viral marketing

Tuli HotelsViral Marketing

Tuli Hotels

• 7 Hotels existing

• Located primarily in the ‘heart of India.’

• At the moment in time, there are no social networks listed on the International Site.

• Facebook Site does exist

What is Viral Marketing?

• It is making an awareness of a brand through already existing social networks.

• For example to achieve product sales

• Such as using Facebook, Twitter, MySpace, etc.

• It spreads like a “virus.”

SOSTAC Process

• Situational Analysis

• Objective

• Strategy

• Tactic

• Action

• Control

SOSTAC: How viral are Tuli Hotels?

• Facebook exists but only ‘26 Likes’

• Twitter/Myspace/ Lindedin- no account found

• Trip Advisor

Situational Analysis: Little to No viral marketing exists

SOSTAC Tuli

Objective for Tuli Hotel’s:

To make Tuli Hotel’s Viral all around the internet, that people are aware of who they are and what they have to offer, by one simple click.

SOSTAC Tuli

• Strategy: • Get to know what sites are the most

important on the web• Create accounts and make attachments

to different sites• Create offers and contests on different

sites• Use word- of- mouse

SOSTAcTuli

• Tactic:• Get to know what

the market of India is using for Internet Sites

• See where the hotel is able to place themselves

• Create a more intriguing ‘home’ website for Tuli Hotels

Lets make them ViRAL! SOSTAC

All Around the World:

• Make a pinterest account

• MYSPACE Account

• Linkedin account important for hiring purposes

• Make offers on Travelocity and Expedia

Popular in India: • Join sites such as

Crazeal.com make local offers

• Facebook, Twitter, orkout

• Makemytrip

Word of Mouse

Offer ‘Best wedding photo contest on Pinterests

Create offers on travel websites for those wanting to visit India and those looking for a place to travel to

Create accounts on my common social media websites, connect all sites together

Make yourself well know all around.

SOSTAC Tuli

Control: Weekly updates on all sites Change offers and contests Have a position within the companies

that takes care of all internet related marketing

Follow through on all give away’s for contests/make sure it’s an experience for the guest

Good Luck Tuli Hotel’s on

becoming Viral!