viral marketing for speakers
Post on 11-May-2015
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Touching the WorldWith Your Message
Using Online Marketing
Touching the WorldWith Your Message
Using Online Marketing
The Keys of Viral MarketingThe Keys of Viral Marketing
What Is Viral Marketing?What Is Viral Marketing?
Word-of-Mouth ViralBuzz
What Is Viral Marketing?What Is Viral Marketing?
Spreading a message around
the world without having to travel
the world
First Key of Viral MarketingFirst Key of Viral Marketing
1.Funny2.Wow3.Emotional
Second Key of Viral MarketingSecond Key of Viral Marketing
It’s not about you
Both in message and delivery
Example Viral MarketingExample Viral Marketing
• Live video• Flash video• Interactive• Facebook/Myspace
Original Viral Movie ExampleOriginal Viral Movie Example
Go to www.TheTimeMovie.com now, then come back to this slide
• Launched in 2004/05• Over 4,000,000 views• 250,000 newsletter subscribers• Over 1,000 speaker kit requests• Over $100,000 in product revenue• 1,540 Yahoo links, 400 from Google• Mentioned by Fast Company and Wall Street
Journal• The key to building a following is the landing page
*Notice the landing page is all about the reader!!!
Third Key of Viral MarketingThird Key of Viral Marketing
Define Your Success
Fourth Key of Viral MarketingFourth Key of Viral Marketing
Be PreparedFor Success:
My Server
Fifth Key of Viral MarketingFifth Key of Viral Marketing
Be PreparedFor Success:
Subscribers
Sixth Key of Viral MarketingSixth Key of Viral Marketing
Be PreparedFor Success:
Speaking Requests
I DIDN’T SEND THEM OUT!! AHHHHH!!!!
Seventh Key of Viral MarketingSeventh Key of Viral Marketing
Be PreparedFor Success:
Products
I DIDN’T SEND THESE OUT EITHER!! Hundreds of refunds…
Seventh Key of Viral MarketingSeventh Key of Viral Marketing
You don’t have to stockpile.. Just have the
resources standing by
Brand New ExampleBrand New Example
Newest Clientto show you
In oneminute
Tylenol Package – We give youTylenol Package – We give you
• Concept, Script, Pictures, Music, Flash Design, Hosting, Landing Page, Promotion
• Guarantee 25,000 views in 7 days or you keep the $ AND the movie
• Payment plans up to 10 months• Five a month since it’s personal• You get the domain, CD version to
play at events and screensaver to sell or give away as incentive
• Usually $10k, $8900 for Les Brown conference attendee’s today only
Tylenol Package – We give youTylenol Package – We give you
• Have made 54 in three years• Inspiration, Motivation,
Funny, Niched (women, pet owners, real estate, MLM)
• Top movie is at 40 million+ views, $5 million in product sales
• 10 are over 1 million views• You get this, you get us• Never, ever stops
Brand New ExampleBrand New Example
Newest Clientto show you
Go to www.un-marketing.com/les/
to see it
Touching the WorldWith Your Message
Using Online Marketing
Touching the WorldWith Your Message
Using Online Marketing
The Keys of Viral MarketingThe Keys of Viral Marketing
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