virgin ppt

VIRGIN’S PORTFOLIO

SERVICES

RICHARD BRANSON

THE ULTIMATE

BRAND AMBASSOADOR

Be a “ Fun Junkie “

Be Customer Centric

Protect the

Downside Delegate

BUSINESS PHILOSOPHY

MARKETING STRATEGY

Market Penetration

Product Development

diversificationMarket development

Strong Brand Image

Richard Branson himself

Diversified Portfolio

Management System

Widespread use of Brand

Informal Management Structure

Financial Structure

New Market Entry to improve brand name

Humanitarian and Environmental efforts

To be more accessible and engaged

Competition from competitors bringing out the same productsBrand Dilution Strong brand due to strong name and identity and not because of services provided

How is virgin unique in its quest to be a socially responsible and sustainable company?c The non profit foundation Virgin Unite has started to tackle global,social, and

environmental problems with an entrepreneurial approach.

A team of scientists, entrepreneurs, and environmental enthusiasts consult with Virgin about what it needs to do on a grassroots and global level.

The goal is to change the way “businesses and the social sector work together—driving business as a force for good.”That’s why he recently made corporate responsibility and sustainable development (CR/SD) a key priority for every one of his companies.

c

Discuss the contradiction between Virgin’s negative environmental impact and the green message and communication efforts behind endeavors such as the earth challenge.

The company sells diverse products and services and among them the recent one is non-profit foundation. Recently, the company has started a non-profit foundation known as Virgin United with an aim to deal with global, social, and environmental problems with an entrepreneurial approach.

Summary

DISCLAIMER

Created by Saurabh Joshi, RTU Kota, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.