Sahara Care House Health
insurance product because of its unmatched and exceptional products
offerings.
The level of service in terms of delivering whatever is promised, fast
response in case of problems, is the most important benefit that the
customers seek, from the company they have a Health Insurance with.
In case of a new customer, if a company approaches it first for opening
a health insurance with them, then there is a good chance for the
company of getting many future businesses from the deal. Aggressive
Marketing is the key to increasing the market share in this area, since
the market has a lot of potential both in terms of untapped market.
3.7. Sample size
Sample size refers to the elements to be included in the study. The
important decision that has to be taken while adopting a sampling
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technique is the sample source. In this study the sample size of
respondent was limited to 100 for Health Insurance Industry.
3.8. Sample description
No research work can be under taken without the co-operation of the
respondents who are interviewed from whom data is collected.
Therefore respondents play a vital role in this type of study. The data
was collected through the questionnaire. The respondents were
existing customers of Sahara Care House as well as customers of other
insurance and tourism franchisees respectively in the Delhi NCR
region. Questionnaires were in the Form of:
A. Dichotomous
B. Structured or Closed ended
C. Open ended Questions.
3.9. Research Instruments:
To get the responds, the questionnaire method was used. In this study
the questionnaires was given to the customers of both Sahara Care
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House and its competitors and were asked to answer the questions.
Respondents were contacted personally to get the necessary
information required for the completion of the survey.
The questionnaire used in this study was a structured one. Here the
questions were arranged in a specific order and were logically
interconnected for the research study. The advantage of the structured
questionnaire lies in the reduction of interviewer and interpreters bias.
The questionnaire was framed by keeping in mind the objective of the
study.
Process adopted:
➢ Gaining knowledge about the product:
Reading about the product was the first step undertaken. This
gave not only in depth knowledge about what is been offered by
other players but also proved useful while developing the
questionnaire.
➢ Steps in the Development of the Survey Instruments:
The main instruments required for survey was a well-developed
questionnaire. The questionnaire development took place in a
series of steps as described below:
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Research objectives are being transformed into
information ob ectives.
The Appropriate data collection methods
have been determined
Step 2
Step 3
The information required for each objective is beingdetermined.
Step 4
Specific Questions/Scale Measurement
format is developed.
Step 5
Step 6
The number of information needed is
being determined.
Step 7
The questionnaire and layout is being
evaluated.
Step 8
Revise the questionnaire layout if needed.
The Questionnaire format is being finalized.
Step 1
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➢ Customer Survey:
The people play an important part as a clear perception of people about the
product can be estimated and known. Studying the need levels of the people
regarding the product can be observed. It was very useful in knowing about the
requirements of the people.
➢ Referred to brochures and websites of competitors:
To understand the competitors product brochures and websites of various players
were referred and a competitive analogy of all the information is been made.
3.10. LIMITATION OF THE STUDY
1. Since, the study was done by conducting convenient sampling findings may not be
accurate.
2. Findings of the study are based on assumptions that the respondents have given
correct or reliable information.
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3. This study was limited to the state of Delhi and NCR region only.
4. Sample size is small and has been restricted to 100 for Health Insurance compared
to the population.
5. Although there are 21 companies providing Health Insurance in the Indian market,
however only 12 companies have been taken for the comparison study.
DATA ANALYSIS AND INTERPRETATION
Which Health policy you are currently obtained?
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ICICI Lombard 16
Bharti AXA Life 7
Reliance General Insurance 18
AVIVA HEALTH PLUS 12
Bajaj Allianz Health Guard 10
ICICI PRUDENTIAL LIFE INSURANCE 10
MAX NEWYORK LIFE INSURANCE 12
APOLLO MUNICH HEALTH
INSURANCE
2
BIRLA SUN LIFE INSURANCE 6
STAR HEALTHINSURANCE 6
Sahara Care House 1
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Interpretation:
In this question ,it shows that most of the consumer prefer Reliance general Insurance . My
concern was to know which Health policy is mostly preferable by the consumer in premium
segment.Reliance general Life Insurance is mostly preferable .
Who has the heaviest influence your purchase decision?
Friend/ relative
45
Media advertisement30
Dealer10
collectively all15
Interpretation:
In this question I want to know the influence of the attributes towards the consumer purchase
decision. Majority is the friend and relatives, because they are very close to them on second
number media & advertisement.
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How can you know about Health policies?
Advertisement 44
Friend 36
Others
Agents 14
6
Interpretation:
In this question people are getting informed about the product by which way. Most
of the consumer are getting informed through advertisement .
Perception of common people about Sahara India Pariwar?
Level No. of Responses
Highly Satisfied about company 15
Good 25
Neutral 65
Dissatisfied 5
Don’t know about company 5
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If you change your current health policy in which company you will opt
for?
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ICICI Lombard 5
Bharti AXA Life 8
Reliance General Insurance 12
AVIVA HEALTH PLUS 25
Bajaj Allianz Health Guard 10
ICICI PRUDENTIAL LIFE INSURANCE 12
MAX NEWYORK LIFE INSURANCE 10
APOLLO MUNICH HEALTH INSURANCE 5
BIRLA SUN LIFE INSURANCE 8
STAR HEALTHINSURANCE 6
Sahara Care House 9
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Perception about Sahara Care House.
Brand is not known 65
Previously used & dissatisfied 0
Poor reputation of Sahara India Pariwar 25
other reasons 10
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From where did you come in touch with Sahara Care House?
1) Print Media – Magazines, journals and newspapers
2) Television Media
3) Direct Sales Representatives ( including Tele calls)
4) Friends and Colleagues
5) Internet
6) Boards and Hoardings
7) Kiosks and Publicity
1 Print Media – Magazines, journals and newspapers 22
2 Television Media 1
3 Direct Sales Representatives ( including Tele calls) 47
4 Friends and Colleagues 10
5 Internet 12
6 Boards and Hoardings 1
7 Kiosks and Publicity 5
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Which of the following (according to you) is the best medium to reach the customers?
1) Print Media
2) Television
3) Direct Sales Representatives ( including Tele calls)
4) Internet5) Boards and Hoardings
6) Kiosks and Publicity
1 Print Media 17
2 Television 24
3 Direct Sales Representatives ( including Tele calls) 19
4 Internet 22
5 Boards and Hoardings 11
6 Kiosks and Publicity 7
Total 100
Do you pay attention to internet advertisements of Sahara Care
House?
1) Yes
2) No
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DATA TABLE
1 Yes 65
2 No 35
With the current health policy you are?
Level No. of Responses
Highly Satisfied 15
Satisfied 65
Neutral 15
Dissatisfied 0
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Highly Dissatisfied 5
H0: customers are not satisfied with the current health policy.
H1: customers are satisfied with the current health policy.
Average 3.85
mu 3
stdev 0.857
sterror 0.0857
Z 9.9156
z(table) 1.64
We reject HO
Customers are satisfied with the health policy
Interpretation: in this question H1 is customers are satisfied with the current
health policy. It has been proved Ho is rejected and H1 is accepted.
FINDINGS:
➢ Consumer behavior is the study of when, why, how, and where people do or
do not buy. It blends elements from psychology, sociology, social
anthropology and economics. It attempts to understand the buyer decision
making process, both individually and in groups. It studies characteristics of
individual consumers such as demographic s and behavioral variables in an
attempt to understand people's wants. It also tries to assess influences on
consumer groups such as family, friends, reference groups, and society in
general
➢ Consumer Behavior or perception in relation to health care products of
sahara care house in respect to other brand is not so much positive.
➢ Most of the people are completely unaware about sahara care house.
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SUMMARY OF FINDINGS
Findings of this project has been include products and services of Sahara Care House where
Sahara Care House provides its primary product and services of Concierge services, Healthcare
insurance associated concierge services.
6.1.HEALTHCARE INSURANCE
1. Insurance provider in the Healthcare industry has risen over the years and at present have 21
companies providing such products and services to various customers,therefore in the survey it
has been found that majority of the people in the survey already have such healthcare or life
insurance with them and is giving stiff competition to Sahara Care house in terms of only
healthcare insurance.But since,Sahara care house provides healthcare insurance with better
features and exclusive benefits and with concierge services,it has greater potentialty to
outperform than others in the industry,with better marketing and proper strategies to penetrate
further in the market,which has great potentialties.
2. The study was restricted to the findings of 11 competitors ans sahara care house and the rest of
the companies offering such services has been clubed as others.This was done inorder to make
better conclusion and drawing of comparison in respect to make admissible conclusion from this
study.
3. It has also been found that only Sahara Care House provides services such as Concierge
services,and various other associtaed benefits such merchandises,vacationa vouchers,sahara care
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housediscount vouchers, sahara care house privilege cards along with healthcare insurance or
only concierge services in India.
4. Like many other i.e ICICI Prudential.Max Bupa,Aviva,etc Sahara Care house provides Floater
Cashless hospitalization facility for their healthcare insurance.However,it is only sahara carehouse who provides its cashless facility fixed every year(with flexible break up system for the
insurer and its spouse and Two children maximum).As the renewal charges for such services is
every year,therefore the all benefits is enjoyed as same every
year,unlike in others,where once hospitalization claim is made in the next event of another
hopitalization the approved amount decreases or needs to pay higher premium subsequently.
5. Iinsurance provider like,L.I.C.I,Sahara care house who provides healthcare insurance which
covers insurer,its spouse and two children,may face some challenges with ICICI Prudential as it
provides its services upto three chlidren.
6. Sahara care house is the only healthcare insurance provider who provides its services with
minimum age of 3 months and above,all other insurance provider needs to attain atleast 18 years
of age and above,for some its 25 years ICICI Lombard.This can give better advantage to sahara
care house to leior the potential customers who are in need of such services.
7. For taking any plan of Sahara Care house rwquires only an age proof and an identity
card,whereas all the other healthcare insurance require submission of various documents i.e.
medical fitness certificate from a certified or company allotted doctors, pre-existing disease
information, age certificate, details to regular medication taken, reports of existing diseases, etc.
It also gives more confidence and safety to its customers as the healthcare insurance is provided
by either New India Assurance or Oriental Insurance which is a government organization.
8. Only Max Bupa and Sahara Care House provides Maternity benefits to its insurance holders.
9. Sahara care house is the only healthcare insurance provider which gives all the benefits in one plan i.e.Accidental insurance and even House insurance registered under the insurer’s name.
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6 .1 CONCLUSIONS
An emotional bonding, India's largest services and an online and offline product company SaharaCare House is an offering exclusively for Indians Residing Overseas (IRO’s), who havestrengthened India economically and earned great respect for the country and for all Indiansacross the world. To show gratitude and respect, Sahara Care House offers a "Single WindowService" for extending a caring hand to their families and friends back home in India through a bouquet of attractive services/ benefits.
The convenient non-probability survey was conducted in a sample size of 150 wherein thedistribution of the sample was made based on comparison of Sahara Care House with its other major Competitors, namely - ICICI Prudential, Bharti Axa, Max Bupa, etc for the healthcareinsurance. Although the number of respondents of each company varied, the information andcomparison were done extensively.
In the two months of Summer Internship, the experiences with the company’s colleagues and thesenior executives and Business Development had been great with lots of valuable learningactivities taking place. The On-Job Training with various customers of Sahara Care House andits competitors, were done by personal visits in this two months of durations and inputs extractedwith valuable inferences drawn for such activities. In the course of the On-Job Training, effortswere made to promote and make marketing of the various products and services of the company.
Learning, in terms of getting to know more how to interact with the potential customers rightfrom fixation of appointments, to generation of various Sales Lead, to follow up of previouslyvisits and working towards the conversion of potential sales were performed while making progress for the study.
Sahara Care House since its inception has more than 60000 customers in India. It has great potentialities in future as the products and services offered in the market is distinct in nature andcan make more penetrations in the coming days ahead.
With the advantage of Sahara India as an establishment of brand and with aggressive marketing
and Sales Promotional activities which is being undertaken gradually and periodically, it has thegreatest chance to make this brand a huge enterprise with its mass customer under its roof.
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6 .2 RECOMMEDATIONS
The research undertaken for the study on “ A Comparative Analysis of Consumer Behavior inrelation to Healthcare products of Sahara Care House with respect to other brands present inthe market ” is done keeping in mind the different challenges it faces from significantly risingcompetitors in Healthcare Insurance business and its long term implications and profitability of the company.
Sahara Care House (a division of Sahara India Pariwar) has pioneered such services as ConciergeServices in India for the masses or general public with humble start in 27 th March, 2006, with avision to extend a platform for NRI’s or PIO’s to perform customized work for their loved onesin India, with a nominal amount. In 2008 it was extended to Indian consumer too with added
features. Even though it has greater products and services offerings in the market it has not beenable to add up customers robustly, but meagerly.
Therefore, with the help of surveys and extensive comparison done with its competitors andinferences drawn, I shall give some of the recommendations which shall help or pave a way tothe company to increase profitability more and add up more customers in the future.
1. Insurance is generally taken to make up the rising healthcare cost in metropolis and other places in India with rising number of diseases and also receive Income Tax exemptions under 80D of Income Tax Act, 1969. Therefore, it was found in the field visit with the potentialcustomers for sales that they were reluctant or refused to take products of Sahara Care House because the products do not come under income tax exemptions. Inclusion of such benefits with
its products and services shall make it at par with other competitors.
2. Companies like ICICI Prudential, Max Bupa and other provides its healthcare insurance for OPD charges or regular health check-up which is an important monthly or yearly expense for thecustomers. Therefore, Sahara Care House should include at least this facility, and then many potential customers may seek for Sahara Care House healthcare insurance product.
3. Despite extra ordinary features of Sahara Care House healthcare insurance, the knowledge of such product existing in the market is little known to others. Many customers did not knew aboutthe Sahara Care House before, therefore aggressive marketing and various promotional activitiescan increase the Brand Recognition of the company and its products like its other competitors.
4. With the advent of various diseases, coverage of various kinds of diseases should be includedor improvised according to the demand. With increase number of cases of H1N1 influenza andterrorism related accidents inclusion of this kind of diseases can open a new chapter in healthcareinsurance industry.
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BIBLIOGRAPHY
BOOKS
1. Kothari C.R, Research Methodology-Research & Techniques, year-2008,Secondedition(reprint),New Age International Publishers,pg-80
2. Idbi-pg110-111
3. Nair Suja R, Consumer Behavior in Indian Perspective, year-2009, First edition, HimalayaPublishing House,pg-20
4. Leon G. Schiffman & Leslie Lazor Kanuk, Consumer Behavior, year-2004, Eight edition,Prentice Hall of India (Pvt) Ltd.(used as references)
5. Wilson Alan, Marketing Research-An Integrated Approach, year 2009, First edition(reprint),
Pearson Education Limited,(used ad references)
LINKS
http://www.healthinsuranceindia.org/comparision_with_various_parameter.asp
http://www.healthinsuranceindia.org/pre_comparative_chart.asp
http://rndinfo.com/exclusivehealthcare.html
www.economywatch.com/businessandeconomy- cached- Similar
www.iloveindia.com/economy-of-india/tourism-industry.html - Cached - Similar
www.business-standard.com/...business-model...insurance.../390230/ - Cached
www. toostep.com/idea/factors-affecting-indian-tourism-industry- - Cached - Similar
WEBSITES
www.search.ebscohost.com
www.emeraldinsight.com
www.saharacarehouse.com
www.saharacarehouse.in
www.wikipedia.org
ANNEXURE
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QUESTIONNAIRE
Introduction
I am Vinod Kumar student of MBA from Shri Ram Murti Smarak College Of Engg. &
Tech... I am doing a research project on health Insurances policies . We would be grateful
if you could respond to the following questions.
Q1. Which Health policy you are currently using?
• ICICI Lombard• Bharti AXA Life• Reliance General Insurance• AVIVA HEALTH PLUS• Bajaj Allianz Health Guard
• ICICI PRUDENTIAL LIFE INSURANCE• MAX NEWYORK LIFE INSURANCE• APOLLO MUNICH HEALTH INSURANCE• BIRLA SUN LIFE INSURANCE• STAR HEALTHINSURANCE• Sahara Care House• Other ……………………….please specific
Q2. Which plan it is?
Q3. Who has the heaviest influence your decision?
(a) Friend/ relative (b) dealer
(c) Media advertisement (d) collectively all
Q4. From where did you get information about this Brand?
(a) Advertisement (b) friend
(c) Dealer (d) sales persons
(e) Others
Q5. With the current health policy you are,
(a) Highly satisfied (b) not satisfied
(c) Satisfied (d) strongly dissatisfied (e) Neutral
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Q6. Are you satisfied with the service of health policy?
(a) Highly satisfied (b) not satisfied
(c) Satisfied (d) strongly dissatisfied (e) Neutral
Q7. Will you recommend your health Insurance policy to other?
(a) Yes (b) no
Q 8. Give rank to attributes in order of priority giving 1 highest and 8 to least important.
Floater Rank them
Brand name
Premium
coverage
PMT & documentation
Death Benefits
Maternity Benefits
Tax Benefits
Pre Existence disease
Q 9.Which health policy you would like to purchase next?
Q10. Do you pay attention to internet advertisements of Sahara Care House?
1) Yes
2) No
Q11.Your perception about Sahara India Pariwar?
• Highly Satisfied
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• Good
• Neutral
• Dissatisfied
• Highly Dissatisfied
Q12. Your perception about Sahara Care House?
• Brand is not known previously used & dissatisfied• Poor reputation of Sahara India Pariwar Other reasons
Name:
Age :
Education
Occupation
Income
THANKS FOR YOUR COOPERATION
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